RBCT Chapter 1116 Values
Chapter 1116 Values
Chapter 1116 Values
Fang Zhuo commented on the situation of Ali's mobile terminal. Apart from Wei Zhe's mood swings, the faces of all the senior executives also changed.
Everyone remembered the appeal from Peng Lei at the meeting not long ago.
Or shout.
- We have nothing on mobile.
Don’t mention Baidu, which is lying down to make money... It’s okay to mention it, its advantage in search engines is too great, the challengers seem to have a long way to go, and the other two giants, Yike and Penguin, one shouts ALL The slogan of IN Mobile is simply to sell mobile phones.
The two companies have been fighting each other since last year. Although Yike successfully launched Yixin, a chat software, Penguin's multiple businesses have also been launched on the mobile terminal in an orderly manner.
What about Ali?
That's why Peng Lei shouted out that warning with a sense of crisis.
Now, this warning has been corroborated by the head of Yike.
Ali President Wei Zhe noticed the morale problem, stepped forward, and said with a smile: "It's not too late to start now. It takes a process to switch from the PC end to the mobile end. Some companies move fast, and some companies move steadily. We are also cautious. Watch how it goes to the end."
Fang Zhuo nodded slightly, and said with emotion: "Well, the company is like this. Everyone finds problems and solves them. This time I came to Lin'an, I also wanted to take a look around and confirm it. Unfortunately, President Ma is not here today."
"Mr. Ma is already on his way back, Mr. Fang, you can stay in Lin'an for two more days." Wei Zhe said.
"That's good, Ma is always a person who can chat." Fang Zhuo was very pleased, "How are you Ali, with Mr. Ma at the front and Mr. Wei at the back. What I said just now about the size and scale is not a lie. From 1 to 10 is one level, and from 10 to 100 is another level, the company must be smoothed out first, and then it can be fast and stable.”
Wei Zhe was a little unclear about the purpose of Mr. Fang's trip, and it seemed that it was a temporary intention, and there seemed to be something else.
But he is self-centered, as long as he can achieve the purpose of the borrower's total use.
Wei Zhe did not follow Mr. Fang's sentiments to talk about corporate governance, but brought the topic back to group buying.
In his opinion, one side is the merchant and the other side is the user. This relatively lightweight business model is perfect for Ali. Just like Taobao, it is also a platform, not an asset-heavy e-buy.
Ali has such genes, such manpower, and funds that can be invested heavily.
Coupled with the wave of mobile terminals in the future, if the group buying market can really be accepted by more and more people, then using group buying will only be a mobile phone that can be picked up at hand.
And back to the essence, why don't you accept the group buying that can get discounts?
Wei Zhe couldn't find a reason. Although the current group buying market seems chaotic, it is bound to gradually become standardized as it develops, and eventually there will be a set of effective standards for regulating merchants, users and platforms.
Regarding such development and analysis, he has held several discussions within Ali, but the results were not satisfactory.
Fang Zhuo was very frank in the face of President Wei Zhewei’s problem. The market is there, everyone can see it, and it can’t be hidden. However, whether to do it and how to do it is a decision based on each company’s different situations. .
For Yike, just don't do it, just invest.
As for Ali, I am not your boss, you can figure it out.
At noon, the host and guest enter the banquet.
Fang Zhuo looked at the crowded Ali talents, and said sincerely: "I remember the last time I had dinner with Mr. Ma in Shanghai and several arhats. With Mr. Wei, this trip is really worthwhile, come, let's chat all morning, and make a surprise inspection."
Wei Zhe and the others trembled in their hearts, and their first reaction was that Mr. Fang had to come up with an exam question, or his views on commercial projects, or the direction of business decision-making.
Fang Zhuo took out his mobile phone and said with a smile: "Is there anyone here who hasn't downloaded Yixin? Download it quickly. I came to Ali this time not only to study, but also to promote our software. We, Yike, also make software. La."
Wei Zhe: "..."
Some of the executives here have already done so, some of them picked up their mobile phones when they heard Mr. Fang's words, and some were indifferent. You Mr. Fang are not our boss, so you can check them one by one?
"Come on, let's check, let's start with Mr. Wei." Fang Zhuo said with a smile, "Add a friend, and you can also give us comments on our software. The circle of friends is very useful."
Since you are adding friends, download and try it.
Another group of executives took out their mobile phones.
Fang Zhuo looked at everyone's scan codes and said with a smile, "Oh yes, don't add me as friends if you have signed a non-compete agreement."
Everyone was stunned, Mr. Fang personally added friends to poach people?
"Just kidding." Fang Zhuo said hesitantly, "You can also join those who have signed a competitive business, and you can also add it. If you are interested, I can discuss it with Mr. Ma."
Seeing his colleagues laughing at the success, Wei Zhe couldn't help but said, "Mr. Fang, I think you're here to have fun with us."
"You may not believe it. I was also discussing the prospect of the group buying market in Shanghai recently, and I also discussed Ali's team, so I came here to see what kind of core it is and how powerful it is." Fang Zhuo He said truthfully, "I didn't make an appointment with Mr. Ma in advance. If he were here, I would also listen to him talk about the Six Meridians Excalibur."
"Six Meridians Sword" is the name of Ali's values, which are "customer first, teamwork, embrace change, integrity, passion, and dedication", and it was formally formed on the fifth anniversary in 04.
