Reinventing the Millennium.

Chapter 1189 Itinerary (4k)

On the first day of the exhibition in Barcelona, ​​Fang Zhuo mostly communicated with old friends, and focused on the new products of familiar faces such as Samsung, LG, and HTC.

In the evening alone, the Yike team analyzed some of the products at the exhibition.

However, there are too many manufacturers in this exhibition. In addition to their own analysis, they can only borrow the glances of the media, and the media habitually give priority to reporting the trends of big brands.

Manufacturers in the smartphone market, Apple is absent, Yike, Samsung, and Sony are the first series of reports. Yike has taken out the latest dual-core processor, Samsung has all the bells and whistles and is targeting the multi-line market, and Sony has announced that it will launch Android smartphones. With increased investment in ecology, new mobile phones will be mass-produced in the second quarter.

Secondly, HTC, which is active in the mid-to-low-end market, has a number of cooperative products, Motorola launched a new product equipped with Android, LG announced that the mobile phone integrates Dolby technology, Nokia insists on cooperation with Microsoft on the WM system...

Further down, BlackBerry, Dell, Rockchip, Fujitsu and other brands also have new phones or cross-field product attempts, and everyone is very positive about the hot global market.

In addition, operators in various countries such as Vodafone have customized OEM products, and brands such as Meizu and Kesheng in China have brought new products that are trying to go overseas.

However, in addition to OEM for operators, domestic brands currently have no good channels to go overseas. First, Samsung, LG, and HTC have already occupied the entry-level market. Second, mobile phone subsidies for European and American operators have become the mainstream. Carrier subsidies make it hard to compete.

Yike is now cooperating with Kesheng to adopt the new machine of Morningstar "Starlight" chip solution, and it is considering to borrow Yike's channel to try.

Today's Yike brand is still very resounding among operators.

Sometimes, the threshold placed in front of us is difficult and easy to say.

On the second day of the exhibition, Fang Zhuo did not pay attention to the products of Samsung and other competitors. Instead, he looked at relatively novel product ideas, such as Motorola’s new waterproof Bluetooth headset S10-HD, and HP’s adsorption headset Veer. Quite interesting.

By the way, he also accepted interviews with domestic media and took a photo with many domestic brands under the MWC2011 brand. Although other domestic brands have not made any achievements overseas, they are actively trying to expand.

Looking at the entire exhibition, even Facebook has launched OEM mobile phones. The vitality of the global smartphone market is really amazing.

That night, Fang Zhuo and Pan Ben talked about the European market and the exhibition during the day. They smiled and sighed: "It's my first time to see an exhibition here. It's so colorful that I can't see it all. I can't see it all."

This is not the first time for Pan Ben to participate. Although Yi Ke did not agree to the invitation before, he came to MWC himself and replied: "It is very lively, but for us, we only pay attention to the performance of a few companies." Just do it."

Conceptual products may not be finalized, and after they are launched, they may not be able to spark a splash in the market competition. What sparks a splash depends on how big the splash is.

The indispensable topic of the exhibition in the past two days has been the dual-core ZR02 launched by Yike, which has been confirmed to be installed on flagship mobile phones in June, and the "unparalleled" tablet will also be launched at that time.

In comparison, Apple was absent and Samsung followed in the footsteps of Qualcomm. The dual-core processors at the exhibition were either Tegra 2 launched by NVIDIA or the OMAP44xx series launched by TI. Neither of them has a high impact on the mobile phone brands they cooperate with. strength, and Yike is now a first-line brand and has received special attention.

In addition, Qualcomm did not launch a dual-core mass-produced mobile phone, but it announced a quad-core/single-core 2.5GHz processor on the latest Snpadragon platform at a press conference this evening. The process technology is 28nm in cooperation with Taiwan Kee.

The news was widely reported.

From single-core to dual-core to quad-core, although Qualcomm did not launch a cooperative mobile phone this time, it also showed its own technical strength and direction.

News like this is obviously what Yike needs to pay attention to.

"You don't know, excitement is what he wants, and Mr. Fang is afraid that he will be suffocated in China." Yu Hong corrected Pan Ben's thoughts.

After hearing this, Pan Ben looked at the boss's expression, hey, it really is...

He thought for a while and then turned the topic to actual work: "Mr. Fang, we will launch a joint venture with Kesheng in Europe next month. The publicity and resource use in this area..."

