RBCT Chapter 1369 Outbreak (4k)
Chapter 1369 Outbreak (4k)
Chapter 1369 Outbreak (4k)
In 2014, Samsung took the lead in launching the first flagship mobile phone of the Big Three. This year's press conference was personally presented by Samsung Electronics CEO Lee Jae-yong, who spent a lot of time emphasizing the strong cooperation with Qualcomm on chips.
Snapdragon 810!
The world's first mobile phone processor chip manufactured using 20nm process!
Lee Jae-yong emphasized the top-notch level of Snapdragon 810, but blurred the fact that it was manufactured by Taiwanese. However, the media present were all insiders and naturally knew the source.
Taiji is still the same Taiji. Its expanded production capacity at 28nm has won most of the global orders, and this time its 20nm is still steadily changing, widening the gap with the second place.
Related to this is another confirmed news, that all of Apple's A8 chips this year will be manufactured by Taiwan's chip manufacturer.
TAIC has become a powerful supplier behind two of the Big Three. Before this year, Samsung and Apple's chip orders were all placed in Samsung's own wafer fabs.
With such a generous order, the already powerful Taiwan company will surely have a virtuous cycle.
So...what about Yi Ke?
Not only Fang Zhuo was paying attention to Samsung's press conference, but there were also many people at the Samsung press conference who were concerned about him.
This year, even Samsung had to give up its 20nm chip orders. Since Bingxin has not made any moves yet, has YiKe, the leader of the Big Three, really been fatally affected?
Such doubts, supported by Bingxin's gossip and Yi Ke's low-key actions, are becoming more and more likely to be true.
Samsung launched five mobile phones at a press conference. In addition to Trump and Trump Plus, there are three mid-range mobile phones that still use Samsung's Orion chips, but the manufacturing process of its own chips is the second-generation 28nm process.
Samsung originally announced a roadmap and schedule, but now the 20nm production capacity planning has apparently been postponed. I don’t know whether it is more due to R&D or orders.
The press conference will be on September 9th, and the actual online sales time will be two weeks later. Apple’s press conference has also been confirmed to be on October 27th.
Samsung did not provide mobile phone products to the media or institutions this time. However, the chip performance, full-screen level, metal back cover of the PLUS version, wireless charging, camera anti-shake and other features claimed by Lee Jae-yong are still quite attractive.
Fang Zhuo couldn't get Samsung's new product, but he was very curious about the texture of the new metal material that Lee Jae-yong announced this time.
Metal materials are gradually being abandoned because they easily affect mobile phone signals. Samsung’s re-enabling of them this time may be related to its switch to Qualcomm baseband.
The original Intel baseband was not very effective, but now we have the best one, and a metal back cover has also been installed. So one increase and one decrease... is it balanced?
After watching the press conference, Fang Zhuo turned to browse some enthusiastic media reports on the Internet.
"The Snapdragon 810, the most powerful chip product on earth, will definitely help Samsung stir up the high-end market. Especially when Yike seems to be facing difficulties in this regard, the combined impact of Qualcomm Snapdragon + Taiji + Samsung's technology will be even stronger!"
"Yi Ke has not released any news yet, but Apple has confirmed the release schedule. If nothing unexpected happens, the A8 chip, which is the first collaboration between Apple and a Taiwanese company, will appear in front of everyone on October 10."
"The reason why the three major smartphone manufacturers have become the representatives of high-end smartphones is that they have a strong supply chain. Interestingly, these three companies have had close technical cooperation and fierce patent disputes. Even now, Apple has broken its contract with Samsung, but it still purchases some parts from Samsung, just like Yike also supplied CMOS sensors to Samsung and Apple this year."
"Snapdragon 810 ranks first in running points, the most powerful smartphone is coming!"
Because no one can get a mobile phone now, most reports are about the current situation and competition.
When it was almost time to get off work, Schroeder, the already-announced president of YiKe USA, knocked on the door of the boss' office and finally confirmed the start of the important promotion.
"Mr. Fang, our countdown will start on the 15th of next month. The preview will last for a month, and in November, we will also launch offline campaigns in major cities." Schroeder reported.
Fang Zhuo closed the computer page and said "hmm". Yike's press conference was quickly scheduled for November 11, and it would also take two weeks before the products would be available in the first batch of countries and regions.
三星9月27，苹果10月13，易科11月15，这基本就复刻了前年的御三家新品上线状况。
He listened to Schroeder talk for a few more sentences, and blurted out the idea that had been brewing in his mind for a few days: "How about we change the model slightly this time?"
Schroeder looked at his boss questioningly.
