RBCT Chapter 1395 The God of Wealth Sinks (4k)
Chapter 1395 The God of Wealth Sinks (4k)
Chapter 1395 The God of Wealth Sinks (4k)
On February 2, with just over two weeks left until the Spring Festival, Alibaba's market value had basically stabilized at US$3 billion.
Sun Tongyu flew here from Guangzhou overnight yesterday. Even though he didn't get enough sleep, he was still extremely energetic when he arrived at Yike headquarters today because of the fire in his heart.
Whether it is Mr. Fang’s phone call or Yike’s meeting at this critical juncture, it undoubtedly proves that Yike still has great ambitions in the e-commerce field. Looking at the domestic situation, if you want to compete with Alibaba, you can only look at it.
Sun Tongyu has been busy with Mituan in the past two years, which is quite fulfilling. The experience of pioneering e-commerce seems to have gradually turned into a vague dream, which occasionally rolls in his mind at night, but is soon covered up by the reality of work.
It’s just a job, it’s just my old employer, so what?
After all these years, I no longer feel anything at all and my heart has become calm.
Besides, don’t we also have a strong reputation over Alibaba in the group buying market?
Just after Sun Tongyu took the call from Mr. Fang and before he took the flight to apply for the application, Koubei.com, which is responsible for Alibaba's group buying business, suddenly increased its subsidies, almost replicating the offensive launched by Taobao and Tmall against Yigoo before the Spring Festival.
Being listed is different, having money is different!
The fire in Sun Tongyu's heart became even more fierce.
All kinds of thoughts and speculations flashed through his mind, but walking in the Yike headquarters today, in addition to the entanglement with his predecessor, he couldn't help but pay attention to the atmosphere inside Yike.
I heard that Yi Ke is facing a rather troublesome situation, and it is still unknown what the outcome will be.
This may also affect the competition between Yike and Alibaba, which is indeed a small disadvantage.
However, Sun Tongyu didn't need to pay special attention. When he walked past the workstation, some gossip about the current situation floated into his ears, which seemed to highlight Yi Ke's nervousness in the face of the current situation to a certain extent.
"Mr. Sun, I won't go into the meeting room." Liu Zonghong, who was leading the way, said this when they were about to reach the meeting room.
"You just go about your business. I don't need you to lead me. It's not like I'm unfamiliar with this place." Sun Tongyu said with a smile to the other party's chief secretary.
Liu Zonghong knocked on the door of the conference room, greeted Sun Tongyu, and then left in a hurry.
As soon as Sun Tongyu entered the meeting room, Mr. Fang's voice came to his face.
"Please welcome Mr. Sun Tongyu, our e-commerce consultant, group buying pioneer, Alibaba's God of Wealth, and former head of Taobao." Fang Zhuo introduced him, "Welcome him to give us a few words."
Faced with such teasing, Sun Tongyu shrugged helplessly, and with a quick glance he saw that they were all familiar faces, and he felt relieved. It goes without saying that there was Mr. Fang, Mr. Su from Yigoo, Mr. Xiong from IDG, Mr. Zhang from Yixin, and... Mr. Fan from the latest rising star, Douyin.
There are five groups of people. If I add myself, that makes six groups of people.
This specification has fully expressed respect for Alibaba, a company worth $2200 billion.
"Mr. Fang asked me to say a few words, so I will say a few words." Sun Tongyu was not afraid of the stage and raised his voice slightly, "If Alibaba wants to compete, then let it compete!"
Xiong Xiaoge said hello and immediately asked, "How do we compete?"
Sun Tongyu's sight fell on Douyin's Fan Minggang, a deputy director from Yike, who was almost one of the most prominent people in the business world in the past month.
How will Yike strengthen its e-commerce competition with Alibaba?
Sun Tongyu had thought about it repeatedly before coming here. Just as Alibaba established Tmall to enter the B2C market, Yigoo also tried to leverage Taobao's C2C, but the effect was not very good.
This is a bit like YiXin's siphoning of mobile communication traffic after it has achieved scale. Taobao is in this position in C2C e-commerce, and Yiguo has failed despite repeated attempts.
but……
Although Alibaba, Penguin, and Duji have all focused on social networking after starting to make short videos, believing that this is another derivative competition among social platforms in the 4G era, Sun Tongyu believes that the short video track is very likely to touch upon new forms of e-commerce.
Its content is bound to be rich and can display products more intuitively, while its inherent social attributes can bring stronger interactivity. Coupled with data algorithms, buy-while-you-see will definitely have a place in the future.
As for how big this area will be, that remains to be seen.
