RBCT Chapter 1372 Mars 88 (4k)
Chapter 1372 Mars 88 (4k)
Chapter 1372 Mars 8.8 (4k)
As the time draws closer to the autumn press conference, Fang Zhuo is unexpectedly calm, but the top executives of Yike and Bingxin are already vaguely agitated.
Mars 8.8 is a product that surpasses its global competitors and also surpasses itself.
If it follows the normal iteration, it should be Mars 8, but now it has jumped to 8.8. This innovation is particularly exciting.
"President Fang, we are all waiting for your countdown. We at Yiguo have also made a countdown and are waiting to take over the event. How is it going? Are you nervous?"
On the morning of November 11, with only one day left before the press conference, Su Wei used facial recognition to open the door of the president's office of Yike 14.
"He doesn't seem nervous. He shouldn't be nervous, but he seems to be nervous." Fang Zhuo was drinking tea, and said with a smile after taking a sip.
"Recently, many domestic and foreign media have been discussing Yike's product. I think even Penguin gave a rare positive review." Su Wei talked about the public reaction, "People think that Yike has been developing for so long and has hardly made any fancy changes to its products. It has been very solid step by step. It is you, the leader, who has made all the arrangements. Therefore, this Mars 8.8 is worth looking forward to."
Along with the countdown is the product code. The meaning of 8.8 is not difficult to interpret. The mainstream opinion is that this comes from Yike’s confidence and is a transcendence in product.
Yike's autumn conference will be held at 7pm tomorrow evening Beijing time, and as of today, the countdown has appeared in well-known offline landmarks around the world, such as New York's Times Square and Shanghai's Lujiazui.
Whether it is the media or consumers, everyone's expectations have been raised.
"It's a pity that if the press conference was held a few days earlier, our Yiguo shopping festival could have been further boosted. Now we can only organize a separate event for YiKe." Su Wei added.
Fang Zhuo just listened with a smile.
Su Wei glanced at the neatly arranged documents on the desk and felt that the man didn't seem to be working before she came in. She asked, "What are you thinking about?"
"Thinking about the future." Fang Zhuo answered honestly.
"A lot of pressure?" Su Wei asked.
"No, it's getting smaller and smaller. I'm just thinking about what kind of decision can bring a better future." Fang Zhuo handed the teacup to Teacher Su. "Qi He has already had a brief chat with Sogou and Sohu. He said that we should increase revenue and reduce expenditure, which is right."
Su Wei added hot water and listened carefully.
"I'm considering whether to let Yike hold Bingxin's shares in the future and completely connect the upstream and downstream. If the global business shrinks, it will be more efficient to enter new fields and compete in an integrated manner." Fang Zhuo stood up from behind the table, slowly walked to the French window, and looked into the distance. "Yike and Bingxin can still do a lot. In recent years, Silicon Valley and Shanghai have launched many research and development projects. If Yike encounters strong interference, the future growth space in China will become larger."
Yike focuses on consumer electronics products.
In the future, the integration of Yike and Bingxin will actually broaden their business areas. First, the global semiconductor supply chain will be reshaped, and Bingxin's role and significance will be greater. Second, the sales of cutting-edge products of companies such as Intel and Nvidia may also be restricted.
These will provide more opportunities for Yi Ke and ice cores.
Over the past decade, Yike's core products have transitioned from players to smartphones. In the future, it may be able to provide the industry with more solutions including hardware.
Bingxin's current 16nm process is already very advanced, and the purchased equipment cannot be returned. Only the subsequent debugging will become a problem, which can be solved. Some projects that reinvent the wheel are already underway.
Even if it remains at the 16nm level, this process is sufficient for many products. For example, China has intensively introduced a number of support policies for the new energy vehicle industry this year, and Bingxin's production capacity allocation has therefore undergone slight changes.
Of course, Fang Zhuo believes that after solving some difficulties, Bingxin's process technology will not stop at 16nm, but it may be more difficult in the most cutting-edge fields.
"A giant device integrating hardware and software?" Su Wei summed it up and suddenly smiled.
Fang Zhuo saw Teacher Su's smile and guessed where it came from: "Right, when we first made the player, we mentioned the integration of software and hardware, but we didn't expect that it might be this kind of integration in the end."
That "software and hardware integration" is not this "software and hardware integration".
"It sounds good. President Fang is far-sighted and he has money anyway." Su Wei gave a thumbs up.
"It's not that I'm farsighted, but someone is forcing us to work together." Fang Zhuo returned to his seat and twisted his stiff neck. "Come on, let's wait and see tomorrow."
Su Wei also looked forward to the effect of the new product tomorrow. As for the challenges facing Yi Ke...even if the sky falls, the man in front of her will support it, so she just needs to do her job well.
