RBCT Chapter 1064 Muddy Waters (4K)
Chapter 1064 Muddy Waters (4K)
Chapter 1064 Muddy Waters (4K)
Penguin blew the horn of attack and rushed to the No. 360 position in the field of Internet security.
As the most well-deserved big devil with the most traffic in China, it also almost nakedly showed why it is the T in YBAT this time.
There is nothing more brutal and visual than a forced install to demonstrate user traffic.
In just two days, there was news that Doctor Q, who launched the attack, had more than 1 million installed capacity.
In two days, more than 1 million installed capacity, accounting for almost 40% of the domestic security market, what kind of traffic overlord is this?
"It's over, 360 is over, it can't beat Penguin!"
After seeing the news, many people couldn't help but conclude that 360 is just another Lianzhong, Speeding Car, and BNB that were defeated by the traffic.
At the same time, along with the mandatory installation of version 3.2 Q Doctor, there is also a half-year trial of the anti-virus software Norton as a gift.
It seems that Penguin has made preparations for the two products of 360 Security Guard and 360 Antivirus, and is determined to attack the No. 360 position in one fell swoop.
As the other party involved, the leader Zhou Hongyi canceled business trips, 500 employees canceled weekends, urgently publicized and reminded users to deal with the mandatory installation of communication software.
In fact, 360 is very familiar with Penguin’s set of tricks. First, the background installation is forced, and the user cannot see the installation process. After the installation is successful, it prompts that Q Doctor is not compatible with 360. Finally, it gives “Norton Antivirus” a half-year trial.
Isn't this rogue plug-ins and forced drainage?
Very familiar!
However, 360 is only promoting the usefulness and strength of 360 on the product side. It just tells users how to uninstall Q Doctor, and does not target the penguins behind Q Doctor at the public relations level. They do not want to continue to expand the war, but just want to repel it. The charge on the opposite side.
Soon, on weekdays, Q Doctor, which once occupied 4% of the market, began to be uninstalled on a large scale.
One is that 360's brand power in the subdivision of Internet security is deeply rooted, the other is that users don't like the action of "forced installation", and the third is...Q Doctor is really not easy to use, and it doesn't even have its own antivirus engine.
The flow is like a tide, coming quickly and retreating quickly.
In just another Friday, the installed capacity of Doctor Q has dropped from 40% to 10%, declaring the failure of the assault on position 360.
On the weekend again, Zhou Hongyi still didn't dare to leave the company, and made an internal summary with a sigh of relief, for fear that the traffic giant would make another move.
At the same time, Penguin also internally discussed the gains and losses of this mandatory installation. There is no doubt that the factor of product strength needs to be paid attention to.
As a spectator, the meeting room of Hang Lung 23 also discussed the hot spots of the next week with a little interest after a meeting in China, the United States, and Europe.
"Penguin's action this time is still very scheming. The user group who forced the installation deliberately avoided Beijing, Shanghai, and Yangcheng. It also knows the public opinion that this behavior may cause."
"Ah? Really? No wonder I didn't feel the mandatory installation. I was still wondering at home two days ago."
"I don't think Penguin is considered a failure. It's just that the two days last weekend were too scary. I thought that 360 would go bankrupt in one fell swoop. However, users had little impression of Q Doctor before last weekend. Now, although most of them After being uninstalled, there are still at least 3000 to [-] million remaining, which is already remarkable.”
"With a market share of 10%, if it can stop the momentum of being uninstalled, it can be considered a prestigious product in the market. Besides, Penguin will definitely not let it go."
A group of people drank tea enthusiastically and discussed the competition between the other two companies.
At the end, Li Songqing, the newly appointed head of the supply chain, saw Mr. Fang smiling and silent, and asked for advice, "Mr. Fang, what do you think?"
"How can I see it? I just see it the same way as you, and I don't know how to call Pony and Mr. Zhou." Fang Zhuo hesitantly said, "It's nothing else. I'm not interested in gossip. Sven."
A group of people in the conference room heard Mr. Fang's words, and felt that the boss was a high-ranking black man, and the penguins were so rude, how polite?
However, Mr. Zhou of 360 can really restrain his temper this time. He has a lot of grievances and grievances in the industry before, such as "rogue promotion" and "many people underestimate my fighting ability. I shut up" "Cut back to my old club and emptied Yahoo"... It really doesn't look like a gentle style.
"Let's go, let's go, there's nothing to talk about, the work in hand should be done first." Fang Zhuo picked up the file, picked up the teacup, and announced that the gossip was over.
"Mr. Fang, Yixin's Mr. Zhang is already in the office." Secretary Liu Zonghong walked beside him and reported.
Fang Zhuo quickened his pace, returned to the president's office, and met Zhang Xiaolong, the president of Yixin Company.