"You can figure it out." Fang Zhuo said without hesitation, "If Kesheng's mobile phone can compete with HTC and Samsung, then go for it. If you can't compete, you don't need to force yourself. In the end, everyone still speaks with the product."

Pan Ben nodded. His main concern was the interest entanglement of Kesheng Company. He knew the relationship between the founder Ni Runfeng and his boss, and also knew that Ni Runfeng's son was now working in the domestic supply chain of Yike.

Now that the boss has clearly endorsed it, everything will follow the procedure.

"Oh, yes, wait until the 18th. You and I will go to Bonn to visit the headquarters of Deutsche Telekom. Now that you are out this time, you will spend more time in Europe." Fang Zhuo talked about the subsequent itinerary.

Pan Ben has nothing to do, and Deutsche Telekom is a solid partner of Echo in Europe.

Fang Zhuo continued: "I've been to Bonn, and we'll go to Eindhoven in the Netherlands."

Pan Ben was a little hesitant, what are you going to do in Eindhoven?There is no business cooperation there.

Seeing Pan Ben's doubts, Yu Hong said leisurely, "Are you going to see ASML?"

Seeing the boss nodding his head, Pan Ben immediately understood that this was the equipment manufacturer of Bingxin, and the boss simply let himself be with him.

He asked, "Are you going to place an order?"

"Look." Fang Zhuo sighed unconsciously. There was still one that hadn't been delivered before, "Just take a look."

Pan Ben didn't say much about things he didn't understand.

Fang Zhuo didn’t mean to talk too much about it. His diversion to the Netherlands was a temporary plan. Ice Core purchased equipment from ASML, but the delivery was not the first batch. ASML and Taiwan Kee have a very deep cooperation. The core wants to get it but can't get it.

Even if ASML has tense problems in R&D investment and funding, it is looking for solutions from manufacturers such as Taiji and Samsung.

Among the cooperative manufacturers of ASML, the sequences of Taiji, Samsung, Imec, Intel, Toshiba, and Hynix are all in the front.

Fang Zhuo wanted to solve this problem, at the very least, he could get the goods as soon as possible after paying the money... But there has been no suitable opportunity to solve it, which makes people anxious.

In particular, ASML successfully delivered the first EUV lithography machine NXE:3100 to Samsung last year, which made people even more anxious.

In addition, ASML will continue to deliver to Tai Ji this year. It is said that there are still 4 experimental lithography machines that will be gradually delivered to other manufacturers. There are still no ice cores in them, and the anxiety has basically reached a very high position.

According to the information and news obtained so far, due to the increase in light source power, increase in transmittance and the new design of double worktables (processing two wafers at the same time), NXE:3100 can process wafers under the same process conditions. The output has been pushed up to about 20 times that of the previous Alpha Demo Tool lithography machine.

This kind of improvement is not terrible, and Bing Xin, who has no intention of chasing forward, does not pay attention to it.

For such an EUV lithography machine, ASML offered a price of 4400 million euros. Before Qiu Ciyun was in Europe to discuss the purchase, he agreed to the price without even the slightest hesitation.

However, the delivery is really far away.

Of course, it will take a long time to apply such technology to mass production. After the NXE:3100 is released from ASML, it will take no less than 4 months to assemble, and subsequent reliability testing and mass production standard testing will take even more time.

According to the analysis provided by Qiu Ciyun, even if it is Taiwanese, it will be at least five or six years before this series of experiments, research, and improvements can be truly introduced into mass production, and it may not even be possible to achieve mass production.

However, since Bingxin is committed to catching up, it cannot ignore the huge improvement in this area. The technology accumulation, actual production experience, and application of production technology in the joint research of Taiji and ASML will continue to shine.

At present, there are public information from ASML, news circulating in the industry, and half-guessing inside the ice core, but this will indeed have a long-term impact.

Fang Zhuo had only one feeling about this aspect in his heart, which was annoying.

It’s not that Ice Core doesn’t want to pay. For example, Ice Core has always had a good relationship with Belgian microelectronics IMEC, and has imported process technology from there. However, the EUV lithography machine research and development project led by ASML and IMEC clearly rejected Ice Core. Core addition.

And 3 years ago, Tai Kee had already joined this research and development project to carry out the layout of the next generation lithography production technology.

Fang Zhuo felt that the road is long and the journey is long, and he also wanted to see what was going on this time, but it was more appropriate to chat with Qiu Ciyun and Liang Mengsong, and he only kept it in his heart with Yu Hong and Pan Ben.

