RBCT Chapter 836
Chapter 836
Chapter 836
"Mr. Jing, at present, our Phoenix Film and Television is still making a profit. The total profit in the first three quarters of this year can reach 5.3 million yuan. However, as stars' salaries are getting higher and higher, and production costs are getting higher and higher, our profit level It will decrease every year."
Fang Shaofan reported on the situation of the elites of Phoenix Film and Television, and carefully said every word, now that Mr. Jing’s authority is growing, these professional managers are still in awe, "Mr. Jing, I suggest that we learn from the big Hollywood film and television companies.
Currently, casting a movie does not make much money.Instead, it is the peripheral products and film copyrights of the film that make money. "
In fact, there is another way, but he dare not mention it.That is the mainstream way of playing in the film and television industry today: using financial means to collect money in the stock market.
What about Zhao Feite, Huayi, Ali, and Hong Kong circle? Recently, they have been particularly popular in the "Beiwen" of many blockbuster movies such as "I'm Not the God of Medicine".That's how it works!Celebrities conduct capital operations, and then engage in acquisitions, stock price rises, etc. to cut leeks.
This is the best way to play in the entertainment industry.Earning money is making a lot of noise.That's why there is capital willing to praise stars.
He knew Mr. Jing hated such operations very much.Even Ms. Zhao, who is so favored by Mr. Jing, is forbidden to play film and television finance in this way. He knows that Ms. Zhao proposed to Mr. Jing but was rejected. How can he, a professional manager, dare to mention it?
Zhao Qinghan is Boss Jing's woman, which is almost an open secret in the circle.Not long ago, Ms. Zhao was caught by someone and brought to court. After a month or two of trouble, she was condemned overwhelmingly on the Internet, and Boss Jing finally took action to settle the matter.This shows how much I love her!
How could it be possible to care about the relationship between a general funder and a lover?If this kind of thing is not handled well, it will cause a lot of trouble.Giving up is the cheapest solution.
Jing Gao drank the tea in his hand, stroked the handle of the teacup, and sat in the luxurious office room on the second floor of the villa, leaning against the comfortable chair behind the oversized desk, "
Shaofan, can't the film and television industry earn money in its own right?I see that self-media people and netizens on the Internet have clearly listed the various disadvantages of the film and television industry.
As a leading enterprise in the domestic film and television industry, Phoenix Film and Television needs to have a sense of responsibility for doing things and a sense of industry responsibility.We have theaters, celebrities, and online platforms like iQiyi.Are you still afraid of the so-called ban?
Some bad coins have to be made according to our rules.Don't play by our rules, and they'll be weeded out by an audience that expects a high-quality product. "
After he returned to China in July, he confirmed a series of agreements with Li Yanhong of Baidu to purchase iQiyi.He wants to use iQiyi to stop Ali's Youku.
According to this part of the agreement, Phoenix Group will first receive 40% of the shares of iQiyi.In addition to the previously purchased 10% of iQiyi's shares, the Phoenix Group holds 50% of the shares and controls the iQiyi website.
iQiyi was listed on Nasdaq on March 3 this year, and its market value was as high as US$19 billion when it was discussed in July.
A 50% stake is enough to control a public company.Gong Yu, the founder of iQiyi, only owns 1.8 percent of the shares.Coupled with the shareholding of his team, it can be regarded as the design of the voting rights of AB shares, and in the end it is still controlled by the Phoenix Group!
In the future, Baidu will continue to sell 20% of its shares to Phoenix Group, retaining only 10% of its shares and a seat on the board of directors.
The condition that triggers the acquisition offer is: within two years, when iQiyi’s market value doubles to 140 billion US dollars; if iQiyi’s market value does not reach 140 billion US dollars after two years, the Phoenix Group will still buy at this price.
Therefore, in order to control iQiyi, Phoenix Group currently paid 28 billion US dollars.The payment method is: 6 million US dollars in cash + Uber's equity.
Jing Gao used to like to do business with full cash payment.That's all good!Who can resist Shenhao who has unlimited cards?
However, after more than two years of cultivation, all the companies under his name have started to go on the right track, and most of them are making profits.He has now begun to learn the gameplay, concepts, and principles of the mall: cash is the lifeblood of an enterprise, and it will not be thrown out all at once, but will be paid by equity exchange.
