RBCT Chapter 1081 Small chapters (4k)
Chapter 1081 Small chapters (4k)
Chapter 1081 Small Program (4K)
The wind blows group buying, and the entrepreneurial cloud moves.
The four project proposals sent to Yike Investment were just appetizers, and then there was a steady stream of Chinese version Groupon or variant version Groupon sent over.
Yike Investment has not been particularly active in the country in the past two years, but it is willing to spend money because it is backed by a giant, especially after the implementation of YMS this year, the motivation is extremely straightforward, which is to serve the Yike Ecology.
Now, since Lei Jun’s Mituan has received Yike’s investment first, and because this model of prying both ends seems to be very suitable for Yike’s ecology, many people are willing to try Yike... In case, pull Time to invest?
This Lei Jun who makes rice balls does have some ability, but that's all he can do.
Faced with a market with great potential, Yike may not only invest in this company, right?
Many entrepreneurs who can be regarded as elites adhere to this idea, and they also want to meet Mr. Fang himself and narrate his thoughts on group buying in person, but in the end they all fail, and they can't even make an appointment.
The reason for the unified decline from Yike is that it coincides with Double Eleven of e-buy, Mr. Fang is very busy and really can't spare time.
In fact, Fang Zhuo hardly expressed his opinion on the observation that Double Eleven is just a passer-by.
E-buy originally considered to implement next-day delivery in some areas before Double Eleven, but this significant speed increase was postponed by Su Wei, and it was necessary to digest this big promotion before implementing it, so as not to have a year Once 11 had adverse effects.
Fang Zhuo actually had a slightly different idea. He felt that it could be tried out in the radiation area of the storage center in October. However, since Mr. Su thought it was not possible, he would respect it.
This kind of respect is the same for Yixin Zhang Xiaolong, Bingxin Qiu Ciyun and even Lin'an Factory Ji Minghua. It's just that these people have different personalities, and the scale of respecting their opinions is also different.
Fang Zhuo thought about putting this kind of business management angle on the Zhihu column run by Xiao Xiong for a chat.
As a long-term investor, Xiong Xiaoge has a deep love for Zhihu this time. While raising investment and increasing budget, he painstakingly seeks to expand his influence in order to deal with Baidu's erosion.
Not only that, he now has proof of Zhihu's business model, and suddenly has a more personal experience of the situation of domestic portals in the past few years.
It's really hard to find a profit direction...
Knowing that Mr. Fang has great influence and has always had ideas, he wanted to have the best of both worlds this time, and after constant discussions with the management, he changed the form of Zhihu's text column to a named TV program.
TV programs can be promoted by excerpting highlights, which can make better use of the reputation of guests and make it easier to find partners.
And, even the name was thought up in just half a day, and it was named "Zhihuzai".
"This is the style and grade of our website! We don't use the column name to promote it, and just put your profile picture on the advertisement and push it, so that it can spread." Xiong Xiaoge plausibly said.
Fang Zhuo thought that he was professional anyway, so he didn't say any rebuttals.
Xiong Xiaoge turned around and convinced CCTV by confirming the name of the program with the richest man...
Somehow, I have known Mr. Fang for a long time, and I am very familiar with many things.
Xiong Xiaoge was busy working happily in the capital.
Fang Zhuo is paying attention to E-buy's performance this year in Shanghai, and is also thinking about how to talk about Yixin's future direction, so as to send a signal to his friends.
Penguin's new Q has been launched on November 11 as scheduled. Many users have chosen to update this version, but according to the feedback from the software store, the function of reading the address book is not as active as Yixin.
Considering the traffic base and fission effect, the management of Yixin is very vigilant about the low-key pursuit and long-term flow of new Q.
That is to say, with the launch of the new Q, the share price of Penguin in the Hong Kong stock secondary market has also recovered.
In the final analysis, Penguin is still the communication overlord.
This situation made Fang Zhuo feel that it was necessary to come forward to shout for Yixin and try to guide Penguin's work from a distance.
E-buy’s Double Eleven is still promoting for three consecutive days from the 10th to the end of the 12th. From the beginning of the big promotion, Su Wei has been very busy, fully supervising the battle, which has attracted the attention of opponents, companies, users, and the media. activity.
On November 11th, e-buy's Double Eleven ended, and announced the revenue of this year, 13 billion!
In the second half of such a financial recovery, e-buy achieved a 44.7% increase year-on-year, which is already quite good. However, in the first half of the year, Taobao’s 123.6 was [-] billion, and the absolute number gap between the two major e-commerce companies was once again widened big.
Last year, e-buy was 35.6 billion less than Taobao. This year, the number became 56.53 billion.