There are still two days left in MWC2011. The main friends and businessmen have already watched it, and they have a rough idea of ​​the novel and cross-border gadgets.

In the past two days of 16 and 17, Fang Zhuo and Stringer, Jacob, and Larry formed a gangster group. There were moments facing the media and discussions on technology prospects.

If you don’t discuss it, you don’t know. Once you discuss it...

Jacob is the one who is most familiar with technology and cares most about competition in the industry. At the same time, he has a lot of experience in the ecology of Android, Apple IOS, and Microsoft WM.

After chatting together like this, he felt very disappointed with the level of Sony's "ZTE master" Stringer. How to fight next?

Although Stringer may not be in charge of this specific business, Jacob still had violent arguments in his heart, thinking that Sony's switch to the Android camp may not achieve any good results.

On February 2th, MWC17 closed, and Yike was honored to be selected in two directions.

——The ten most anticipated products of MWC2011.

——The top ten most disappointing products of MWC2011.

With Yike's listing on the list, some information about the head of the company, Fang Zhuo, was interviewed at the exhibition. In general, it is his confidence in the global market and the growth of Yike.

These words have attracted more attention domestically.

On February 2, Yu Hong led the team to New York to continue to be in charge of Yike's work in the US market, while Fang Zhuo flew to Bonn, Germany together with Pan Ben and others.

This is not the first time for Fang Zhuo to come to the headquarters of Deutsche Telekom, but every time he comes, he gets the same enthusiasm as if he were visiting for the first time.

From 2007 to 2011, during the nearly four years, Echo and Deutsche Telekom were regarded as a model of cooperation between mobile phone brands and telecom operators, and both sides got what they wanted.

Yike has become a world-renowned brand, and Deutsche Telekom has increased its market share. Everyone is happy. This is the win-win situation that Fang Zhuo has always pursued.

Fang Zhuo only stayed in Bonn for one day, and the focus was not on the European market, but on the American market. Deutsche Telekom has always been active in global development. In the past, the development of star products with Yike made them trust this kind of growth. Way.

However, although there was only one day, Fang Zhuo talked about the continued cooperation of entry-level models, and informally confirmed the OEM order of Huaxia brand mobile phones with Deutsche Telekom.

An example of this is the OEM cooperation between Vodafone and Huawei.

Fang Zhuo left Bonn, turned around and inspected Ice Core's overseas factories, and then flew to Eindhoven in the Netherlands impatiently.

This trip to Europe from abroad, Pan Ben followed the whole journey.

If he were to describe the mood of the boss, the 4 days of the exhibition were very casual, and the 3 days of Deutsche Telekom and the ice core factory were more cheerful, but after getting on the plane to the Netherlands, he was very dignified.

"Mr. Fang, isn't ASML an experimental machine? I heard that the EUV it is going to do is very difficult, and the industry thinks it is unlikely to succeed." Pan Ben is from IDG. I want to have a general understanding.

"It's difficult." Fang Zhuo's answer was simple, "It will succeed."

When Pan Ben heard such an answer, he was a little confused. What he saw was information from inside the ice core, which should be considered the front line. Well...it can't be that the boss knows more technology than Dr. Qiu and the others.

Soon, he also felt another comparison.

ASML did not refuse the visit of the head of the ice core, and the reception standard was quite high, but it just unconsciously showed hesitation and uncertainty when talking about the EUV lithography machine.

"Mr. Fang, we still hope that NXE will get more improvements before going to the market. The ice core is indeed excellent, but..." Lars, the senior vice president of ASML, faced the experimental cooperation mentioned by Fang Zhuo again. manner.

However, we have desk records.

"The more technology accumulation and cooperation, the better. I heard that Samsung will also be included in the cooperation of the EUV lithography machine project, isn't it?" Fang Zhuo talked about the latest news.

Lars could only reply politely: "This has not been determined yet. In principle, we still need to discuss more. ASML hopes to obtain long-term partners and does not want everyone's efforts to be interrupted by unexpected circumstances."

He looked at the Oriental man in front of him, and said regretfully, "Mr. Fang, you must understand what I mean."

Pan Ben next to him understood the meaning. It was nothing more than geopolitical considerations. China is now only purchasing advanced equipment from SMIC and Bingxin, and I don’t know what will happen in the future.

Fang Zhuo sighed: "Lars, Ice Core has this technology and ability to help ASML."

Lars shrugged: "Yes, I'm sorry about that too."

Fang Zhuo stretched out his right hand: "It's really a pity."