Sun Tongyu retracted his gaze and answered Mr. Xiong's question with a smile: "I think Douyin can be of great use. This short video social platform can have a wider coverage than Weibo. For e-commerce business, a weapon for developing sinking markets and expanding consumer groups may have appeared."
Several people in the conference room changed their eyes unconsciously. Although Sun Tongyu was notified at nine o'clock, everyone actually arrived at eight o'clock and had already discussed the new future of e-commerce competition for a while.
Sun Tongyu answered the question on the spot, and his ideas coincided with the previous discussion, making him worthy of being Alibaba’s former “God of Wealth”.
"Mr. Sun, please sit down." Fang Zhuo stretched out his hand.
Sun Tongyu sat down, and suddenly felt like he was being tested. Was this answer what Mr. Fang wanted? If not, well, he wouldn't be kicked out after drinking two cups of tea.
"Mi Tuan is doing well and developing very fast. How is Junzi doing recently?" Fang Zhuo was not in a hurry to talk about Alibaba. Instead, he asked about his old acquaintance's recent situation.
"Junz, cough, General Jun, ah no, General Lei has been very busy recently. Alibaba has launched the 'New Year Offensive' this time, and MiTuan is under great pressure. It is directly spending money on subsidies. It's an old trick but it works well." Sun Tongyu changed his address twice before getting rid of the influence.
"You guys at MiTuan have already given it the code name 'New Year Offensive' internally, right? Hey, Alibaba really has plenty of ammunition for this IPO. Currently, not limited to group buying, e-commerce, maps, and taxi-hailing, they have all launched more intense competition. It is worthy of being one of the two poles." Su Wei sighed.
Xiong Xiaoge nodded and said, "Alibaba has obviously adjusted its competitive strategy through this IPO. Perhaps they think that now is a good opportunity to launch a large-scale attack while Yike is in a difficult situation."
Alibaba's move was not a spur-of-the-moment decision; its aggressiveness in many areas must have been long-planned.
As for taking advantage of the opportunity when Yi Ke was in trouble, people present didn't think there was anything wrong with it. There was nothing to say about business competition.
"Yike's problem this time is indeed tricky." Fang Zhuo did not hide this fact in front of these people, and said very honestly, "Ali's IPO response was very good. It was a good choice to launch an attack with such a strong momentum."
He continued: "But, Yi Ke is tricky, what does this have to do with the Yi Ke Department?"
When Sun Tongyu heard this, his eyes suddenly lit up.
The Yi Ke system is a widely circulated name, not only in China, but also in the media of Meilijian. Everyone has always been accustomed to believing that Yi Ke is the absolute core, and if the core performs poorly, the entire system will decline.
However, when it comes to the actual business, does Yi Ke or Mr. Fang need to bear any financial issues?
Just like today, as soon as Mr. Fang spoke, people from all walks of life arrived.
Even if Yi Ke faces challenges, this will not affect President Fang's mobilization of resources. Compared with Yi Ke funding and doing things, perhaps people in the system would rather they contribute more money and effort.
Yi Ke doesn't have to work hard. As long as Yi Ke and Mr. Fang become a convener and act as a glue, there will be no problem.
"Mr. Sun just said something very good, about developing lower-tier markets and expanding consumer groups. From what I've seen from Mr. Ma's speeches in New York, he has set his sights on the wider world and has set his domestic goals as more diversified developments." Fang Zhuo turned to the main topic, "But whether to go up or down, whether there is more room for upgrading or for the lower-tier markets, I think Mr. Sun's original choice is still relevant now."
Sun Tongyu's eyes fixed, and he felt the gazes of others looking at him. After a brief thought, he explained, "When I was still at Taobao, I had some disputes with people in the group about the development direction. At that time, I planned to let Taobao go down and sink, but more people wanted to do mid-to-high-end, and then..."
Then I was kicked out.
Sun Tongyu only explained these two sentences, but he also felt a sense of encouragement from Mr. Fang's words just now.
After what happened that year, I was once interviewed and the host asked me if leaving Alibaba was like my martial arts skills being wasted. My answer at that time was that my martial arts skills were outdated.
Sun Tongyu didn't know whether Mr. Fang meant to express it this way, but he did have a strong and indescribable feeling in his heart.
Isn’t it outdated?
"In the past few years, Alibaba has put a lot of effort into Tmall. We are in extremely fierce competition with it in first- and second-tier cities. Today's mid- to high-end consumer market is becoming a red ocean, and the two big promotions every year are becoming more and more stressful." As someone who has competed with Alibaba for many years, Su Wei shared her true feelings. "If you ask me, it's really not that easy to move up. It's very fast to go from 1 to 60 to 70, but it takes much more time and energy to go from 70 to 90."
