RBCT Chapter 1156: It's up to the call (4K)
Chapter 1156: It's up to the call (4K)
Chapter 1156: It's up to the call (4K)
The proposal from Yixin was soon presented in front of Fang Zhuo.
Because of the premonition that Penguin, the overlord of communication, is likely to make big news in this year's CNR bidding, Yixin is inclined to plan B, and after getting the support of the boss, everyone's enthusiasm is even higher.
Using the Internet to broadcast the Spring Festival Gala sounds fresh, but it is not a pioneering work.
As for the Spring Festival Gala of the Year of the Tiger where Yixin’s red envelopes shine, it is actually broadcast live simultaneously on the Internet, and the channels include mainstream players such as PPS, PPTV, and QQlive.
Like PPS, the data released by it is that the number of users who watched it exceeded 1800 million that night, and the cumulative number of users who watched it exceeded 8000 million.
Earlier, PPS also broadcasted the New Year's Eve and National Day in 09, the Beijing Olympics in 08, the launch of "Shenzhen VI" in 05, and it also has a lot of overseas users.
It was precisely because Zhang Xiaolong witnessed the webcast of the 2010 Spring Festival Gala that they further considered directly using the Internet to neutralize the Penguin's offensive.
However, the specific effect of the live webcast is still a problem, but we can think of ways to weaken the timeliness and enhance the interaction before and after, for example, edit and disseminate exciting program clips, and extend the event time until New Year’s Eve.
Zhang Xiaolong's intuition is that there may be problems that need to be solved, but in the face of Penguin's letter, it must be better to do it than to do nothing.
On August 8, a few days after Yixin’s proposal was submitted but there was no news, Zhang Xiaolong was called to Yike for a meeting, and the theme was to discuss the Internet party that inspired him.
It's just that Zhang Xiaolong is a little strange why there are executives from Yike Investment participating today.
"Mr. Zhang, I have spent the past two days thinking about what you mentioned, and it can be done." Fang Zhuo still affirmed the feasibility of this matter, "Even if Yixin also won the bid for the Spring Festival Gala this year, we can still do it first." Preparations, wait until November to decide whether it will be a big event or a small event.”
Zhang Xiaolong nodded, everyone thought so too.
"Sponsorship from local stations can be cast, and three of them can be selected to still interact with red envelopes and collection of blessings." Fang Zhuo said slowly, "In addition, this year's CCTV Spring Festival Gala will be broadcast live for the first time, and I asked someone to investigate the situation. There are still problems with the clarity and smoothness of the quality.”
"With that in mind, what do you think we'll find a local station and combine the show into one? Or, a dual-platform format."
"For example, it's easier for me to work in Anhui Province. We took over the organization of the party in Anhui Province. We can watch the party through the local TV station or the Internet. If you encounter freezes, you can switch to TV. Just look."
Fang Zhuo said so.
It is still the channel of the party through the Internet, but the dominance inside has changed.
In other words, it is the Internet evening show that turns local TV stations into viewing channels.
Combining two into one/dual platform, you can understand it in any way.
Zhang Xiaolong was a little surprised, this handwriting was a bit beyond his expectation.
He opened his mouth to chat about the company's thinking, mainly aimed at the issue of whether the live broadcast is smooth or not, but the company considers it from the level of activities, and Fang always considers... from the foundation.
And, Zhang Xiaolong also talked about the organization and technical issues of this kind of party.
For a large-scale party, it’s not just about finding someone casually. The live broadcast of the network platform also requires related technologies. Yike has its own music software and video platform. The former has always maintained its influence, but the latter is just following the trend of the Internet without investing resources. do it.
If you want to do this this year, you may need to step up time and resources.
"The preparation of the party is indeed a matter that needs attention. We don't involve much in this aspect." Fang Zhuo pondered, and after thinking for a while, he said, "It's better not to let the laymen lead the experts, this matter is for people to think about."
He added: "As for the technical issues of the webcast..."
At this time, Fang Zhuo turned his attention to Tao Xinglei, the investment director.
