RBCT Chapter 146 Performance Alarms Alibaba's Top Management
Chapter 146 Performance Alarms Alibaba's Top Management
Chapter 146 Performance Alarms Alibaba's Top Management
VaVa (Mao Yanqi), almost the only female rapper with a standout performance, is touching up her makeup in front of the mirror, but her hands are trembling slightly.
"It's so hard for a girl to rap. What would they say about me? Too fierce? Not pretty enough?"
Bridge (Zhang Yanzhuo), GAI's brother, sings in Chongqing dialect with a unique style.
"Who cares? Let's just treat this as a trip. We'll sing our songs, and the rest is up to fate."
TizzyT (谢锐韬) is young and sunny, but there is also unease in his eyes.
"From livehouses to satellite TV stages — this is a huge leap."
They are masters of the underworld, yet in this unfamiliar "mainstream arena," they feel unprecedented anxiety and uncertainty.
These contestants still hold a sense of awe for variety shows on top-tier platforms like KuMiao.
Everyone knows that any variety show on Coolcat that Tang Lou personally produces or supervises will become a huge hit.
It's the kind of show that draws huge crowds and becomes a household name. You can imagine that if such a show succeeds, the contestants will definitely become famous.
Therefore, these contestants, who are used to the underground world, have a kind of expectation in addition to tension and worry. Who doesn't want to become famous all over the world?
Who doesn't want to be the pride of their family, parents, and siblings?
These underground musicians appear unrestrained and carefree, seemingly indifferent to everything, but in reality, they all yearn for recognition.
Therefore, Tang Lou's creation of "Chinese Hip Hop" is definitely a great opportunity for them to change their fate and their status and image in the eyes of their relatives and friends.
In order to perform better on stage, these musicians practiced hard, hoping to bring out their best.
Once the show airs, it will show those who look down on them, or those who think they are just social outcasts who are not doing anything productive, what hip-hop and rap are all about!
Unlike everyone else who was anxious, Tang Lou appeared calm and composed.
In his office, he hung up a whiteboard, which didn't show the program schedule, but rather a diagram of the hip-hop industry ecosystem.
Tang Lou summoned his middle-level managers from his entertainment company.
Tang Lou is no longer satisfied with being the vice president of Coolcat Video; he needs to truly build his own entertainment business.
Therefore, simply making a program is definitely not enough; what he needs to do is fully explore the value of these IPs.
"The show 'The Rap of China' is just the first step in our plan," he told his core middle management. "We want to take advantage of the show's popularity to build up the entire industry chain."
Music copyright: All original songs for the program will be signed to our company, and these hip-hop artists will also be signed. These songs will then be exclusively released on our Alibaba Music platform, laying the groundwork for digital music sales in advance.
Previously, Tang Lou and Gao Xiaosong had already developed a deep friendship when they worked together on "The Big Band".
This collaboration between Tanglou and Alibaba Music stems from a desire to prevent Alibaba Music from truly collapsing. Alibaba Music's fundamental ecosystem and framework remain intact, and with proper guidance and operation, it can still survive.
In addition to the collaboration with Alibaba Music, there is also a collaboration with Damai Live, which is also a resource platform of Alibaba Digital Media & Entertainment Group.
Once the show gains popularity through Damai's performance platform and those hip-hop artists become famous, they can arrange offline performances.
This is also a very large cake.
Tang Lou is preparing to launch the "Chinese Hip Hop National Tour Concert" in the future, and tickets and merchandise will be developed simultaneously.
In addition, there is a core talent agency, which is also Tanglou's strongest advantage.
With the foresight gained in his previous life, Tanglou was able to sign these future superstars with huge commercial value before they became famous.
The fact that "The Coming One" snatched the cat away from Wajijiwa Entertainment is a very good example.
This time, Tanglou is focusing its attention on GAI.
Having witnessed the success of Mao Buyi, Tanglou chose this contestant this time, and everyone immediately began to implement the plan.
However, what puzzles many is that, besides GAI, PGOne is also incredibly talented and has a great image, so why didn't Tanglou sign him?
GAI represents a江湖 (jianghu) spirit and Chinese-style rap, while PGOne represents youth, technology, and trendiness.
In the promotion of "The Rap of China", both of them were key singers, and even had the potential to become the two kings. However, it is unclear why Tanglou signed GAI but not PGOne.
Tang Lou couldn't explain this matter, of course. PGOne is indeed very promising and talented.
However, PGOne has a hidden danger, namely the hair-doing incident with Li Xiaolu. Once this matter comes to light, his career and future will be completely ruined.
He might even cause a negative impact on people's perception of the hip-hop scene, so Tang Lou certainly wouldn't sign such a ticking time bomb.
For the sake of the show's quality, GAI and PGOne will still be the main focus this time, but only to take advantage of their brief period of glory.
When PGOne's career truly collapses, Tanglou Entertainment can then announce that its team values not only talent and popularity but also the character and ethics of its artists, and that PGOne clearly does not conform to Tanglou's values.
This is very beneficial to the image and reputation of Tanglou Company.
Besides signing artists, the closest thing to hip-hop culture is collaborations with streetwear brands, which is also a huge source of profit.
Tanglou has already begun contacting several emerging domestic designer brands to prepare to launch a clothing series featuring the contestants' outfits.
Film and television derivatives: The script department is already conducting research and preparing to develop a web series or feature film with hip-hop culture as its background.
"The profit margin isn't in the GG fee," Tang Lou summarized, "but in the long-term holding of cultural brands and artist value. What we want to do is become the definer and rule-maker of Chinese hip-hop."
Hearing Tang Lou's declaration made his subordinates admire and respect Tang Lou's vision even more.
This young man, Tang Lou, already possesses the flair and charisma of a godfather in the entertainment industry.
To dare to define Chinese hip-hop and set rules—that's what makes Tang Lou such a charismatic figure.
Tanglou's comprehensive industry chain layout has impressed Alibaba's Digital Media and Entertainment Group leadership with its talent and vision.
The Alibaba Digital Media and Entertainment Group leadership team, including the chairman, presidents of various business units, and business leaders, held a meeting together.
Yu Yongfu, as Chairman of Alibaba Digital Media & Entertainment Group and Chairman of the Alibaba Digital Media & Entertainment Leadership Team, looked around at everyone:
'
"The Coming One" was a success, as was "Roast Conference".
A win-win situation has been achieved through cooperation. What would it mean if Tanglou's third project, "The Rap of China," were to succeed again?
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