Yike's fall conference is at 7 pm, which is 6 am Eastern Time.
Because it is Yi Ke and because of the confidence Yi Ke showed, this press conference can be said to have attracted much attention in the industry. Senior executives of almost all mobile phone brands set their alarms in advance to pay close attention to the appearance of the annual flagship.
Many European and American media reporters have also arrived in Shanghai in advance, hoping to provide the first news from Yi Ke.
At six o'clock in the afternoon, many guests had entered the "Yi Ke Center", which has gradually become the regular venue for Yi Ke's press conferences. In addition to employees, partners, and media reporters, Fang Zhuo's personal friends also came this time.
Like Zhang Chaoyang, the head of Sohu...
Domestic reporters are very familiar with this person, but they think the lighting at the Yike conference venue today may not be very good, and the lighting made the person's expression flicker.
Wang Xiaochuan, who was sitting next to Zhang Chaoyang, was at the right angle and his facial expression was very clear.
However, people like them, including Xiong Xiaoge from IDG and Wang Fengyi from Shenxin Technology, were sitting in the second and third rows. Sitting in the first row were senior executives of Bingxin who had never attended the press conference before. Liang Mengsong, Hu Zhengming, Qiu Ciyuen and others were all present.
As usual, the press conference was broadcast live at home and abroad. The cameras and screens were being debugged before the time was up, but the countdown that was still on was very conspicuous.
10, 9, 8, 7...
3, 2, 1!
The countdown entered the last ten seconds, and all the lights in the venue went out, leaving only one beam of light shining on Fang Zhuo, the head of Yi Ke, who rushed onto the stage.
I don’t know who shouted the countdown at the scene, but when it came to the last three seconds, the whole audience gathered together.
When the countdown ended, the screen of the YiKe Center burst into the flagship "Mars 8.8". At the same time, the same words appeared on billboards in YiKe's official website, New York's Times Square, London's Piccadilly Circus and other places.
Mars 8.8 is here.
The lights at the press conference were shone on the stage.
Fang Zhuo raised his hand to check his smartwatch, and smiled at the guests and the global audience: "Hello everyone, see you again."
He continued without waiting for applause: "The company asked me to talk about the smartwatch on my wrist first, but I was chatting with my friends before going on stage, and everyone was paying special attention to this year's mobile phones, so I adjusted the order and talked about the Mars 8.8 that we are very satisfied with first."
There were some cheers.
Before the cheers and applause could get louder, the head of Yike took out this year's flagship Mars 8.8 from his pocket.
A black 5.1-inch full-screen Mars flagship standard version.
Compared with the previous generation Mars 7, its four corners have become rounded and it looks quite shiny under the light.
"We still have to thank our screen suppliers. Since we launched the full-screen mobile phone, it has been loved by consumers around the world. Sharp has also worked hard on it in the past two years. Last year, we solved the production capacity problem, and this year we made the screen more beautiful."
This time, Fang Zhuo did not use his hand to swipe the screen, but directly picked up the front camera and unlocked the screen.
He observed it briefly, as if he was looking at the resolution on a full screen.
"Sharp exclusively provided us with a 2560X1440 pixel screen this year. I think the display effect is still amazing. You can try it out after you get it. The picture is very delicate."
"Oh yeah, I think I said last year that we have developed a facial recognition algorithm. This year, we think it is mature enough to show you. Just like what I did just now, you can unlock it by scanning your face. It's very smooth."
Fang Zhuo locked the screen, swiped it to unlock it, and locked it again. This time he used fingerprint unlocking. There was no difference between the two methods to the naked eye.
He talked about the security issues of facial recognition and the efforts made in this regard, and continued to introduce the small changes this year: "This year we used a better vibration motor, which can bring more operation possibilities to everyone, including the presentation effects of some mobile games. I tried it when I was bored on a plane before, and I thought it was pretty good."
"This vibration effect can be turned off, including when you tap the screen with your finger..."
Fang Zhuo tapped the phone screen twice with his knuckles. The phone vibrated slightly and a successful screenshot popped up on the screen.
He then pulled down from the screen with two fingers and successfully took a screenshot.
"This year we have made some small designs that facilitate your daily use, such as gestures, which reduce the hassle of clicking into function menus and can also be customized."
"Of course, you can also call Siri to do the same thing."
Fang Zhuo introduced the functions of Mars 8.8 step by step.
It’s just that the screen has been improved, face recognition has been introduced, and gestures seem to be more convenient to use, but...are these the Mars 8.8?
Are these the flagships that Yike is presenting with a one-month countdown?
It seems that we can just name it Mars 8.
