RBCT Chapter 1105 Technology is improving (4K)
Chapter 1105 Technology is improving (4K)
Chapter 1105 Technology is improving (4K)
Fang Zhuo didn't pay attention to the communication with Pony after a long time—it didn't seem to be a long time.
Market competition is not about treating guests to dinner, so you can't be so gentle. Who knows if Pony wants to use his defense to shake his own decision-making?
Fang Zhuo viewed people from his own perspective, and felt that this was very possible. The decision-maker is a human being, and if he is a human being, he may be affected by emotional fluctuations. This is also an effective method.
But this kind of method is not good for him, he stands on the wall and has a clear conscience.
On February 2, which is also the last day of February 28, many computer and mobile phone users ushered in a wave of red envelopes for the Lantern Festival.
Yixin’s red envelope interaction data for the Spring Festival is really eye-catching. CCTV has been promoting the ratings of the Spring Festival Gala to hit a new high in recent years, and has been promoting 105 billion shake interactions. It has been promoting that this time it is close to young people.
The more it is publicized, the more enthusiasm of other manufacturers will be ignited.
Therefore, on the day of the Lantern Festival, various manufacturers have tried to carry out a wave of red envelope interaction.
Penguin’s communication traffic is mainly on the PC side. It has an activity of chatting with friends to randomly drop Lantern Festival/tangyuan red envelopes. On the mobile side, there is a lack of users from the YMS camp. Other brands of mobile phones are hindered by hardware foundation and system intelligence. The problem, the momentum is much smaller.
Taobao offers random discounts for Lantern Festival red envelopes, making it festive and lively.
Baidu, because its user characteristics are not very good, and it has not poured much resources into the transformation of the mobile terminal. It just puts the red envelope shape on the interface, post bar and other products in the system, and its main focus is companionship.
360 also joined in the excitement, it is a red envelope pop-up window in the lower right corner of the screen, registering the game can receive cash, and there is a chance to win a huge red envelope of 9999 yuan!
Yike Department has led the trend of electronic red envelopes this year, and continued the system operation on the Lantern Festival. From Yike mobile phones to e-commerce e-commerce companies, there are similar red envelope discounts.
In the interaction with Yixin, in addition to cash red envelopes, a new set of panda-themed emoticons was added at [-]:[-] p.m., including panda stuffed red envelopes, panda boiled glutinous rice balls and other emoticons.
There are so many, big factories more or less use red envelope elements to spend this Lantern Festival, but Yixin is the most contagious in this momentum.
The marketing effect of the red envelopes during the Spring Festival Gala is extremely popular. No matter whether there is Yixin on the phone or not, no matter whether you have received red envelopes from other companies, when you mention this, you will unconsciously think of the Kaishan monster who can grab the red envelopes with a shake.
Many people are wondering, Penguin's letter has announced the user scale of 1000 million, what is Yixin, which has made such a big splash this time, what is it like?
No one believes that Yixin will lag behind Letter, but what is the gap?
On the night of the Lantern Festival, Fang Zhuo had a lively meal with his whole family, and he received a call from the secretary of the leader of Gongxin before he had finished a bowl of glutinous rice balls.
"Mr. Fang..." Secretary Zhao was a little helpless, how long has it been, and it started again.
"Solve the problem as soon as possible." Fang Zhuo promised without waiting for a detailed explanation, and then talked about the current situation, "It's a big holiday tonight, and I can't urge the staff to work overtime to review the materials submitted there. Tomorrow is the soonest. At the latest, the day after tomorrow, we will come up with a solution."
He didn't expect Pony to do what he said and go straight to the capital.
"Well, we still need to develop harmoniously." Secretary Zhao expressed a tactful attitude.
"Don't worry, Pony and I have talked a lot." Fang Zhuo is confident that this matter will be resolved properly. The Lantern Festival is over, and it doesn't make sense for Pony to hold on to it. Besides, he won't soon Care about this.