Tao Xinglei opened the file and said: "Mr. Zhang, we will discuss the possibility of acquiring PPS. It has good users on the current mainstream players and has good live broadcast experience. If it can be successful, the technical aspect will not be a problem."
Zhang Xiaolong once again found that things exceeded his expectations!
Just for this dish of vinegar, right?
"Well, it can be regarded as enriching the ecology of our YMS." Fang Zhuo said with a smile, "The Internet is a treasure, and you can find treasures with your hands. Let Mr. Tao get in touch with PPS first to see if it works."
Zhang Xiaolong nodded, and it had to be done by a giant. Yixin could make this thing?
Tao Xinglei continued to talk about the information about PPS. This is a relatively suitable company in the market at present. It happens that the headquarters is still in Shanghai. One of the three founders is from Shanghai.
The discussion about the party did not continue, it was just a battlefield for the competition between Yixin and Letter... Now the competition with Penguin still needs to be examined in all aspects.
As the meeting was coming to an end, Zhang Xiaolong suddenly expressed emotion about the current market situation: "Penguin is really trying to catch up, but Fetion has nothing to do, as if it is dead."
"Isn't that good? I see that China Telecom also launched an IM software, and it was busy for two days after it was launched, and then there was no sound." Fang Zhuo said with a smile, "You just need to think about defeating Penguin."
Zhang Xiaolong nodded. After thinking for a while, he suddenly wanted to talk about Ali's recent communication business, but seeing that Mr. Fang announced the end of the meeting, he decided to save it for the next meeting.
After leaving the conference room and thinking about Yixin's battle in the second half of the year while walking, Zhang Xiaolong was suddenly overtaken by investment director Tao Xinglei.
"Mr. Zhang, come with me to meet the people from PPS tomorrow." Tao Xinglei extended the invitation with a smile.
Zhang Xiaolong was taken aback: "Tomorrow? So soon?"
"Calculating the time, we need to build a suitable Internet platform before November, and we need to make preliminary preparations for content and organization. In fact, it will take more than two months." Tao Xinglei calculated, "The task is not easy. If the attitude of PPS is not good , the asking price is too high, then hurry up and find another home.”
Zhang Xiaolong thought about it, yes.
He asked, "How likely is Tao that PPS is willing to be acquired?"
"It's not clear, I can only say, try to convince them." Tao Xinglei frowned.
"Okay, tomorrow I will go with Mr. Tao to join in the fun." Zhang Xiaolong agreed.
The next day, Zhang Xiaolong got up early, tidied up his image, got into Director Tao's business car, and went straight to PPS Company.
Yike Investment moved quickly, and the PPS response that had received the news was also very formal.
The three co-founders all showed up. CEO Xu Weifeng is a professional manager of Baodao, product director Zhang Hongyu and technical director Lei Liang worked together on music search software before founding PPS.
The relationship between the core entrepreneurial team is quite stable. After receiving a call from Yike the night before yesterday, they had an intensive discussion. They all flew back to Shencheng yesterday. Today they intend to see what kind of sincerity Yike has.
A group of people met each other for the first time, and PPS was a little surprised by the appearance of Zhang Xiaolong, the president of Yixin, because the business of each other seemed to have nothing to do with each other, but felt that this might represent a certain attitude of Yike.
Yixin has been very popular recently, and it also made Penguin really popular.
After sitting in the meeting room, everyone added Yixin friends to each other, and the atmosphere was very friendly.
After the regular exchange, Tao Xinglei, as the person in charge of the acquisition of Yike, started a formal topic.
He set the tone with one sentence: "Mr. Fang is very optimistic about the development of PPS. He said that he paid attention to PPS at the beginning of this year because of the CCTV Spring Festival Gala live broadcast. He thinks that we have a very good room for cooperation with this field."
The executives of PPS are slightly awe-inspiring, this is from Mr. Fang's optimism, not just the work contact of Yike Company.
Yike Company is of course a giant, and even claims to be the first of the four domestic giants.