When Wei Zhe heard this, he really didn't believe it. He just smiled and said, "Mr. Fang, if you say something else, then I'll be modest. If you say our team, then I have to ask, what do you think?"
Fang Zhuo glanced at the senior management team at the dinner table, nodded and said, "I heard that Ali's Operation Storm has gained a lot, so let's chat while eating."
"Operation Hurricane" is Ali's "winter aid plan" for small and medium-sized enterprises proposed by Ali during the financial crisis in 08. It lowers the membership fee for the supply chain, upgrades Chengxintong's coverage of the domestic trade market, and leverages the rapid expansion of domestic demand to deal with the economic crisis. .
It works very well. Before the action, the number of customers of China Supply was more than 2, but after that, the number of customers surged to 12. The number of employees of the China Supply Department also increased from more than 3000 to the current 5000.
However, also because of the extreme pursuit of performance, fraudulent suppliers appeared in Operation Hurricane. It is said that more than 2000 "Chinese suppliers" customers were suspected of fraud and the platform suffered complaints from foreign customers.
It was also the way of investigating this incident that caused Wei Zhe to take the blame and resign.
Wei Zhe blacklisted the suspected fraudulent clients of the China Supply Chain Supply Co., but did not carry out a larger-scale disposal. In the end, he left sadly after making waves both internally and externally, and also affected the core management of the China Supply Chain Department.
This was Ali's "blacklist incident", and it was also often mentioned by the media later that "Ma Dian beheaded Wei Zhe with tears".
Fang Zhuo knew about this, but he was a little unclear whether it was an internal struggle or an unexpected situation that caused this ending.
From his point of view, he tends to be the latter.
However, sitting next to Wei Zhe at this moment, Fang Zhuo suddenly sublimated. Is this incident accidental or inevitable accident?
Necessity always makes its way through chance.
Wei Zhe, who did not join Alibaba, had achieved great results in B&Q. At that time, he was good at promoting chain expansion with replication as the core. Therefore, he also expanded the 2 B11B manager-level areas to 23 in "Operation Storm". Excellent completion of the group's tasks.
However, the rapid growth of sales performance is prone to problems, and the choice he makes, who is not a traditional Ali, will inevitably conform to his identity as a professional manager.
Ali's values are customer first and integrity. While the employees and performance of China Supply are soaring, it may be difficult not to be sales-oriented.
Fang Zhuo thought about this, and what he heard in his ears confirmed it.
"There is a PK culture in our team. I don't know if Mr. Fang knows about it?" Liu Zicheng, a champion of the Chinese government, introduced his experience. "I was a regional manager in Ningbo. At that time, Ningbo's best score did not exceed 2000 million, but I just gritted my teeth and set a goal of 3000 million."
Wei Zhe estimated that Mr. Fang probably didn't know the difficulty, and explained next to him: "The Ningbo team estimated based on the highest performance point in each person's history at that time, and the total could not exceed 2500 million. The 3000 million set by Mr. Liu at that time was almost It was an impossible task, but he not only did it, but he exceeded it by 3200 million, which is amazing."
Fang Zhuo looked at Liu Zicheng and asked curiously, "How did Mr. Liu do it?"
"What does Mr. Fang think?" Liu Zicheng asked rhetorically without being stage frightened.
Based on his own experience, Fang Zhuo thought for a while, and said: "Fight blood, split goals, set plans, refine customer types, monthly goals and weekly goals, and assign performance indicators to individuals."
Liu Zicheng was slightly taken aback, the content was pretty much the same, but it was the most difficult thing to do.
But on this occasion, it is impossible to describe the "difficulty of doing it" in detail.
He swallowed the original draft and changed it to a concise answer: "It's faith, Mr. Fang, it's faith."
Liu Zicheng said firmly: "Keep faith, go beyond the limit, and explode potential. Mr. Ma's words are the motto of our team. Attitude is more important than ability. The attitude of the past determines the ability of the present, and the attitude of the present determines the ability of the future."
Fang Zhuo let out a "hmm", this is different from what he imagined, he thought it was a practical operation.
He asked, "Did Mr. Liu encounter any flaws in the process?"
"No, everyone is perfect, so the team formed with faith has successfully completed the goal that was considered impossible." Liu Zicheng said decisively.
Fang Zhuo nodded, and would never tell himself.
He carefully looked at Liu Zicheng's expression, and noticed the slight nods and approvals of others. The Chinese Congregation Department is an iron army, and it is the place where Ali's values are the most steadfast...
Fang Zhuo changed from the role of the head of Yike to the head of Ali, and the logical chain in his heart suddenly went through.
Ali has come to the present, and values are the greatest common divisor that everyone recognizes. It is not just a slogan or statement, but a spiritual principle that many people and teams adhere to.
If there is even a problem with Ali Tiejun, it can be seen in other places.
Based on this kind of thinking, the fraudulent suppliers of the B2B business are simply dealt with by the professional manager Fan, which is considered to have further shaken the operation of corporate values.
At least, that's how it looks when you look down from the highest point.
Sitting next to Wei Zhe, Fang Zhuo looked down on the high and looked down on the low. What he saw was the contradiction between values and conventional business operations, and it was the ending that someone had to be responsible for it.
Ali is by no means operating according to the development rules of conventional enterprises. The kneading of values and employees is the core of this enterprise's advancement in the times.
Wei Zhe, a professional manager, couldn't hold this core, so he reached a certain position by accident after completing a certain mission.
(End of this chapter)