RBCT Chapter 1174 E-buy goes public (4K)
Chapter 1174 E-buy goes public (4K)
Chapter 1174 E-buy goes public (4K)
As Yike stepped up its publicity efforts, news such as the "Four Heavenly Kings" and "Rock Band" became popular on the Internet, which naturally made Penguin, who won the exclusive cooperation of the Spring Festival Gala, choked on his throat.
Why start all over again?
Why is it getting hot again?
CCTV, you work hard!
Sun Shijian, Penguin’s director in charge of docking with CCTV this time, led a team stationed in the capital. Seeing Yike’s methodical publicity, he was inevitably anxious, so he communicated with the Spring Festival Gala many times.
Among other things, there will be Yike Gala, and there must be Spring Festival Gala, right?
Sun Shijian's repeated communication was fruitless, and there has been a dispute recently.
"Director Xu, our exclusive cooperation is a sky-high price! We must see the effect!"
Director Xu was also very helpless: "The Spring Festival Gala is for the people of the whole country, not just for you, Mr. Sun, we can't tie those singers here either."
It's not that I didn't try hard, it was because people refused, so what should I do?Still doing three visits to thatched cottage?
Sun Shijian said anxiously: "Director Xu, it's not tied, it's for the sake of ratings, it's not for us to watch, but after all, we got a lot of money for this cooperation."
Director Xu was pestered several times by Penguin's people, and he was also a little annoyed. He was even more impatient when he heard that the other party paid for each mouthful, but considering the cooperation between the two parties, he still said: "Mr. Sun, let's have a meeting to study this , come up with a plan for you as soon as possible."
Sun Shijian was not very satisfied with such a reply, and felt that it was more evasive. He continued to talk about the artist lineup and penguin bidding, hoping to get a more enthusiastic response.
This bidding is not at 01:30, and the follow-up electronic red envelopes will continue to burn money.
Especially considering that the strategic hesitation about letters and QQ began to appear within the company, this can be said to be a time when "letter" has done its best in one battle.
Director Xu speeded up his pace silently. Seeing that Mr. Sun, the penguin, was still entangled, he finally burst into anger, and scolded: "The sky-high price, do you know the sky-high price? What is your sky-high price? You have to count half of the sky-high price." On Yi Ke's head!"
Without Yike, can Penguin invest so much money?
Also, Director Xu also knew about the things that the leader had promoted to the major Internet companies before, and Yike probably had a little bit of momentum for this.
10.5 billion, scoring 5.25 million to Yike.
Anyway, this penguin is dawdling, not at all as refreshing as Yi Ke's cooperation!
"I talked about holding a meeting to study, we have to wait for our meeting! Now you have been pestering me several times, can you still carry out normal work!?"
"The Spring Festival Gala is the Spring Festival Gala, but Yike's is not the Spring Festival Gala. It's called the New Year's Eve Gala. We're not in a hurry. Why are you in a hurry!"
Director Xu got angry, dumped Penguin Sun Shijian, and left.
Sun Shijian felt ashamed, and reported the situation to the Pengcheng headquarters in grief and indignation.
What Yike is promoting now is indeed not called "Spring Festival Gala", it is called "New Year's Eve Gala", but the essence is still to hit the Spring Festival Gala on the [-]th night of the New Year!
No, it's to hit the penguin!
Although the Spring Festival Gala has a great reputation, Yi Ke's actions made people panic.
The Pengcheng headquarters also attaches great importance to the current situation. As for the content of the dispute, don't pay too much attention to it.
Only the next day, a higher-level senior vice president flew to the capital.
On the one hand, it is to consider more targeted contact with the preparatory group, and on the other hand, it is also to carry out the investment promotion work of the red envelopes for the Spring Festival Gala.
After comprehensive consideration this time, Penguin plans to pack some new tricks on the red envelopes for the Spring Festival Gala. In addition to its own real cash, it also plans to attract other brands to name the red envelopes on "Letters" in their names.
Anyway, as long as the "letter" is used, it doesn't matter to the user who pays the money.
10.5 billion won the bid, taking into account the 8.8 million cash amount issued by Yixin last year, this year must not be lower than this amount.
Penguin's preliminary plan is to make 2 million of its own, and then find a brand name of 8 million, so that it can complete a marketing costing at least 10 billion when it collects 20 billion.
Needless to say, this red envelope naming method really caught the eyes of many companies. This is a win-win!
I can't pay a sky-high price to cooperate with the Spring Festival Gala, but I can use this to share the influence of the Spring Festival Gala!