Penguin has announced the resumption time, and will resume stock market trading at 2:[-] pm on the first day of March, in order to verify that the company's actions these days have dispelled the impact on the secondary market.
Pony knows that Yike is determined to get stuck in Penguin’s Lantern Festival event in the YMS ecology. Regardless of the result of the upward feedback this time, the Lantern Festival is over. This kind of time-sensitive marketing is like a "letter" wanting to reproduce the Spring Festival Gala. The interaction will have to wait for the next year.
Fang Zhuo guessed the old friend's psychology, and was ready to give him Yixin's data response tomorrow.
And, he also communicated with Wang Fengyi, exchanging some future investment directions.
At nine o'clock in the evening, Fang Zhuo did not choose the circle of friends that had already been spread out, but updated a post on Weibo: I wish everyone a happy Lantern Festival.
He didn't feel the festive atmosphere until he got home and saw his relatives, so he expressed his feelings and added such a sincere group blessing.
However, being misunderstood is the destiny of the expresser, especially, Weibo has a pioneering president Wang Xing.
On the night of the Lantern Festival, the shake red envelopes of Yike mobile phone and YMS ecological mobile phone are still lively. Since the New Year, Wang Xing has been excitedly outputting on Weibo and discussing with Penguin executives. Today, I saw "letter" without any update Movement, and heard some rumors, the mood is even higher.
Before the boss updated the news, Wang Xing was publicly asking why Penguin's "letter" didn't have the function of sending red envelopes: why didn't the letter send red envelopes in YMS?Don't you like it?
Immediately, he noticed the boss's news and immediately forwarded and commented: Except for penguins.
——I wish everyone a happy Lantern Festival, except for the penguins.
This successfully forced Fang Zhuo, who was happy to watch "Internet God of Wealth" and "Fang Hongbao" and other netizens' comments, back to the circle of friends... I really didn't mean it, and I couldn't just stare at other people's penguins all day long.
While the competition with the Penguins does matter this year...
This king star is really...
Forget it, don't blame him, who asked Penguin to do the first day of junior high school to Mr. Wang, let's not take it as an example.
The Lantern Festival is over and the time has entered March. The Chinese New Year atmosphere full of red envelopes has completely faded away. As the founder of the mountain, it is only natural for Yixin to be disclosed by President Zhang Xiaolong on this day, briefly summarizing the success of the Spring Festival Gala marketing.
截止到2010年3月1日，易信恰好面世6个月，注册用户已经突破3000万大关。
The Hippo incident happened at the right time and place, and Yixin successfully gained a foothold in the field of mobile instant messaging.
The electronic red envelope has successfully broken the circle during the Spring Festival. Relying on its system advantages and multi-channel marketing, Yixin has become the brightest project star in the past six months—one of them.
And, Yixin President Zhang Xiaolong faced the media camera and enthusiastically announced that he is negotiating with the operator China Unicom and is expected to reach a cooperation within the month.
Generally speaking, this kind of clearly disclosed cooperation is probably close to landing...
This was marveled by the unavailable media and more people outside the industry!
In half a year, in just half a year, Yixin's user scale has reached the order of 3000 million, and it is already a heavyweight in the field of mobile communications.
Contrary to Yixin’s previous information disclosure, it should have no more than 1 million users in January, that is to say, with the 1500 days of the Spring Festival, Yixin has increased at least 15 million mobile users!
Although it has been said that the future is the era of mobile Internet, regardless of Baidu, Ali or Penguin, most of the volume is still PC. Under this situation, Yike has almost definitely won the ticket of the next era!
#Marketing Textbook#
#Perfect Marketing#
#Mobile Internet#
#Yi Ke is coming#
Many online media reported on Yixin's dynamics. In addition to discussing the mobile Internet and the perfect marketing for the Spring Festival, many people's attention was also focused on the afternoon.
Yesterday Penguin announced the resumption of trading this afternoon, and Yixin announced the impactful data in the morning, then... Is Penguin's resumption of trading another good thing to watch?