"This year marks our eighth year in the mobile phone market, and we just happen to have the most advanced chip, so it should be a bit memorable." Fang Zhuo said thoughtfully, "Let's not call it Mars 8, let's call it Mars 8.8."
Mars 8.8, Mars 8.8 Pro.
Schroeder was stunned. Putting aside the naming convention... Of course, no problem! The boss has the final say. Moreover, this time the Zhurong chip is indeed a cross-generation chip. 8.8 is very close to 9, which also means that it is almost a cross-generation product!
"Okay, Mr. Fang, let's call it Mars 8.8, and we'll use this name on the official website in a few days!" Schroeder thought it was a good idea.
Fang Zhuo nodded, indicating that there were no other questions.
However, just ten minutes after Schroeder left the office, he came back and walked in with a shocked look on his face, holding a mobile phone with new matters that the general office was about to discuss.
——Whether Yike provides chip solutions to the outside world.
Few words mean a lot.
Ever since Yike released the Zhurong chip, this sharp chip has been well received by the industry and quickly became one of the representatives of high-end chips. Now... are they willing to sell Zhurong to the public?
Will this weaken the competitiveness of Yike mobile phones?
Now this node...
"Mr. Fang, are we going to sell the Zhurong chip to the public next year? Haven't we already delivered mid-range chip solutions to Morningstar Semiconductor? We have both terminal products and chip solutions for sale, so buyers may have concerns..."
"Or is this to compete with Qualcomm? To weaken Qualcomm's competitiveness in the market?"
Schroeder took the opportunity to meet Mr. Fang in person and asked him all his thoughts.
"The discussion is to let the general office weigh the pros and cons of all aspects. I have had a brief communication with President Yu. Maybe we can sell it locally, such as only in the Chinese market." Fang Zhuo was not surprised by the surprise and said slowly, "I didn't deliberately target Qualcomm, but it may have some impact on it. What I am worried about now is the related impact of Bingxin."
Schroeder was thinking about this and after hearing the last sentence, he said, "Our company is legal and compliant. If we encounter any non-compliance, we will sue them."
Fang Zhuo smiled and nodded, fearing that a lawsuit was inevitable.
As for the Zhurong chip, the General Office will discuss it first and see what the situation will be like next year.
As soon as Samsung's new phone was released and the 20nm chip was unveiled, the smartphone industry seemed to have ushered in a revolution. Even though Samsung's performance in the past year has been rather poor, it is still one of the Big Three after all, and this time it still symbolizes that the high-end three musketeers will dominate the peak mobile phone sales season in Europe and the United States.
Over a seven-day period, various media outlets took turns reporting on the event, and the lively atmosphere in the mobile phone industry gradually spread.
However, before Samsung Trump's true face was revealed, Qualcomm, which has occupied the media headlines a lot in the past few months, came with shocking news.
Institutional shareholder SPQ submitted an application to Qualcomm to convene an extraordinary general meeting of shareholders and requested the re-election of the board of directors and management.
Re-elect the board and management...
This is a rebellion!
Once the board and management proposals it submitted were exposed, it immediately caused an even more violent uproar. 11 new director candidates completely replaced the current Qualcomm board of directors, and... the CEO candidate was Chen Fuyang, who had just been appointed as senior vice president!
Many media reporters couldn't help rubbing their eyes when they received the news. Who? Who?
Qualcomm? The same Qualcomm that just acquired Avago and just announced the completion of the program?
Chen Fuyang?
Is this the Chen Fuyang whose company was acquired by Qualcomm?
No, is this the Chen Fuyang who previously tried to use leverage to acquire Qualcomm but was acquired instead?
Qualcomm's acquisition of Avago received European approval on September 9, and then quickly pushed forward the procedures of share transfer, asset handover, information disclosure, etc., which just took effect on the 27rd. Only one day later, on the 3th, this is a rebellion?
These two companies haven't even integrated their businesses yet, right?
The proposal of Qualcomm's institutional shareholders shocked all media outlets. When everyone's shock subsided a little, a complete development of the incident was presented before them - Chen Fuyang drove Avago to a hostile takeover of Qualcomm and failed, and then was acquired by Qualcomm, and now he jumped out to fight for control of the board of directors and the CEO position...
This was all planned long ago!
After failing to carry out a hostile takeover from the outside, they turned to internal integration and seizing power!
This……
Is this Chen Fuyang who is good at capital operation?
As early as when Avago maliciously acquired Qualcomm, many media outlets had dug up Chen Fuyang's resume, knew his reputation, and even jokingly mentioned his nickname in the Chinese community in Singapore.
"Little Fang Zhuo".
Okay, okay, what a great “little Fang Zhuo” you are, this is how you do things, right?
