Reinventing the Millennium.

Chapter 1074

Nokia suddenly announced the number of downloads of Yixin on the Symbian platform, which shocked Penguin, the operator Mobile, and also shocked many people who observed the battle between the giants.

The number of this platform alone is the expectation of many people, not to mention Yike's own platform?

Knowing that Yi Ke must be the winner of the 3Q battle, I didn't expect such a win... After such a calculation, it seems that Yi Xin ran too fast?

Fang Zhuo, who returned to Shencheng, was stabbed unexpectedly by Saipan, and soon received congratulatory calls from many friends. The meaning was not bad, and Yike successfully spread his business to the communication field this time.

For Yike, this is a key step in the company's strategic transformation. If the communication traffic can be revitalized, the ecological advancement of the entire YMS will be smoother.

Today's four major domestic giants, YBAT, although Yike has the highest market value, but the company's business is mostly supported by hardware products. It was only this year that YMS was vigorously promoted, and it is regarded as an important force in the future of the domestic mobile Internet.

From hardware to software and hardware, Sogou Engine, AutoNavi Maps, Sina Mail and other sectors cannot support this positioning, but Yixin can.

Fang Zhuo also gave similar responses to the similar congratulations from his friends.

"It's just that the wave of public opinion rose very quickly, but it has slowed down recently."

This is actually true.

In the first week since its release on September 9, the number of registered users of Yixin exceeded 30 million, but in the second week, the number of registered users only increased by 500 million.

The two-week answer sheet is 710 million registered users. Yixin's results are quite amazing, and it has lived up to the most sensational battle of Huaxia Internet and the promotion given by YMS and Symbian hardware foundation.

However, after the initial wave of promotion is over, the number of software registrations has also ushered in a reasonable decline. At the same time, it is bound to usher in the counterattack of competitors and the fate of more opponents.

In addition to the fact that Netease has launched competing software, Fang Zhuo got the news that many companies have noticed that Yixin has taken advantage of the growth of Penguin's word of mouth, and have already established related projects, and they also want to get a share of the pie.

He himself even received a call from Zhang Chaoyang from Sohu, and had a brief chat about the prospects of instant messaging on the mobile Internet. The latter was willing to try to see if he could also gain a part of the market.

In this case, Yixin's next promotion is very important.

On October 10, Fang Zhuo walked around the construction of the new headquarters with great interest in the morning, and went straight to Yixin's office in the new district in the afternoon. He first communicated with Zhang Xiaolong about the meeting with the operator in the capital, and then listened to the company's Report on the team's next work.

The focus is on the version that Yixin plans to launch in mid-December, which is also the content planned for this year's Spring Festival Gala.

"Current Android machines basically have the accelerometer part, which can realize the Yixin shake function. However, like Nokia, its stock mobile phones in China have built-in accelerometers since last year."

"Considering this situation, our Spring Festival Gala red envelope activity, in addition to shaking red envelopes, can also increase the link of sharing red envelopes, so as to attract more users."

"The Spring Festival Gala should be in the name of the whole people. It cannot be said that the company only sends red envelopes to users who can shake it. This will definitely be criticized, but it is not beautiful. Mr. Fang, what do you think?"

Fang Zhuo sat in the small conference room and sipped tea, played with Mars3, and pondered how to shake red envelopes during the Spring Festival Gala according to local conditions.

The previous Spring Festival Gala shaking red envelopes was really a perfect marketing. However, for Yixin, the hardware foundation and market environment are different, so more adaptations must be made.

The shake function of Yixin needs to be realized by the "acceleration sensor" in the mobile phone. This part is used to sense the movement of the mobile phone. The principle is like putting an iron ball in a box. Due to gravity, the direction of the box rotates. The pressure on each side of the iron ball is different, and then the orientation of the box can be judged.

This part is widely used on smart touch screen machines, because it can be used to solve the problem of changing a "vertical screen" and "horizontal screen".

However, Nokia, a traditional manufacturer like the E71 mobile phone it released before, does not have an acceleration sensor, and this sensor was upgraded only after the E72, in order to realize its flip-to-mute function.

Yixin's Shake must have a hardware foundation, and this foundation is only three months from now to the Spring Festival, no matter how rich it is, it will not be so rich.

So, let's shake the belt first and then shake it.

The Yixin version downloaded from the touch-screen smartphone can be shaken at the Spring Festival Gala, and then shared with friends, so that the other party can also get a New Year red envelope.

Yixin itself is based on the network of acquaintances. During the Spring Festival, sharing red envelopes happens to strengthen the chain of fission in the number of users.

This event will also be promoted and supported by the Weibo platform, #你摇了了吗#, #你能摇你# have been used as alternative topics.

Fang Zhuo nodded, initially thinking there was nothing wrong with it.

In order to prepare for the Spring Festival Gala, Yike has stationed three teams in Shanghai, Beijing, and Yangcheng. It plans to build [-] access clusters and deploy hundreds of servers to support online capabilities.

Such a large-scale event is not aimed at Yixin, but actually poses a major challenge to Yike. It needs to provide strong coordination and support in terms of resources, information, business, and funds.

At this time, Fang Zhuo felt a little hasty. It is better to wait until the smart phone hardware has a better foundation before doing such activities.

But after thinking about it, Yi Ke is not a penguin after all, and being able to enter the arena at a time when public opinion is low like Penguin is also a case of "heaven and hell take the blame."

Times have changed, Penguin has attached great importance to the threat of Yike, and has increased investment and influence on mobile phone manufacturers. If we wait any longer, something may happen.

The relationship between the hardware foundation and the software giant, the store and the Keda is also dialectical.

"Mr. Fang, Mr. Fang?" Zhou Guangbin, the technical director of Yixin, noticed that the big boss seemed to be distracted, so he directly reminded him.

"Well, tell me, I thought of something else just now." Fang Zhuo returned to his senses.

Zhou Guangbin said it again: "If the shake of the Android phone can be successful, it will definitely further promote the brand tonality of the smartphone and accelerate the overall development. However, this Spring Festival Gala is a live broadcast program, and the program may change. Our The system is customized, and this challenge is still great.”

"It's okay, everyone, don't be under pressure. If we mess up, at most the national audience and all colleagues will laugh at us. It won't be a big deal." Fang Zhuo comforted.

Everyone in the meeting room felt deeply comforted.

"Let's test the access of E-Pay in a small part next month, just in time for E-buy Double Eleven." Fang Zhuo got up and said with emotion, "The time is too late, and the penguin is chasing after you again. Everyone has worked hard. The success or failure of Yixin will only be in the past few months."

I'm late today, more tomorrow