RBCT Chapter 261 Fame and Profit
Chapter 261 Fame and Profit
Chapter 261 Fame and Profit
In this three-story villa at the foot of Fragrant Hills, Jing Gao only sat in the living room last time he came, but this time he went a step further.Follow Second Brother Ren's son, pass through the large living room to a row of wing rooms on the east side.
The second brother Ren was waiting in the study room, wearing a white cultural T-shirt, big pants, and slippers, drinking tea in front of the window very comfortably, seeing his son and Jing Gao coming in, he habitually sarcastically said: "Xiao Jing, you are not brave Is it quite big? Why don’t you even dare to call me, and ask Xiao Song to convey it?”
Jing Gao witnessed how Professor Zhao bickered with the second brother Ren all the way that day, and said: "Mr. Ren, this has nothing to do with courage. This is a matter of etiquette. I will call you rashly, in case you can't make the time ?”
"Then I won't see you." Second Brother Ren said as a matter of course.
Jing Gao smiled, just at this time Ren Zhi poured tea over, Jing Gao took it, "Thank you."
"You're welcome." Ren Zhi responded, and sat beside him, listening to his father chatting with Jing Gao about business matters.He has graduated from university for a year, and is managing a company involved in electronic manufacturing and the Internet in Shanghai.
Jing Gao sat down for a sip of tea, and asked proactively, "Mr. Ren, I would like to hear your opinion on whether to acquire LeTV's film and television business, LeTV Cloud." Asking proactively may seem fraught, but it is actually reasonable.
Ren He looked victorious.Little one, compare your energy-raising skills with me, can't you?He took a sip from the purple clay teapot and said directly, "You can buy it!"
Jing Gao pondered for a moment, and asked for advice: "Mr. Ren, the three companies of LeTV are indeed high-quality assets. But according to the email you asked Assistant Song to send me, there seems to be a big problem with LeTV's capital chain. Moreover, Jia of LeTV He is always an accountant, and his finances have never been very clear. It seems a bit unworthy to pay 116 billion to buy these three companies.”
In fact, from a sound point of view, it is best not to have any real involvement with LeEco.What does that mean?It’s okay to buy shares in Coolpad, but LeEco’s internal company should not buy them.
Because, you don't know how Mr. Jia accounts for it.Most likely there will be pits buried there.
Ren He smiled, and said slowly: "Of course the price must be negotiated. The asset package also needs to be adjusted. There are two points you should pay attention to.
First, what Jia Yueting intends to sell you is indeed a high-quality asset package.At present, what he can offer and what you are interested in are roughly these three companies.Second, there are some things he didn't explain to you thoroughly.
LeTV Pictures is only planning to be acquired by LeTV with a price tag of 98 billion yuan.Why do stars and directors in the entertainment industry earn so much money?Earning less is offending people?Remember that doing business is risky.Therefore, there is no need to sell LeTV Pictures for 98 billion yuan.
The network resources in the entertainment industry are actually very empty.It was a circle where capital was king.If you have money, it is not difficult to find someone to cheer you on.Xiaozhi, your Uncle Hu is in the film and television industry, you know that?What do you think. "
Ren Zhi called the old man by name, and said, "Boss Jing, the most common saying in the entertainment industry is that capital is saturated, there are many employees, but there are few good directors and good actors. Actually, this is not accurate. The entertainment industry is currently the tightest and most The core resources are theaters, TV stations, and video websites.”
Inoko understood roughly.That is to say, the "big screen" and "small screen" facing the audience are the most urgent and core resources.It also includes video websites, which are where online dramas are played.This is a typical situation where the supply of film and television works exceeds demand.
Of course, there are still many bad movies in China's film and television works.
Second brother Ren said: "So, for the asset package of LeTV Pictures + Hua'er Film and Television, you can give 60 billion together, which is a very reasonable price. As for cloud computing, Xiao Zhi, you are a computer student, so you can tell me. "
A wry smile appeared on the corner of Ren Zhi's mouth, and he explained: "Mr. Jing, in terms of cloud computing, there is no technical difficulty in setting up a rough shelf. In 2006, Eric Schmidt, the CEO of Google at the time, proposed Cloud computing concept.
The core cost of cloud computing is actually electricity.
There are many cloud computing brands on the market now.The pain point of a cloud computing company is to have application scenarios.For small domestic companies, they must first choose Alibaba Cloud, Baidu Cloud, and Tencent Cloud.So many companies have cloud services and engage in big data.But basically they are only available to internal or related companies.This is the case with LeTV Cloud.
It is not too far-fetched for a consulting firm to value LeEco Cloud at US$10.8 billion.However, after LeEco Cloud left the LeEco ecosystem, this value was greatly reduced.
Therefore, simply acquiring LeEco Cloud from the perspective of hardware servers and software talent teams, and then providing services to LeEco and its affiliated companies, paying $5.4 million is too much.
With this money, you can buy servers and recruit talents yourself.I personally value the acquisition at $2 million. "
Jing Gao made a calculation in his mind, that is to say, the second brother Ren thought the reasonable price was about 74 billion yuan.The price quoted to him by Jobs last night was a total exaggeration of 42 billion yuan.I will go!
"Mr. Ren, what do you mean the asset package needs to be adjusted?"
Brother Ren said happily: "Xiaojing, do you know why I gave the conclusion of 'can buy' from the very beginning?"
Jing Gao smiled in his heart, Mr. Ren is a habit developed as a teacher, and he likes to interact.After thinking for a while, he said, "I don't know."
Brother Ren said: "Your Phoenix Fund acquired Uber (China), and you paid a premium of almost US$20 billion. This made you famous. In my opinion, as long as you can win the subsidy war with Didi, This is a very good acquisition.
So, why does LeTV ask you to sell asset packages?And not just because you're talking to them.reputation!Like me, I have a lot of idle funds, why doesn't LeTV come to me?
In the same way, the reputation of Phoenix Fund is not loud enough in the Chinese business circle.Still need to keep brushing.As a star enterprise, LeEco, once you become a white horse knight, will bring great benefits in terms of reputation.
I can assert that as long as you complete this deal with LeEco, many bosses will regard Phoenix Fund as their first choice for large-scale mergers and acquisitions and asset sales in the Chinese corporate world.And how much will this save you? "
Jing Gao suddenly felt enlightened.He has been using price and value to measure whether he should buy LeTV's asset package, adding at most one factor: to promote the rise of Phoenix Film and Television.But as the second brother Ren said, this deal not only brought him "profit", but also brought him "fame"!
This intangible asset will bring great convenience to his business path.
For example, as we all know, the Hurun Fortune List is nicknamed the Killing Pig List.Generally, rich people give money to Hoogewerf and are unwilling to be on the list.However, some people also gave money to make Hurun raise its ranking.The people in the company directly brag when they are doing business, how many names our boss is on the rich list, and how powerful he is, can you even believe this?
This is the typical use of "fame" in business.
Brother Ren is really awesome.No wonder the business can do so much.
Jing Gao stood up, bowed to the second brother Ren, and said solemnly: "Thank you, Mr. Ren."
Ren He immediately felt very satisfied and felt very happy, but his face was understated, and he waved his hands, "Thank you? I haven't finished yet. The transaction price of less than 100 billion will not achieve the sensational effect. You still Gotta get Jayoting to add something to the asset pack."
Jing Gao sat up straight, maintaining a posture of listening attentively.
At this moment, Ren He's wife, Zhang Ting, walked in, "Have you guys finished talking, let's have dinner."
(End of this chapter)