It's hard to say who lost and who didn't lose in this transaction!
In terms of wealth on paper, iQiyi broke when it went public in March. From the closing market value of 110 billion U.S. dollars on the day of listing, it has fallen to 7 billion U.S. dollars in July.Of course, the share price has rebounded in the past month.
In short, the industry benchmark of video sites, Netflix's business and stock price are soaring.Even though there are three major video sites in China, the market value of iQiyi is definitely more than that in the long run!
And Uber’s market capitalization has also declined slowly from its peak of 550 billion U.S. dollars, and currently only has a market capitalization of 420 billion U.S. dollars.But the outlook is still promising.According to Jiang Zi's report, when the overseas market makes profits, the stock will naturally rebound.
Phoenix Fund currently only holds 21.3% of Uber’s shares, and held 28% of shares when it was listed. The reduced shares were naturally reduced at a high point.Looking back, we still have to increase our holdings. This shareholding ratio is a bit dangerous.
Of course, selling high and buying low is a routine operation.Itaka will not interfere with the daily operations of his subordinates.
...
Faced with Jing Gao's words, which were half criticism and half instructions, Fang Shaofan opened his mouth cowardly and said, "Okay, Boss Jing."
Liao Rong, who was waiting by the side, couldn't help but chuckle, covered her mouth and said with a coquettish smile: "Mr. Jing, don't make things difficult for Mr. Fang!
The film production model you are talking about is a very old monopoly model: self-produced and sold!The film and television industry has developed to the current production mode, which naturally makes sense!
Shaw Brothers Films, which dominated the Hong Kong Island film industry back then, was a closed-loop model of "self-produced and sold" like you.The results of it?It was defeated by newly rising companies such as Golden Harvest.The core strategy of Golden Harvest is very simple to support a large number of middle and lower film companies.
Monopoly and closed-loop operation have their own advantages, but the disadvantages and disadvantages are also obvious!The later it is, the more difficult it is to produce works that meet the needs of the market.Because no matter good or bad movies, there are places to show them!
Directors and practitioners get their salaries and they're done.There is no process of big waves washing the sand at all.
After all, the film and television industry belongs to the category of creation and creativity.The broadest ideas are always in the hands of the majority!In the hands of young people who are new to the industry!Furthermore, can the capital of our Phoenix film and television company compare with the capital coming in from the entire industry?
Therefore, the big Hollywood film companies have transformed from the early model. Even with the anti-monopoly law, they now monopolize theater channels and media publicity resources to achieve monopoly and grab excess profits.
In true filmmaking, the record of big companies failing is not uncommon.It is only because of survivor bias and a large investment in movies that they seem to have strong production capabilities.It is not.
Phoenix Film and Television can still become the leader in the industry at present because of the cruel internal elimination mechanism.However, with Mr. Jing's self-produced and self-marketed thinking like you, you will definitely be surpassed by latecomers.
Phoenix Film and Television must implement a strict elimination system, and it is not allowed to rest on the credit book to eat!One yard for one yard, business is business!If you have meritorious service, you must be rewarded heavily, and if you lose money, you must bear the responsibility yourself!
Moreover, Phoenix Film and Television should not be stingy about opening up and cooperating with outsiders.Platform facilities such as theaters and video websites should be free to choose film and television dramas.Allow outsiders to form a more intense competitive environment!
Moreover, Phoenix Film and Television will also introduce a large number of potential newcomers.It is used to continuously replace those so-called traffic stars who demand high pay. "
What Liao Rong said casually is a point of view that hits the nail on the head!At the same time, she showed her tough work style and her excellent ability.After all, Phoenix Film and Television has become the leading film and television company in China in her hands!
In contrast, Fang Shaofan, who was born as a secretary, seemed too mediocre and limp.It is simply impossible to take charge of Phoenix Film and Television, a company whose valuation has reached 850 billion yuan and is about to be listed on the A-share market!
Fang Shaofan guessed his thoughts, and carried out his instructions very seriously.Of course, there are a lot of arrogant warriors, ghosts and snakes in Phoenix Film and Television, and Fang Shaofan probably can't do it if he wants to implement the policy forcefully!
Jing Gao pondered for a few seconds, and invited: "Liao Rong, do you want to come back and take charge of Phoenix Film and Television?"
(End of this chapter)