Sun Tongyu was about to nod when he suddenly felt that Mr. Su might be hinting at something. The mid- to high-end consumer market must be rooted in the corresponding groups that continue to expand with economic development.
"It's hard to assume what happened in the past. If Alibaba had asked Mr. Sun to stick to the sinking market, the development of third- and fourth-tier cities and even rural areas..." Su Wei took a sip of coffee, "It's hard to say whether Taobao would be stronger, but the effect of Tmall and the mid- to high-end upgrades at that time was indeed immediate."
There is no way now to verify past choices.
But now you can try to decide what will happen in the future.
Su Wei glanced at the people present and said affirmatively: "Yiguo is increasing its penetration into the lower-tier markets, but because of its own positioning and our costs, the effect is not outstanding. But I can say that the lower-tier markets in China are vast and worth developing."
Yigoo has limitations in entering the lower-tier markets, and Alibaba is watching its every move. It has to deal with competitors while ensuring its own growth.
Ma Dian said in New York that it was not easy to have a back-and-forth with Yike, but purely speaking of e-commerce, it was not easy to have a back-and-forth with Alibaba either.
The head of Yigoo answered Mr. Fang's question and gave a firm judgment, which shocked the others.
Ms. Su is a low-key person in everything she does, but Yigoo is the only e-commerce company in China that can compete with Alibaba, and her judgment is sometimes more convincing than data.
"Tik Tok is a new form of attack. However, YiXin's traffic has now reached third- and fourth-tier cities and rural areas. It is right to pin hopes on Tik Tok's changes, but the sinking market itself already has the power to change the situation. The power of these two combined may be a surprise." Fang Zhuo expressed a clear attitude to Sun Tongyu.
Su Wei invited him more directly: "Mr. Sun, we can wait for the accumulation of Douyin and Yixin, and also see the changes in Alibaba's radical strategy, but I think you can prepare to start a C2C company, and then use the power of these two weapons to see how far your concept can go."
one second.
After just a second, Sun Tongyu nodded.
And in the second, he slowly said: "Okay, I have already named the company."
The five people in the conference room were a little confused. They just exchanged glances. Have they already chosen a name for the child?
Even Xiong Xiaoge couldn't help but suspect that this was something that Mr. Fang had made clear to Sun Tongyu in advance. It wasn't the first time that he had done this.
"Mr. Sun, what do you think? Let's all discuss this together." Fang Zhuo was a little curious.
"How about calling it Yitao?" Sun Tongyu said seriously. If he could absorb the luck of both families, there would be no need to worry about not achieving great things.
Fang Zhuo: “…”
Xiong Xiaoge has a wide range of interests and immediately said, "Mr. Sun, that won't work. There is already Yitao, which was established three years ago and specializes in shopping cashback."
Sun Tongyu frowned and said again: "Then call it Yi Mi Tao!"
Add one more family and absorb the luck of the three families.
Xiong Xiaoge: “…”
Su Wei smiled and said, "Not very good. The rice ball is not yet mature. It is sandwiched between the two extremes. I am afraid it is not balanced enough and may not be beneficial."
"Yi A, Ketao..." Sun Tongyu shook his head.
Fang Zhuo felt that this "God of Wealth" might have gone a little crazy, so he suggested: "Go back and think about it. There is no rush. Make the necessary preparations and resources. Alibaba's momentum has not yet ended, and the Douyin platform also needs to develop."
Sun Tongyu thought for a moment, gave up the naming, and asked: "Mr. Fang, when do you think the time would be more appropriate?"
"It will have to be this time next year at the latest. Alibaba launched the 'New Year Offensive' this year. If it can prepare well next year, you can also give it a 'New Year Counterattack', which will complement each other." Fang Zhuo said with a smile.
Sun Tongyu just felt that it took too long, but it was also a necessary accumulation.
He pursed his lips, nodded, and then made another request: "Mr. Fang, if I really take charge of the project next year, I hope you can write a calligraphy for me."
Fang Zhuo laughed in silence. Why did he always mention his handwriting recently? "What did you write?"
"Just write 'New Year's Counterattack' and I can hang it in my office!" Sun Tongyu added a word, New Year's Counterattack!
Fang Zhuo laughed and flatly refused: "No."
Sun Tongyu: “…”
Su Wei suggested: "How about this, write the four words 'E-commerce God of Wealth'."
Sun Tongyu: “…”
Fang Zhuo was moved and pondered, "How about writing 'The God of Wealth Sinks'?"
"It's already sinking very low, stop it." Sun Tongyu urged as he watched the landslide, "Just two words, 'God of Wealth'!"
Fang Zhuo nodded this time, and since he was going back to his old skills, he would also revive his old reputation.
(End of this chapter)