Don’t tell me, the nickname is really right…
Looking back on the process, how quickly Avago was acquired, how Chen Fuyang influenced Qualcomm to look for Avago as an acquisition target, and how much support he has gained within Qualcomm now... These details that must have existed in the process but cannot be found immediately make Chen Fuyang appear even more resourceful!
Morton, a reporter from the Wall Street Journal, excitedly commented on this matter in his online column.
"We need to re-recognize Chen Fuyang, the CEO who single-handedly pushed Avago to Nasdaq!"
"Perhaps, from the very beginning, Avago's attempt to acquire Qualcomm was a smokescreen that successfully confused us. It was not until today that Chen Fuyang revealed his true intention. He wanted to replace Jacob and become the helmsman of Qualcomm + Avago!"
"No, no, or maybe he never concealed his purpose from the beginning, which was to become the CEO of Qualcomm and Avago. Whether Avago acquires Qualcomm or Qualcomm acquires Avago, as long as he really becomes the CEO this time, the result will be the same no matter which way."
"Does Chen Fuyang really have such a complete plan? When did he start planning and executing it? Who supported him?"
"We all know that Qualcomm's first target was Broadcom, and it almost swallowed Broadcom. It was only when it encountered China's veto that it had to look for a second target."
"I don't know if Chen Fuyang can become the CEO of Qualcomm, but I know that Chen Fuyang must be very lucky, otherwise, how could he wait for Huaxia's rare acquisition rejection?"
Morton mentioned a very critical link in the whole process with a hint of meaning. If it had not been rejected, Qualcomm would have merged with Broadcom, and there would be no place for Chen Fuyang of Avago.
The problem is, it was rejected!
It's just pure luck, ok?
maybe.
Maybe not.
Morton's questioning was rather obscure, but many other media outlets, including those within Qualcomm, were extremely blunt and outraged!
Jacob, the head of Qualcomm who was still mediating in China, was stunned when he received the news.
In Chinese terms, this is... my dear brother!
This is my dear brother who used to drink and chat happily with me!
Brother Chen, you, how come...
I treat you as my younger brother, why did you just pounce on me?
The first thing Jacob thought of after being shocked was the preparations for this power seizure, the Chinese side's rejection of his acquisition, and then another person who was looming in the distance.
He went straight to the airport in silence, ending his mediation trip to China ahead of schedule, but he still gritted his teeth and called Fang Zhuo.
Fang Zhuo received a call from Jacob. He only heard one sentence from the other end, and then there was a dead tone before he could answer.
——I’ll stab you to death!
Beep beep.
Just one sentence, so much gnashing of teeth, so much indignation...
In all the years Fang Zhuo has been in the world, this is the first time he has heard someone of Jacob's status speak so bluntly.
"Well, isn't Jacob in China? He wouldn't fly to New York overnight and stab me with a knife, would he?" He asked his secretary Liu Zonghong somewhat unconfidently, thinking that he was not that hateful.
Liu Zonghong carefully called China first, and then learned that Jacob had indeed confirmed his flight back to the United States. He then comforted his boss: "Mr. Fang, no, the extraordinary shareholders' meeting has not yet been held, and he has not lost. He will not do anything irrational at this time. He is just venting his emotions."
Fang Zhuo seemed to have heard the hidden meaning. If he wanted to stab someone, he would wait until the temporary shareholders' meeting lost...
He shook his head and drank half a cup of tea. He flew back to China to prepare for the press conference. "Chen Fuyang, Chen Fuyang, it was obviously Chen Fuyang who wanted to take his position. He vented his emotions on me."
Liu Zonghong didn't say anything. It seemed that the boss was not as innocent as he suggested.
After a moment, he asked, "Mr. Fang, can Chen Fuyang win?"
Fang Zhuo smiled and said, "If Chen Fuyang wins, I want to see if his talent for mergers and acquisitions is as strong as his resume says. After all, he seized power and took over. If Chen Fuyang loses, I also want to see how Jacob integrates the businesses of Qualcomm and Avago. After all, Jacob was not good at this before."
Liu Zonghong understood. There were originally two major factions that had not yet been integrated, and now the outcome would be decided directly at the extraordinary shareholders' meeting. The conflict between the factions would definitely become more acute.
Acquisitions are easy, paying money is easy, but resolving conflicts and integrating companies are difficult.
What's more, the new Qualcomm will also have to face Intel, which is about to acquire Broadcom, and China's final antitrust investigation, and may also face Yike's external chip sales...
Liu Zonghong thought about it and felt strange. Why did the challenges that the new Qualcomm had to face seem to be more, bigger and more difficult?
(End of this chapter)