A reporter also asked Zhang Xiaolong, President of Yixin, this question on the spot.
"Coincidence, it's just a coincidence." Zhang Xiaolong replied with certainty, "We launched Yixin on September 9th. There was no 30th last month, and the last day was the Lantern Festival. The press conference will be held in the new month, which happens to be the 30-month launch time.”
Pure coincidence!
But no one believes...
Who doesn't know about your two giants?
Why is it a coincidence, why don't you say that the penguin bumped into your arms abruptly?
In any case, on the one hand, there are many media reports on the rapid rise of Yixin, and on the other hand, everyone is concerned about Penguin's resumption of trading.
Perhaps due to the number of Yixin users and the cooperation between Yixin and China Unicom, Penguin held a temporary press conference at one o'clock in the afternoon, focusing on introducing the official reason for the suspension - the adjustment of the group structure.
Penguin has changed from a business department system to a business group system, and established six business groups, the most notable of which is that the PC and mobile versions of QQ, Qzone, QQ Music and other products are included in the SNG social network business group.
The goal of this social network business group is to build a large social platform based on QQ and Qzone, provide users with comprehensive services of instant messaging and social networks through communication software including QQ and Letters, expand innovative value-added services, and provide users with Create more value with partners.
All in all, Penguin’s adjustments this time are really big, laying out the six major businesses of social networking, games, online media, wireless, e-commerce and search, strengthening the platform strategy, planning the prototype of the matrix, and emphasizing system competition.
The press conference was personally attended by the head of the company, Ma Huateng, and the president, Liu Chiping, and announced the strategic adjustment, with a very serious attitude.
However, the most widely reported by the media is not the details of the structural adjustment, but Ma Huateng's final speech at the press conference: "The future must be the era of mobile Internet."
"The purpose of Penguin's structural adjustment is to meet challenges and create higher value for users."
"The wind of the mobile era has become stronger and stronger, and Penguin wants to move all in."
All in Mobile!
On behalf of Penguin, Ma Huateng proposed a new strategic focus!
Then, the share price of Penguin, which resumed trading, plummeted again...
Penguin’s stock price evaporated 36.29 billion US dollars last time, plummeting 12.3%. This time, after structural adjustments, letter data, Lantern Festival red envelopes, and All in strategy...
Another $18.6 billion evaporated!Plummeted 7.2%!
"It's too embarrassing, this press conference might as well not be held..."
"If you don't open it, it may not just fall!"
"The last time the plunge took place throughout the day, this time the trading resumed at 2:[-]. If you calculate it this way, it seems to be about the same."
"Mr. Fang, slow down! This is very important to me! I still have Penguin stock in my hand!"
"Mr. Fang, Mr. Fang, have you forgotten? You also recommended Penguin stock!"
Many netizens on Weibo shouted for Mr. Fang, who also posted the news yesterday.
Fang Zhuo naturally did not respond to this.
However, he also paid attention to the change of Penguin's structure. From the perspective of structure performance, the status of Yixin's direct competitor "Xinxin" is still under QQ.
This kind of status comparison is not based on the current user scale, but a strategic reflection—since we want to make full use of the mobile terminal, should it be QQ or letter?
As for Pony's "All in", at first glance it sounded like a confluence of two horses. When Fang Zhuo saw the news, he thought it was a slogan for Pony, but he ruled out this possibility after thinking about it.
On this evening, Penguin’s institutional shareholder, Shenxin Kechuang, once again issued a shareholding reduction announcement. It will reduce its shareholding by 1% in the next three months through a centralized bidding transaction. It has been less than a month since the end of the insider trading investigation.
Yixin was disclosed in the morning, Penguin’s stock price plummeted in the afternoon, and Shenxin Kechuang’s shareholding reduction in the evening...
But Shen Xin's actions have even made some people not surprised - within five steps of Mr. Fang, there must be a well-known investor from China.