In addition to being busy with grayscale testing and improving different versions of software, Yixin has been busy with moving the company and team to Shanghai.
Zhang Xiaolong was very reluctant about this, but he was also very reluctant to give up on Yangcheng before he joined Sina, but now it is easier to appease the emotional ups and downs in his heart.
This time I came here because I received a suggestion from the President's Office of Yike, thinking that maybe the launch time of Yixin can be pushed back.
Zhang Xiaolong did not understand the reason for the change of this proposed order.
"It's like this, Mr. Zhang. One is that our opponents are showing their traffic. I want to see if there is any change." Fang Zhuo gave a full explanation, "In addition, Mr. Yu is in close talks with Nokia in the United States. If there is no problem, we may have several system versions of Yixin go online at a later date, so that both public opinion momentum and address book association can have a better effect."
The patent litigation between Yike and Nokia is doomed to end.
According to the information Fang Zhuo received from his friends who are not in the public office, the ITC will definitely not support Yike’s lawsuit and will announce the result soon.
In this case, Yi Ke will take advantage of the bargaining chip still has a certain weight to strive for more conditions.
It is worth mentioning that, with the hot sales of Yike Mars3, Apple iPhone 3GS, and Samsung Trump1, the patent melee of manufacturers seems to have happened a few years ago, and everyone's focus quickly shifted to grabbing the market.
Zhang Xiaolong nodded: "Well..."
Fang Zhuo waited: "Huh?"
Is it gone?
He waited and waited, but Zhang Xiaolong still couldn't speak, as if he came to the CEO's office to ask a question, so he raised his hand and said, "Xiao Liu, give President Zhang a box of the new tea to taste."
Liu Zonghong immediately took out the newly harvested Longjing.
Zhang Xiaolong accepted it silently.
Fang Zhuo glanced at Zhang Xiaolong, and Zhang Xiaolong also glanced at Mr. Fang.
Zhang Xiaolong suddenly said: "The simplicity pursued by YMS is very good and beautiful."
"The same pursuit as Yi Xin?" Fang Zhuo laughed.
"If it is only used as a communication link in the YMS ecology, Yixin is very good. It is best for users to leave when they are finished." Zhang Xiaolong also noticed Penguin's traffic movements this week, which is what Yixin needs to challenge. He paused again, "I'm afraid that Yixin will not be so concise after becoming a big traffic player, um, um, it will become like a penguin."
"It doesn't sound like your identity as the president of Yixin. How can you expand the business value of Yixin when you run out?" Fang Zhuo asked.
Zhang Xiaolong was slightly silent. He is indeed the president of Yixin, a new company, but his perspective is always under Yike’s system. He hopes that Yixin can impress users with simplicity. However, simplicity and commercial value are in the current environment. The following does appear to be a conflict.
He thought for a while, and could only reluctantly say: "Whether to let Yixin make money or let the entire Yike system make money, this may indeed require a choice."
The communication between the two was interrupted again.
Five minutes later, there happened to be a phone call from the President's Office, and Zhang Xiaolong took the opportunity to leave.
After Fang Zhuo got rid of the trivial matters, thinking about the conversation just now, he couldn't help but use the evaluation that often lingers in his heart these days: "Boss Zhang is a bit gentle."
Yixin will be launched soon, and the opponent is Penguin.
Compared with WeChat developed under the Penguin system, Zhang Xiaolong has to take on more roles.
At present, Yixin's team is mainly focused on research and development.
Fang Zhuo pondered for a while, maybe he should find a deputy from Yi Ke who had a hotter personality in the past, so as to deal with the situation in the competition.
Liu Zonghong observed his words and expressions, and replied: "Zhang is always very quiet."
"Two different things." Fang Zhuo waved his hand, did not continue to talk about it, and asked, "When will Mr. Qiu come to Shencheng?"
Liu Zonghong is used to keeping all the relevant itineraries and business arrangements in his mind, and he answered in just two seconds: "Mr. Qiu and Dr. Liang are going to hold a technical demonstration meeting. They will come over next Wednesday at the earliest, and it will be on Sunday later. .”
Fang Zhuo let out a "hmm", thinking about many situations in his mind.
The two days of the weekend passed quickly, and the battle between 360 and Penguin seemed to cease as users uninstalled Q Doctor, but there were still rumors in the industry.
Traditional antivirus vendors have expressed their opinions, and there is news that Penguin is contacting 360's competitors and considering acquiring an antivirus engine to strengthen its own competitiveness.
Anyone with a discerning eye can see that the war between these two companies has ceased rather than terminated, and Penguin is determined to press down on 360, which shines on the computer client.
The growth of 360 is too fast, and the opponents killed by the two major front-end products are retreating steadily, and it has not wasted the users who have traffic. Like the 360 browser, it has achieved the same considerable growth rate since its launch last year.
