RBCT Chapter 1109 Cooperation Model (4K)
Chapter 1109 Cooperation Model (4K)
Chapter 1109 Cooperation Model (4K)
The group buying market is surging, with more than 300 projects popping up in half a year, which is bound to grow wildly, and there is bound to be a wave of sudden deaths.
The numbers and sketches analyzed by Yike's senior executives are not too detailed. Fang Zhuo also thinks that it is better to be rough at this stage, so as to facilitate timely adjustments based on the actual situation.
However, after this meeting, Lei Jun did not have the slightest resistance, at least there was no resistance on the surface, so the framework can be further implemented.
Now that people have been sent to help, Fang Zhuo's intention at a higher level is to be led by Qi He from YMS, together with Liu Qiangdong, President of Yike Huaxia, and Li Songqing, Vice President of Supply Chain, these three people will have strategic cooperation with Lei Jun at any time. Communication, the latter can also connect with Yike's resources in a timely manner.
Qi He is in charge of YMS. He has already dealt with many cooperative projects, and has a relatively peaceful personality. He is suitable as a representative of a giant to directly connect with cooperative companies.
On this point, Liu Qiangdong is easy to lose his toughness, while Li Songqing's business and resources are a little far away, and he can only provide assistance from the side.
Fang Zhuo had this thought in his mind, and planned to let Qi He talk about it after Lei Jun digested the content of today's meeting.
However, after the meeting ended, everyone else left, but Qi He followed to the president's office, expressing that he had something to say.
"Mr. Fang, the group buying market has so much potential, why not replace it with rice balls?"
Qi Hehuai asked tentatively with the mood of verifying some ideas.
Fang Zhuo was amused, this is what Qi He said when he entered the office...
He smiled and said, "I didn't see you mention it in the small meeting before."
"Competition on the track is fierce, and the development of Mituan has reached a trough, which is related to the promotion of our electronic payment." Qi He expressed his thoughts.
"The domestic market is developing rapidly, and we can meet more and more opportunities. After that, whenever we see an opportunity to make money, do we have to do it ourselves?" Fang Zhuo asked.
Qi He pondered, sure enough, Mr. Fang deliberately took Mi Tuan as a model for Yi Ke and his partners.
"Science and technology are the primary productive forces, and Yike needs to prepare talents and reserve technology around our core business." Fang Zhuo, regardless of whether Qi He really thinks so, first expresses his meaning clearly.
For Yike, who has become a giant, there will be more and more opportunities to make money in the market, and even opportunities can be forcibly created if they are not opportunities.
But this is too complicated for Yike.
And, Fang Zhuo also considers that Yike mobile phone may encounter off-site factors in the future. Based on this expectation, Yike, which needs to maintain relative influence and healthy cash flow, is most suitable to become a win-win platform.
A lot of research and development of Yike itself burns money, whether it is the Zhurong series, the baseband research and development that it has recently cooperated with Apple and Samsung, or many technologies acquired from the financial crisis in 08, all of which require long-term capital investment.
Therefore, for projects like group buying, which are also extremely costly, Yike can invest part of the funds and resources and leverage the funds in the capital market to complete its promotion.
Fang Zhuo talked about his own ideas, hoping to make Yike's core richer and stronger, instead of spreading resources to branches.
As Qi He listened, he felt his inner excitement rising.
For him, he hopes that the company will do things in the YMS mode. If he really ends up doing group buying in person, he probably won't be in charge of the group buying stall.
In addition to such considerations related to his own influence, from the perspective of the company, Qi He's aesthetics are actually consistent with Mr. Fang. Yike doesn't have to end himself in every outlet of the Internet. Supporting agents is more conducive to Yike becoming a company. Enduring high-tech company.
"Then send Geng Deheng and the others this time..." Qi He said after deliberating, "Do you take the initiative or do things more actively?"
He said it in a more euphemistic way. The five people called out by Mr. Fang are all excellent in Yike. They can both work and manage things.
As for whether Mr. Fang has the meaning of being superficial...
"Mr. Lei is actually a very good partner. He is willing to share benefits, which is very rare." Fang Zhuo paused, "If the person who controls the group buying is replaced by Qingzi, then we will be suspicious of each other .”
Not only personal character and style, but also because shared interests are more likely to succeed.
Fang Zhuo looked at Qi He, and continued: "We don't need to test human nature. Even if we can stand the test, we can't help ourselves when walking in rivers and lakes, so..."
For a moment, Qi He felt that Fang was always telling himself that he was in the arena and couldn't help himself.
"So, the contact standard for creating a cooperation model this time is also a test for you." Fang Zhuo took a sip of tea and finished speaking, "Having said that, the group buying market is really important, and the work here is up to you. Jun and Liu Qiangdong must pay attention to art in their internal and external communication."
Qi He nodded slowly, and suddenly asked again: "Then Gothe..."
Fang Zhuo frowned, and after a moment of thought, he said, "It's very difficult for Gao De to make money."