However, Mr. Fang + Yi Ke is another complete combat body.
In particular, Lei Liang, the technical director among the three founders, is from Shanghai. He resigned to start his own business after only one year of work after graduating in 1999. After several years of repeated failures, he did not improve until he started PPS in 05.
For Lei Liang, or an entrepreneur like him, it's hard not to pay attention to and admire Mr. Fang.
In the early years, almost all entrepreneurs have watched and studied CCTV's entrepreneurial programs, and Mr. Fang's performance and his subsequent series of successes have always inspired everyone to move forward.
Lei Liang expressed his opinion very excitedly during the meeting yesterday: "If Mr. Fang wants to buy PPS, then I must sell the one in my hand!"
CEO Xu Weifeng finds it difficult to face such a situation. He hasn't come here yet, and he doesn't know how to bid. You are so... Personality worship is terrible!
The attitude of another product director, Zhang Hongyu, was more ambiguous, less impulsive, and insisted on a certain bottom line.
"At the very least, Mr. Fang must personally invite us before we can go to Yike."
Sitting in the meeting room, Xu Weifeng looked at the product director and technical director who were happy when they heard Tao Xinglei's words, and couldn't help but sigh in his heart. This matter...
After communicating with Zhang and Lei last night, he had a brief chat with institutional shareholders, and his attitude was also...not optimistic.
According to Qiming Venture Partners, domestic video sites are burning more and more money. Not only Penguin, but the giant Baidu also established its own video site in the first half of the year.
Besides, if you don't let him in, he might get you.
Even if you don't mess with you, turning around to find someone else is also strengthening your competitors, why bother?
Xu Weifeng communicated with Qiming Venture Capital, and heard the jokes from the other side during the chat. He invested in Shanghai Bund, and paid homage to Hang Lung 23 first.
Today, this is Hang Lung 23 coming to your door.
Now this matter is very difficult to deal with. PPS has gone through three rounds of financing, and institutional shareholders account for a lot of shares, and there are also seats on the board of directors.
Xu Weifeng even wondered if Yike used his influence to communicate with Qiming Venture Capital and the others first.
He listened to the investment director of Yike explain the competition situation in the industry he was familiar with, and listened to the face-to-face talk about a lot of data, and knew that this was prepared, not a temporary idea.
Not good, not good...
"Mr. Xu, Mr. Zhang, Mr. Lei, I came here today very sincerely. Mr. Fang is optimistic. Yike's evaluation is suitable. Our idea is to buy in cash. The management structure of PPS remains unchanged. Mr. Xu is still the CEO. Mr. Zhang The sum total, Mr. Lei is still in charge of products and technology." Tao Xinglei directly gave the price after talking about it, "1.5 million US dollars."
Xu Weifeng thought about his thoughts and the company's situation, resisted the favorable price, and said, "Mr. Tao, we don't intend to sell it completely. We hope to introduce a strong partner. What we hope to get is Yike's resources. .”
He continued: "PPS is about to make a profit this year. In the future, we hope that PPS will be a listed company."
Tao Xinglei said: "Mr. Xu, we have carefully assessed the current market situation. Let's not talk about whether it can be listed. We don't see an opportunity to stop the money-burning competition in the entire market for the time being."
He suddenly remembered the boss's circle of friends, and said again: "There is no inflection point in burning money. Even if PPS is profitable, it will still face great pressure in the future. If you are not willing to be fully acquired, everyone can cooperate, but we need the shares we bought There will be more, then we have to talk to Qiming and the others.”
Tao Xinglei finally said: "However, I believe Mr. Xu, Mr. Zhang, Mr. Lei, you all know that the price we gave is very kind. After all, the valuation of PPS's third round of financing the year before last did not exceed 5000 million."
In 2 years, from 0.5 million to 1.5 million, this is a certain premium added in consideration of the company's development and market conditions.
Tao Xinglei believes that Qiming Venture Capital, which has invested for more than 5 years and has not paid back, will be tempted. Now, Yike hopes to get a complete PPS.