This is a big reason why penguins are considered a thorn in the side.
If you dare to use traffic as a browser now, what will you do in the future? It’s really unthinkable!
However, on Sunday night, an interesting new news suddenly appeared in the industry. Another domestic giant, Yike, was also interested in acquiring an antivirus software manufacturer.
Maybe it's because they have ideas about the Internet security business, or maybe they just want to compete with Penguin. Anyway, news of Yike's contact with anti-software manufacturers came out all of a sudden.
On Monday, Fang Zhuo frowned when he saw the news of "Yi Ke" in Zhihu diving gossip. There was news about the company before, so why did the rumor appear again this time?
Is this everyone's spontaneous expectation of Yike's end, or is 360 trying to take advantage of the situation to fish in troubled waters?
After Fang Zhuo had lunch at noon, he took the time to call Li Lan, the head of the public relations department, and asked him if he had noticed the relevant situation.
Li Lan clarified the rumors: "Mr. Fang, it's not someone else spreading the rumors, but our department did it."
Fang Zhuo was stunned: "What are you doing..."
"We have been paying close attention to the movements of our competitors." Li Lan said seriously, "We have received news that Penguin is indeed negotiating an acquisition with Jiangmin Software. Considering everyone's relationship, we will try to disturb the situation."
"What are you doing here? What's the purpose?" Fang Zhuo was still puzzled.
Li Lan replied sincerely: "There is no purpose, just stir it up first, and then see what happens."
Fang Zhuo's mood became a little complicated, indeed... the company is big, and all functional departments don't need to report everything, but this feeling of eating melons and eating me is really wonderful.
He has always liked people's subjective initiative, but it is too active.
Li Lan observed the changes in the boss's expression, and asked tentatively, "Mr. Fang, why don't we stop?"
Fang Zhuo sighed: "This is not an example."
Li Lan smacked Mr. Fang's answer, not as an example, then this time...
He nodded calmly: "Okay, Mr. Fang."
Let’s not take this as an example→This time it’s okay→Mr. Fang acquiesces→Mr. Fang supports→Intensify efforts!
Li Lan was thinking about how to do a better job, well, maybe a similar person from the Yike investment department was needed to help implement the news.
Penguin wants Jiangmin Software?Then Yi Ke really sent someone to talk about it.
Li Lan from the public relations department took the order to leave.
Just in the afternoon, there was news from the industry that Yike was competing with Penguin for the acquisition of Jiangmin Software.
After the Penguin giant enters the field of Internet security, will another giant also end?
However, compared to the advantages of 360 and Penguin on the computer side, Yike has no competitiveness in this regard.
Or is it that Penguin wants it, and Yi Ke also wants it?
After receiving the news, Zhou Hongyi thought about the movement from Yike.
Although the penguin's attack was repelled this time, the opponent would never let it go.
The enemy of the enemy is a friend, perhaps, Yi Ke can be used as a help.
Zhou Hongyi didn't want to add another giant opponent, even if the card in this giant's hand couldn't be aimed at the security field.
He was thinking about the content of cooperation between each other. The company has just raised funds, and I heard that IDG’s Mr. Xiong and Mr. Fang have a good relationship. Maybe you can invite Mr. Xiong to join Laike, or Yike’s YMS ecology seems to lack a browser , 360 browser can try to cooperate.
Zhou Hongyi's subjective judgment and objective initiative are very strong, and he immediately called his shareholder IDG Xiong Xiaoge to discuss the possibility of pulling the giant into the water.
Xiong Xiaoge was a little surprised to receive such a call. Yi Ke should be busy preparing for Yixin's work, which is the most important thing, but he thought about Mr. Fang's style, so he replied: "Then let me ask for you." ask."
Zhou Hongyi felt that it should be more or less the same.
However, when he received a feedback call from Mr. Xiong, he was immediately surprised - Yi Ke has no interest in the security field for the time being, and the browser has other arrangements.
real or fake?Aren't you talking with Sharuan?
After Zhou Hongyi put down the phone, he was quite suspicious, whether the news Mr. Xiong got was accurate.
IDG seems to have sold off Yike's stock last year or the year before last, isn't the bear always out of breath?
He thought of Lei Jun who hooked up with Shen Xin and Yi Ke in Shencheng, and thought about verifying the situation from there.
However, Zhou Hongyi didn't make any moves yet. There was another news update from the industry. Penguin finalized the acquisition of Jiangmin Software with lightning speed, adding an antivirus engine to its arsenal.
His mood immediately turned negative. There is no doubt that Penguin just didn't give up, but was sharpening his knife against 360.
How can it be so fast?
The answer is not difficult to determine. Penguins are allergic to the giant Yike, and what they rush to eat is the fragrance.
(End of this chapter)