Qi He fully understands, it's different, it's different.
Those who are not easy to make money and fit the company system can do it themselves to deepen the moat.
Those who are easy to make money but do not fit well with the company system should find an agent to increase their influence.
……
Lei Jun finished Yi Ke's meeting and sat in the car on the way back without speaking, but his expression was very calm.
Zhuo Wanming, the vice president who came over this time, did not attend the meeting, but he also listened to Mr. Lei's analysis before coming, and knew that Mituan had the opportunity to receive Ali's support.
Looking at Boss Lei's reaction now, he was a little uncertain about the situation.
Therefore, Zhuo Wanming still insisted on his own judgment, and when he reached a traffic light intersection, he brought up the old story again: "Mr. Lei, I still think that getting Ali's support can more effectively support the development of our Mituan."
Taobao’s Juhuasuan is online, and the effect is very good. At present, it has not done offline group projects. If Mituan becomes Taobao’s offline interface, it will be a huge boost.
"No, reject Ali, and continue to increase cooperation with Yike." Lei Jun heard the vice president say this, came back to his senses, and said firmly, "There is no need to think about this matter, the most urgent thing is to get the support of Yike Get our business out there."
Zhuo Wanming was surprised, he didn't expect Mr. Lei's attitude to be so firm all of a sudden.
"We have to follow the trend." Lei Jun said slowly, "But there is not only one trend in the world, no matter Ali, Baidu, Penguin, these giants are the trend for entrepreneurial projects like ours, we should not try to please both sides, Stop thinking about walking a tightrope."
There are discussions about Ali's intentions within Mituan, and it's hard not to be tempted.
"You can't be too greedy in life and things. No matter whether Yi Ke is the best choice or not, just go with it after you have chosen it." Lei Jun said so, and then added with a smile, "Of course, I think Yi Ke is the best choice. choose."
"Although Penguin has invested in Li Guoqing's Dangtuan.com, it also has QQ group buying. Baidu's payment is a weak point. Ali now has Taobao Juhuasuan. It will be difficult not to do offline in the future."
"On the other hand, Yike has rejected many group buying projects before, has never launched similar businesses, and has tolerated the access to Alipay. This time we encountered a crisis, it did not stand by and help quickly. "
Lei Jun pondered: "Although Mr. Fang's reputation is sometimes misunderstood, judging from our contact with Yi Ke, this is our best choice."
Rumors of the rivers and lakes are rumors of the rivers and lakes, and their contacts are always real.
Zhuo Wanming understood Mr. Lei's meaning, and he also knew that one should not be too greedy, but... Taobao's resources are really attractive.
Lei Jun noticed the unwillingness on Vice President Zhuo's face, and shook his head: "Don't underestimate Yike's sincerity for cooperation, but we also can't overestimate the fragile inclusiveness of giants."
He finally said: "This matter is settled, completely reject Ali, don't be ambiguous and tempting, it's unnecessary, don't test human nature, and don't give Mr. Fang a chance to get mad."
Lei Jun sat in the car, returning to deep thought.
Attending the meeting this time, he felt that Yike's high-level executives were of a very high level. In the past six months of group buying, each project had various monsters and ghosts' tactics and strategies.
Today, after clarifying the size, finance, and city, the whole perspective is much clearer.
Mr. Lei felt that it is necessary to follow the trend as well as the direction.
……
On March 3, after the Pengcheng and Yangcheng teams collapsed, Mituan’s Lin’an market also encountered difficulties.
Because of the situation in the two big cities that the middle-level people are leading people and resources to run away, Lin'an has promised salary increases and stock options, but... still did not retain people.
It is said that in order to attack the key city of Lin'an, Mituan, Dangtuan.com directly offered a price of three times the salary, which made everyone who was still hesitating make a decision.
Can Mituan increase salary by 3 times?Option, I don’t know that it will be cashed in the Year of the Monkey.
Moreover, there are penguins behind Dangtuan.com, and the prospect of listing in the future is also very good.
Cai Qingjiang, manager of Mituan’s Lin’an city, submitted his resignation late at night, and started working on Dangtuan.com’s access to merchants on the 12th.
In view of this situation, Geng Deheng, one of Yike's five heroes, immediately drove people to Lin'an, leaving the two heroes, Fu Xu and Ling Jisheng, to continue to verify Mituan's city data and play ideas at the headquarters.
However, because Lin'an is very close to Shencheng, Lei Jun also came with him this trip.
He is still very heartbroken about the city manager Cai Qingjiang running away.
Cai Qingjiang was recruited by Lei Jun himself into the company last year, and he left a guarantee yesterday, but he left overnight like this.
"Mr. Geng, now that Lin'an is here, how are you going to fight back against the competition from Dangtuan? Merchants don't really have any loyalty, and we can't do exclusives right now." Seeing that Lin'an is approaching, Mr. Lei is both worried and also intends to test for advice.