As soon as Penguin's investment promotion moves, it also made Zhang Xiaolong of Yixin's eyes shine. It seems that he can find a brother in the Yike department to beg for alms!
As long as Yixin sends red envelopes, it can also carry out the joint naming of multiple brands. This opens up the idea of playing together.
On November 11th, when Penguin's naming and investment promotion was in full swing, they suddenly received a new brand application.
Yixin applied to join Penguin's multi-brand naming joint activity for Yixin.
This directly made the head of Penguin's investment promotion scold his mother.
What the hell, I'm already under a lot of pressure, I'm already anxious, and I still come to play like this!
The mental state of the Yike Department and their leaders seems to be not right at all. Considering this situation, it is recommended to kill them.
……
Fang Zhuo saw the news about Yixin molesting Penguin in the document report afterwards.
He just laughed it off.
During Yixin's one-year battle with Penguin, everyone's mentality seems to have become calmer.
As the overlord of how to communicate, after a long period of competition, the vigilance, embankment, and tension in his heart have all turned into the confidence that "we are the number one on the track" after the actual growth of user scale and active users.
In the past, it was Yixin who challenged Penguin, but now it has become Penguin trying to catch up with Yixin. The two states are not the same.
However, this red envelope is titled...
Fang Zhuo thought about it left and right, and felt that it would be good to just get the money in the Yike department, Yike and Tesco get a big head, and the others join in the fun, which can be regarded as a dry goose sense of participation.
In particular, e-buy's listing on Nasdaq on the 5th of next month is something worth celebrating. You can spend money and do financial transfer payments.
Looking at the itinerary, Su Wei has already led the team to Los Angeles.
Before e-buy executives went to the United States, many domestic investors had already gone to New York.
The listing of Tesco was a grand event that brought tears to the eyes of many institutions in the domestic investment community.
Not to mention medicine, e-buy is also a company that took 2003 years to go public from the second half of 2010 to the end of 7.
7 years...
12 institutions including IDG, Shenxin Techchuang, Capital Today, Zhixin Investment, Jinxin Capital, Tiankai Venture Capital, and several investors such as Shen Nanpeng, Xu Xiaoping, Zhu Xiaohu, etc., have been investing in Tesco.
In the past 7 years, there have been big ones like IDG who acquired global brands in reverse, some smaller ones like Zhixin Investment suffered big losses in the financial crisis, and some increasingly famous ones like Shen Nanpeng invested in many successful projects...
Among them, there are two first investors in Huaxia, and there are more than a dozen well-known investors in Huaxia...
Well, it's finally on the market.
And it is listed as a representative of Huaxia e-commerce brand.
Backed by the huge and not yet fully realized market in the East, this makes Tesco's roadshow very popular.
Like another representative company, Alibaba is listed in Xiangjiang, but that is only its B2B business, and Taobao is not counted, which adds to everyone's enthusiasm.
For this IPO of E-buy, Morgan Stanley is the underwriter, and the issue price is set at US$24. It is expected to issue 8268 million American depositary shares ADSs, and will also grant the underwriters the over-allotment right of up to 1240 million ADSs, that is, the maximum issuance amount is 9508 million share ADS.
Assuming that the underwriters do not exercise the option to purchase additional ADSs, the IPO is expected to raise a total of US$20 billion, with an estimated market value of US$150 billion.
Judging from the market value of Internet companies in November, E-buy will become the fourth highest among domestic Internet companies once it goes public.
Among the four major YBAT giants, Yike is worth US$825 billion, Baidu is US$402 billion, Penguin is US$307 billion, and Ali is US$110 billion. Considering the particularity of Ali's listed business, E-buy can also be called the fifth largest Internet company.
Such a listing estimate made all the investors happy, and it also made the internal employees look forward to it. The external evaluation that most e-buy employees benefited from was that e-buy did not live up to the star of the Gemini headquarters.
In the Gemini headquarters in Shencheng New District, there is a Yike building and a Yigou building. Other businesses are crowded here, and the status is evident.
Of course, there is still a big gap in the market value of e-buy compared with Eke. Even though the local business has rapid growth, Eke is a global operation. Its market value is compared with brands such as Apple and Samsung.
Due to the diversity of their businesses, Apple and Samsung are still much ahead in terms of market capitalization. The former is US$1712 billion and the latter is US$1228 billion, both breaking the threshold of US$1000 billion.
The rise of Yike’s stock price has slowed down this month, because the expected release of tablet products was postponed by the official announcement, which affected the sentiment of the secondary market.
However, Samsung’s tablet that took the lead once again has not received too high acclaim from users, and the Android system’s support for the tablet still needs to be polished.