Within a day, the familiar competitive situation of the two giants was revived again, and it is almost certain that Penguin's stock price will hardly rebound on the second day of resumption of trading.
On the night of March 3st, Internet public opinion was very lively. When Fang Zhuo arrived at Hang Lung normally the next morning, he met the reporters who had been waiting for a long time. Character.
Fang Zhuo stopped helplessly.
The Sina reporter took the lead, and other media reporters followed behind tacitly.
"Mr. Fang, how do you evaluate Penguin's corporate restructuring and stock price trend? What are your expectations for Yixin's future development? Can it beat QQ?" The Sina reporter asked a few questions in one sentence.
"This..." Fang Zhuo looked at the microphone in front of him and answered, "I am very optimistic about the development of Yixin. I believe it can continue to move forward under the leadership of Mr. Zhang. Anyway, let's work hard."
"Mr. Fang, what do you think of the 'All in Mobile' proposed by Mr. Ma?" Sina reporter asked again.
"Very good, very bold." Fang Zhuo joked, "Penguin is all in mobile, we will be all in computer soon."
All the reporters cheered up, and some people couldn't help thinking about it. With Yi Xin launching an offensive, is Mr. Fang going to go against the trend and kill geese?
A reporter from Sina quickly asked: "Mr. Fang, Mr. Fang, does Yike have any plans for PC communication?"
Fang Zhuo shook his head and said with a smile: "I'm just kidding. Pony's statement is fine. The company always has to come up with different strategies according to the different developments of the times. He is good at all. We, Yike, also have experience in competition in the industry recently, and plan to do the same. On the slogan, what do you think of 'Technology for the better'?"
The Sina reporter felt that the boss was acting strangely. What kind of competition in the industry? Did it allude to the 3Q war? Yike's "maintaining progress" all the time was especially suitable for the occasion, and everyone appreciated it. How could it be changed suddenly.
"Okay, okay, let's do it, there are more people." Fang Zhuo noticed that the onlookers gradually attracted, and ended the interview with the Sina reporter and the random interviews of other reporters.
The reporters are contented and happy, and Mr. Fang's positive response is very good.
Accompanied by timely reports from online media such as Sina, Penguin began to fall again on the second day after the resumption of trading. It seems that the market sentiment still needs to digest the fact that there is a real heavyweight opponent in the field of mobile communications, and it needs to re-establish the future of Penguin. confidence.
At noon, someone suddenly discovered that Yike's official website had updated its company purpose, changing from four characters to eight characters.
——Keep making progress and keep improving technology.
No, Mr. Fang, are you kidding me?Really added it?Or is the official website also joking?
This... isn't this imprinting the penguin's imprint?
Yike wants technology to improve. Does that imply that some people are not technology-oriented?
When such speculations appeared on Weibo, Wang Xing, the vanguard, gave his own answer: Who are you talking about, Penguin.
Fang Zhuo is not really targeting Penguin. He just thinks that Yike, which has become a giant, really needs to be conscious of playing a bigger role in the era of mobile Internet. Whether it is a corporate strategy or a corporate culture, he thinks that "technological improvement" is appropriate. .
Soon, Wang Xing received a call from the boss's secretary Liu Zonghong, and received a tactful reminder not to pay too much attention to Mr. Fang's expression.
Being misunderstood is indeed the fate of the expresser, but it really doesn't need to be fueled by one's own people.
Wang Xing repeatedly promised on the phone that he would pay attention to his wording, but after hanging up the phone, he felt a little resentful, he did everything, and was afraid that others would say it.
That Yixin, that YMS, that Wang Fengyi, that meeting in Beijing, that public ridicule, were all my doing?
However, he thought about it again, the head of the sect must cherish the feathers, no matter what the industry thinks, there is also the public image, after all, Mr. Fang is ________.
Thanks to the leader of "Let go of that female monkey", heck, I owe a lot of rewards, but I can definitely add them!
I originally wrote this chapter yesterday, but my throat hurts, and I feel drowsy today.
(End of this chapter)