"What can we do? Do it honestly. Someone like Cai Qingjiang can't sign a non-compete agreement. Well, the competition between companies is easy to slip into maliciousness." Geng Deheng said so.
Lei Jun nodded: "Yes."
"Let's compare the data of the merchants first. I am familiar with Lin'an, and I used to do business here and push it." Geng Deheng continued, "Mr. Lei, don't worry, our people are very familiar with the nature of this kind of work. Familiar."
He saw the solemn expression on Mr. Lei's face, and gave him such comfort.
Lei Jun inhaled slightly. From Jinshan to investment and then to group buying, the leap in the three fields is actually quite big. He feels that he has learned and grown through setbacks along the way.
At two o'clock in the afternoon, commercial vehicles and buses arrived in Lin'an, and the team that had already been neatly marked on the road got off the bus when they arrived at the location.
In fact, Dangtuan.com’s methods of digging merchants are very conventional. First, the city manager Cai Qingjiang already has a familiar relationship with local merchants. Second, Dangtuan.com insists on burning money and increases the subsidy amount for merchants.
Geng Deheng not only directed the team to consolidate the merchants on the spot, but he also took people down the street with his bags on his back to understand the situation, made decisions on the spot, and then increased the subsidy figure.
There is no way to burn money. The most practical thing is that you can’t ask others to give up more money. That’s unrealistic.
However, when the subsidies on both sides are the same, many merchants are more hesitant to jump back, and only say that they are willing to consider it.
So busy from 2:6 p.m. to [-]:[-] p.m., Geng Deheng weighed the situation on the ground and said decisively: "Let's go, Mr. Lei, the job of the city manager before you is very solid, and you have to tie the bell to untie the bell."
Lei Jun has been busy along the way, and he has also seen the situation clearly. Cai Qingjiang is a native of Lin'an, and his previous work was indeed in accordance with the requirements of Mituan.
"Then how do we talk to him, Mr. Geng, do you think he can come back? What kind of strategy should we adopt?" Lei Jun thought, "Dangtuan's salary can't poach people for a long time. Key cities, should we follow? If so, what will other people in the company think?"
Geng Deheng did not answer.
Lei Jun was a little entangled. This was indeed an internal consideration of Mituan.
The business vehicle soon arrived at Dangtuan.com's office in Lin'an, and the city manager Cai Qingjiang happened to be summarizing the results of today's local push team.
Lei Jun was still struggling with how to face Cai Qingjiang, Geng Deheng got out of the car, opened the door and shouted: "Which one is Cai Qingjiang?!"
The employees of Dangtuan subconsciously looked at Cai Qingjiang.
Geng Deheng positioned himself precisely, and roared: "You are that Cai Qingjiang who eats inside and outside?!"
He was tall and burly, followed by the Yike team of a similar size that he had selected this trip, and rushed into the Lin'an office of dangtuan.com aggressively.
Cai Qingjiang was still in a daze, Geng Deheng had already grabbed his collar, and Yike employees controlled the order of the scene, separating the Dangtuan.com employees who wanted to step forward but hesitated in sections.
Lei Jun watched Geng Deheng take out the loudspeaker from his bag—that is, only now did he know what was in that bag, and then he began to count the crimes one by one, including eating inside and outside, business ethics, vicious competition...
Cai Qingjiang came to his senses and struggled unwillingly, but his voice was drowned out by the electric horn.
While scolding, Geng Deheng directed his employees to smash the front signboard of Dangtuan.com.
But this finally drew resistance from the employees of Dangtuan.com, and the scene quickly became chaotic.
There were alarms and scolding at the scene, and it was obvious that Yike's tall and powerful team had the upper hand among the pushing and shoving, so the Dangtuan.com brand was removed.
"If you are a merchant of ours, we will come to patronize it for a while. The surname is Cai, you have to take a look at it again!"
After hearing the siren, Geng Deheng took the horn and yelled one last sentence, then put it in his backpack, ready to make mud.
"Boss Lei, I'm going to have dinner with you. You don't have to wait for us to have dinner tonight." Geng Deheng returned to his gentleness and said calmly, "I have already told the company that this kind of dispute between companies is not a big problem."
"You, this, that..." Lei Jun kept hesitating whether to enter the arena by the side, but he couldn't keep his figure down. He just felt that this way of dealing with it was completely out of his choice.
"It's okay, Mr. Lei, isn't competition a treat for dinner?" Geng Deheng said seriously.
Lei Jun said "hmm" twice, this... this is really not very elegant!
"There is also him, he is the chief envoy!" Cai Qingjiang, the city manager, saw a familiar face at this moment, and pointed loudly at Lei Jun with a blank expression.
Sensing the eyes of the surrounding and administrative staff, Lei Jun opened his mouth, but made no sound, no, no...
"Don't worry, it's a small matter, Mr. Lei, don't be afraid." Geng Deheng comforted, "We know each other very well in Lin'an."
Lei Jun took a breath, this is another unexpected challenge in his career...
(End of this chapter)