The real-time reports of the media carried analysis such as "e-buy's heavy assets belong to the later stage of the warehouse matrix" or "it is difficult for e-buy to catch up with Taobao's light model platform", which made e-buy also hold high-level meetings under the general atmosphere of celebration discussions and even self-critical sessions.
The domestic e-commerce market is huge, but how can it catch up with Taobao?
Fang Zhuo did not participate in the progress-seeking meeting hosted by Su Wei, and arrived in the capital with a score of 72.07 billion, continuing to contribute to the development of Yixin.
Although Xiong Xiaoge invited CCTV, the program has not been finalized on which channel it will be broadcast on. The station wants to see the effect of the recording before deciding how to put it on.
If the scale is not good or mediocre, CCTV may not be able to use it, and it may switch to an online platform.
Xiong Xiaoge attaches great importance to the recording, and when he saw Mr. Fang, he talked about how to do it.
Fang Zhuo didn't think it was difficult. If he wanted to record successfully, it was nothing more than for the audience to watch, their past experiences, Yike's current competition with Penguin, Yixin's latest data exposure...
He was going to talk about Yixin this time, so he felt that this way of thinking was no problem.
Xiong Xiaoge speculated for a while, and then came up with an opening idea.
The recording was at CCTV, and this was the first time Fang Zhuo had come here again after several years, and seeing his friends from CCTV who hadn't seen for a long time, he still felt a little emotional.
CCTV originally wanted to have a professional host for "Zhihuzai", but Xiong Xiaoge thought about it and felt that this kind of business-oriented work that required some insider work might not be able to be done by a conventional host, but he was just right.
Therefore, he took on this guiding job, and besides inviting Mr. Fang, he also invited a figure in the investment circle, who was also an old friend who besieged Mr. Fang at Hang Lung 23, Zhou Zisen from Dachen Venture Capital.
As for Wang Fengyi who took the initiative to call her, Xiong Xiaoge felt that if he came over, it might be too noisy, so he threw it to the next issue.
As soon as the non-professional gang in the studio was recording, many spare staff from CCTV came to watch.
June 11, 13 o'clock in the afternoon.
Xiong Xiaoge briefly discussed with Mr. Fang before starting the introduction.
Three guests under the photography lights, Xiong Xiaoge in the center, Zhou Zisen and Fang Zhuo on the left and right.
Xiong Xiaoge stretched out his right hand and said solemnly: "This is Mr. Fang Zhuofang, the founder of Yike, who I have been asking for for three days and three nights at Shanghai Hang Lung 23."
Fang Zhuo waved his hand: "Hi, you praise me."
Xiong Xiaoge continued: "Mr. Fang and I have known each other for a long time. Maybe many viewers don't know that we didn't know each other at the beginning. If I knew that he can achieve this achievement now, I would not have surrounded him."
Fang Zhuo smiled and said, "Still talking about this."
Xiong Xiaoge: "Mr. Fang made two investments at the earliest. At that time, the Internet bubble was just over, and the money was really valuable."
Fang Zhuo said seriously: "I don't take it for nothing."
Zhou Zisen on the other side listened to the two people's singing and harmony, and suddenly interrupted a little confused: "I didn't say it was a cross talk at the beginning."
"This one over here, I originally invited Mr. Ma from Penguin to be a guest first." Xiong Xiaogechun improvised, pointed to the left, and asked, "Hey, what's your last name?"
Zhou Zisen: "..."
Fang Zhuo answered the call: "Hey, you've put in so much effort. I know Mr. Ma well. He can be an off-site guest. I'll call him directly."
Xiong Xiaoge glanced sideways: "Didn't he block your call?"
Fang Zhuo spread his hands: "Okay, I forgot about this."
Zhou Zisen stood up, and said blankly: "Wait, wait, it's a bit messy, I'll smooth it out, the previous card is not written like this."
His jumping up really interrupted the impromptu conversation between Xiong Xiaoge and Fang Zhuo after a simple communication.
The choreographer and director Xu Meng, who was watching the excitement, laughed loudly when he saw that the recording was interrupted: "Mr. Xiong, Mr. Fang, and Mr. Zhou, I didn't say that the program of the three of you is a cross talk, but we can use it if we keep recording like this."
Fang Zhuo arched his hands: "Thank you, what's your last name?"
Xiong Xiaoge knocked on the table: "Fang is always addicted."
Xu Meng smiled and said, "This can be a tidbit."
Fang Zhuo also laughed. There was no rehearsal, but he just thought Xiao Xiong's whim was interesting.