It’s not that the screen is not delicate or the face unlocking is not smooth, it’s just that the month-long promotion has raised the expectations of many consumers to a very high level.
The introduction by Yike's boss on the stage continued, from Siri to wireless charging.
To be honest, wireless charging is indeed quite advanced nowadays, but it is not unique to Yike. Samsung Trump in September already had such a function. Well, Apple did not.
Mars 8.8 doesn't seem to offer a big enough surprise.
The guests in the audience were vaguely disappointed. It wasn't that the flagship was not good enough, but the improvement was not too beyond expectations. Just as Mr. Fang himself said, he mentioned facial recognition last year, and it was only brought out this year to supplement it.
Are there any other improvements?
At this point in the smartphone competition, whether there is more or less flagship-level technology, it does not seem to provide much decision-making power for the majority of consumers.
From the end of the countdown to the halfway point of the introduction, the performance of Mars 8.8 was not as great as the shock that Yike brought to consumers with its full-screen display.
"Mr. Zhang, I've seen a lot of disappointed voices in the comments on YouTube."
Zheng Jingjie, vice president of Taiji, accompanied the head of the company, Zhang Zhongmou, to watch Yike's press conference today. He was also watching the real-time feedback and noticed that too much publicity may have backfired.
"Product innovation is difficult. The innovations that Yike has come up with over the years are not easy, so it is the leader of high-end mobile phone brands." Zhang Zhongmou shook his head slightly, "It's pretty good, but it seems to be just good."
Zheng Jingjie nodded and said with a smile: "I see Fang Zhuo hasn't introduced this year's Zhurong chip yet. I wonder if Yike has compared parameters with Samsung and Apple after getting it."
"Qualcomm's design this time has problems." Zhang Zhongmou frowned when he heard the other two brands, "Users have already had Trump's heat dissipation problems, but Apple's is good enough."
He does not think that the Vulcan chip can surpass Apple's A8 in terms of parameters. In order to successfully win Apple as a big customer from Samsung, the reporter has been involved in the design of Apple's A8 a year ago.
Therefore, the A8 can better reflect the profound attainments of Taiwan's 810nm manufacturing process than the Snapdragon 20.
Zhang Zhongmou thinks Qualcomm may have been affected by the recent turmoil and is somewhat confused.
He looked at the young head of Yike on the computer screen, listened to him introducing the update of the Android system, and shook his head slightly: "Turn it off, wait until the news report is finished, and then we will go to the meeting first."
The meeting with reporters was at 7:8.8, but Zhang Zhongmou postponed it because of the Yike press conference. But now, he does not think that Yike Mars has technology that is far superior to its competitors.
This time, the Mars 8.8 looks like a bucket phone that integrates advanced technologies. It has facial recognition and wireless charging, and the front camera that was previously limited by the full screen has also been enhanced... and so on.
Zhang Zhongmou and Zheng Jingjie walked and talked as they entered the meeting room. Because the Snapdragon 810 used by Samsung had some performance defects, this meeting was to discuss cooperation with Qualcomm to launch the new Snapdragon 811, in an attempt to solve the current criticized problems.
As for whether it can be solved... At present, it seems that Qualcomm is not well prepared to abandon its own architecture and use the public version.
The theme of the meeting was Qualcomm, so it was inevitable that we would talk about the extraordinary shareholders' meeting to be held there today.
"Qualcomm's Jacob can rest assured this time, as Yike's mobile phone will not have much impact." Zhang Zhongmou commented.
Everyone present laughed. They were basically certain that Yike was behind Qualcomm's troubles, and the two companies' activities on the same day inevitably aroused suspicion.
But the laughter wasn't over yet.
Vice President Zheng Jingjie glanced at the silent phone screen and saw the sudden increase in YouTube comments. He scrolled up and down and couldn't help but exclaimed in surprise: "Huh?"
Zhang Zhongmou tilted his head and asked with his eyes.
Zheng Jingjie held the phone in front of his face and said at a loss: "8.8 is a 16nm chip..."
The strong wind swept through the reporter's conference room, destroying the mood of everyone present. Everyone's face was filled with shock and disbelief.
Impossible, no no no impossible...
Zhang Zhongmou had all sorts of thoughts in his mind, and ordered a beat later: "Turn on the live broadcast."
Zheng Jingjie hurriedly pressed the button and heard the thanks from Yi Ke's leader.
"Thanks to Bingxin International for its efforts in this chip!"
The strong wind rolled up the dark clouds, and the name of Bingxin International was like lightning in the clouds, followed by the rumbling sound of thunder.
Zhang Zhongmou didn't know where he was for a moment, he only felt the crackling of the storm hitting his face.
(End of this chapter)