Xu Weifeng did not answer immediately, and exchanged glances with the other two founders, Zhang Hongyu and Lei Liang.
Then, he felt that it would be better not to exchange.
These two seem to want to get the official seal.
Xu Weifeng suddenly couldn't laugh or cry, it's nothing.
He strictly required himself to perform the duties of CEO, and began to explain the advantages of PPS and the successful experience of various projects to Yike's investment director.
Xu Weifeng noticed that the Yike people on the opposite side were listening very seriously. He felt that, at the very least, this group of people did not rely on the status of giants, but still respected people.
Opinions have been exchanged, and the acquisition must not be negotiated like this.
Tao Xinglei was not disappointed. He looked at Zhang Xiaolong who had been listening, and said with a smile, "Boss Zhang, you can also say a few words."
Zhang Xiaolong was caught off guard, he just came to join in the fun...
He was stunned for a few seconds, then stood up and said, "On behalf of Yi Ke, I would like to welcome PPS to join."
Tao Xinglei was caught off guard now, hey, can you represent Yi Ke?Forget it, you are being favored, but we haven't settled yet...
He was astonished while observing the reaction on the other side.
The other party was obviously stunned, but the three founders all got up and shook hands.
Tao Xinglei stood up and followed behind to shake hands.
The meeting between Yike and PPS is over.
Intentionally or unintentionally, this trip didn't take care of the food.
When Zhang Xiaolong got into the car, he suddenly asked a little uneasy: "Is what I said inappropriate?"
"No, it's quite concise and powerful." Tao Xinglei laughed.
Zhang Xiaolong breathed a sigh of relief and asked, "How about this time? Will they sell PPS? I think Mr. Xu's attitude is quite tough."
"It's hard to say, there is a problem now." Tao Xinglei frowned.
Zhang Xiaolong asked, "What's the problem?"
Tao Xinglei said thoughtfully: "Mr. Xu talks too much, Mr. Zhang and Mr. Lei talk too little."
Zhang Xiaolong was a little puzzled, what kind of problem is this?Some people don't like to talk too much, such as myself.
He let out a "huh", trying to figure out Yi Xin's situation in the second half of the year.
Tao Xinglei sat in the car, thought for a moment, opened Yixin, and sent a message to PPS CEO Xu Weifeng: "No matter how Yike and PPS cooperate, I only hope that Mr. Xu will still be the CEO. This is our unchangeable condition. one."
He sent a simple message to the other two, and then pushed Mr. Fang's Yixin business card over.
Tao Xinglei put away his mobile phone and said with a smile: "The management of PPS can contact you a little later, let's see what the founders think first."
Zhang Xiaolong said "hmm" again, Mr. Tao must have his reasons for saying this.
……
Office of the CEO of PPS.
The three of Xu Weifeng were having a heated discussion after the Yike team left.
— $1.5 million!Very good!Ask them to add more and we'll agree!
——Follow with Yi Ke!Let's do it with Mr. Fang!That's pretty cool too!
——Calm down, calm down...
Xu Weifeng only felt tired.
"Hey, Mr. Tao pushed Mr. Fang's business card to me!" Lei Liang took out his phone and suddenly said with a little surprise.
Zhang Hongyu also nodded: "Yes, President Tao also pushed it to me."
Seeing this, Xu Weifeng also took out his mobile phone, but he didn't see the business card, only the words sent by Mr. Tao.
Why did Mr. Tao only push them two?What did you notice?They shouldn't have been allowed to attend the meeting!
Groupies are the most serious problem facing PPS today!
Xu Weifeng thought wildly for a few words, then suddenly looked at the phone screen, insisting that he be the CEO...
This is not easy to do, not easy to do!
Otherwise... if it's not easy to do it, don't do it.
Xu Weifeng replied with a message: Hahaha, Mr. Tao is too polite.
Mr. Tao is too polite, and he only has a little experience in video websites. There are so many great talents in Yike, how can there be no one who can be the CEO?
Of course, if Yi Ke insisted, how could he not do his best?
(End of this chapter)