He took a sip of water and asked, "Is this recording randomly edited? Let's chat casually, Mr. Zhou, sit down."
Zhou Zisen just sat down, and was suddenly confused by the opening of the two, but...they had a tacit understanding when they teased each other. The important thing is that many of the words and smiles were true.
Audience friends, there is truth between the two of them...
Zhou Zisen's Da Chen was one of the VCs who besieged Hang Lung 23 back then, and he was taught a lesson by Mr. Fang when he first debuted, and that has been remembered until now.
"Mr. Fang, I invite you to come here today. In fact, like the audience, I am very interested in your competition with the penguins, so I inevitably want to ask about this." Xiong Xiaoge became serious.
"There's actually nothing to say about this matter. I sometimes watch the news, but there really isn't any inside story as some people describe. Normally, the business competition between the two companies is sometimes magnified." Fang Zhuo simply concluded, "It is Yike who launched Yixin and wants to do communication, and this is Penguin's inherent business, that's all."
Xiong Xiaoge speeded up his speech, and said a series of things that happened a while ago: "So, Shenxin Kechuang was investigated by the Hong Kong Stock Exchange for insider trading? Penguin Portal publicly bombarded? Yike software store removed QQ? Yike and Penguin went to Beijing for a meeting ?that is it?"
Fang Zhuo gave an opening response: "Hey, you say all that!"
He saw Zhou Zisen beside him smiling, and skipped it directly, and said, "That's all, I have a bad memory, I can't remember the past clearly, the past is the past, the important thing is the present, it's our communication business. "
Xiong Xiaoge asked: "Then, Mr. Fang, I know a question that the industry has always been curious about. How many users does Yixin have now?"
Fang Zhuo replied without hesitation: "9122601 users."
Zhou Zisen asked in an infected style: "Don't you have a bad memory?"
Xiong Xiaoge waved his hand: "Remember what should be remembered, and what should not be remembered will be poked with a knife later."
"Nonsense, I happened to see the company's report on my phone just now." Fang Zhuo shook his head, "Yixin's customers in the early 900 million are not satisfactory."
Xiong Xiaoge faced the camera: "Audience friends, passable means barely satisfactory. Fang is always satisfied with Yixin's performance. From the perspective of our investors, Yixin has only been launched since September 9. For one and a half months, it was a miraculous growth."
This is the most serious moment since the recording: "Simply put, as long as the Yixin project is willing to open up financing, Mr. Fang will open his mouth today, and the Yike headquarters in the evening will be full of investors from all over China."
Fang Zhuo smiled slightly: "It's all colleagues who praise me. Without colleagues, there is no Yixin."
"As far as I know, Mr. Fang, Penguin attaches great importance to the competition with Yixin. It has launched a version of software with similar functions, and I heard that there will be more competitive products. How will Yixin develop next?" Zhou Zisen asked.
Fang Zhuo shrugged: "Yixin's growth has slowed down. According to our estimates, there will only be 100 million users in the next month. However, it will develop silently. This is a long-term task, and it is impossible to suddenly appear. A marketing campaign will ignite Yixin's user scale."
Xiong Xiaoge asked solemnly: "Yixin has come to the present so quickly, besides the timing of its launch, Mr. Fang, what other details do you think are the key to its success?"
"For a long time, no matter whether it is Yixin software or Yike mobile phone, we always put the user experience first, let's take the details of Yixin as an example." Fang Zhuo took out his mobile phone and clicked on the beta version of Yixin. Letter, showing it to the camera, "It's like our function that hasn't been launched yet, look, I'll send a message to Mr. Xiong, and I'll show him as 'read'."
He specially installed a test version of Yixin on his mobile phone.
Fang Zhuo said seriously: "What is the reason for this? It reduces the time cost of user communication. Our Yixin is often used by acquaintances. With this, there is no need to consider whether to use another channel to communicate. The other party, such as calling or texting again.”
"Furthermore, for some lower-importance messages, indicating that they have been read is effective in substantively completing the communication."
"A detail like this is what we hope to bring to users with a useful communication experience, which is not available in traditional SMS."
Xiong Xiaoge said with a smile: "Yixin's development team is very skilled and has considered a lot. It is because of their existence that Yixin can make rapid progress to this level."
"They think a lot, but sometimes, we are worried about whether we think right or not in the face of competitive pressure." Fang Zhuo shook his head with a smile.
Zhou Zisen said from the bottom of his heart: "Yixin has a lot of users, so Yixin's team is right."
Fang Zhuo cupped his hands and complied: "It's almost ten million users, almost the third largest mobile communication software in China, and we have to rely on everyone's support, and rely on peers to support."
(End of this chapter)