Fang Zhuo has paid more attention to his own tablet, and thinks it might be better to push it until the beginning of next spring and try to use the latest dual-core architecture to do things, but this still needs internal evaluation and discussion.
Due to the update speed of the wafer foundry process, it is a foregone conclusion to continue to use 45nm technology next year, and the dual-core has greatly improved the performance from the architecture, which is bound to continue to drive the upsurge of smart phone upgrades and market development.
In addition to the postponement of the release date, Fang Zhuo also suddenly made a small suggestion regarding the naming of the tablet. He thinks the name "Galaxy" is quite good. In China, the transliteration of "Gaishi" can be used instead of the free translation of "Galaxy".
This suggestion is unimpeded internally. Whatever name the boss thinks of, he can choose the name. However, the "Unrivaled Tablet" may have to go through a lot of trouble in order to be worthy of this slightly secondary name.
The rest of November flies by quickly.
Seeing December, everyone, including Fang Zhuo, is waiting for Tesco's performance on Nasdaq.
However, Su Wei is in the United States, and a small experiment she left in China still worked.
I don't know when, following Fang Zhuo's appearance on many occasions, Weibo suddenly noticed that the white T-shirt worn by the richest man seemed to be the same as the one on Tesco.
In the second half of the year, e-buy launched a basic T-shirt that only cost 25 yuan. The direction is very clear, and it really made everyone try it out. However, the "personal endorsement" of "the same style as the richest man" still gave it an unexpected spread .
Fang Zhuo was belatedly listening to his secretary Liu Zonghong talking about how Weibo brought traffic to e-buy products, and only then did he realize what style of clothes he was wearing.
He thought about it again, the styles of the wardrobes at home seem to be quite the same recently, no matter whether he started from the east, the west, or the middle, all he got were white T-shirts.
I thought it was convenient for changing and washing, but I didn't expect to have another design.
Fang Zhuo had a little helplessness of "turning the boat in the gutter". After listening to the e-buy online meeting, he complained to Su Wei about it. There is no need...
"I didn't force you to wear it, and there's not only one wardrobe at home. If you insist on taking it from there, can you blame me?" Su Wei is innocent.
"You know my habits..." Fang Zhuo was helpless.
"Mr. Fang, see the big from the small. It's not that I insist you wear T-shirts. It's just a fragmented communication test we conducted with Weibo. Now is the era of shifting from PC to mobile Internet. Look, it's just wearing it a few times. It actually directly detonated the single product on our website, this is the meaning." Su Wei argued plausibly and argued hard.
But she also cared about the body of the richest man outside of official business: "The temperature has cooled down recently, and there are autumn T-shirts in the closet next to you. You can wear them if you want, and the workmanship is also good."
"President Su, you are about to become the president of a listed company worth tens of billions of dollars, so don't care about this T-shirt." Fang Zhuo advised.
"Mr. Fang, a company with a market value of tens of billions of dollars is also supported by a single product. Let alone today, even if it can reach 500 billion or 1000 billion dollars in the future, e-commerce products still need to pay attention to the expansion of the upper and lower limits of users. , This is the key to our competition with Taobao." Su Wei said solemnly.
Fang Zhuo stroked his forehead, which made sense.
Seriously speaking, consumption upgrade is a small trap, and there is indeed a strategic problem in Ali's efforts to do Tmall.
Well, he doesn't want to talk about competitors in a T-shirt right now.
"It's late over there, go to bed early and wait for your time to ring the bell." Fang Zhuo noticed the time.
"Will President Xiong ring the bell this time?" Su Wei suddenly asked a question.
"Ah?" Fang Zhuo was a little confused, "It doesn't matter what you said before, it makes a difference."
"They fought fiercely. Before Yike was listed, Mr. Xiong rang the bell, and this time when Yike went public..." Su Wei laughed, "He was besieged in the past two days. Mr. Wang and the others said they wanted wine Winners and losers are divided on the table, President Xiong agreed."
Wang Fengyi of Shenxin Kechuang has also arrived in New York and will be the bell ringing representative.
Fang Zhuo heard the excitement and joy of the crowd, and said, "Old Xiong has a big heart, and he won't take offense if he knocks or doesn't knock."
"Okay, this is President Fang's remote command." Su Wei teased, "In the end, I will blame you."
Fang Zhuo is used to taking the blame now, and whenever there is a dispute, the opponent will probably start it politely with "what's the matter with the surname Fang".
However, as long as you don't say it in front of yourself, everything is fine.
The old bear is broad-minded, and he is close to Zhu Zhechi, so his heart is naturally not bad.
(End of this chapter)