RBCT Chapter 878 Grain First (4K)
Chapter 878 Grain First (4K)
Chapter 878 Grain First (4K)
Taobao is to do the last one.
It has sent a very clear signal.
This is not sudden, but there have been many subtle signs. Now the electrical appliance brands that are widely contacted by Taobao have talked about the brand's entry before, and now the boots that belong to the competition have really landed.
Fang Zhuo's main energy recently has been focused on Yike mobile phones, but this does not mean that Yibuo, which has become one of the pronouns of domestic e-commerce, is not important.
On March 3, three days after Taobao’s coaching change, Tesco held a discussion meeting to study how to deal with the country’s No. 19 rival.
"Taobao wants to enter the brand. Is this going to be B2C? I don't think it's clearly stated there."
"Whether it is B2C or not, the business it involves is our core area now, which is unbearable."
"If Taobao wants to take our B2C, we can also try its C2C or B2B, it's all competition anyway!"
"I haven't heard the news about Taobao acquiring land to build warehouses. What is its competitive strategy? Big or small?"
There were different opinions in the conference room, some talked about brands, some proposed to do C2C, and some discussed warehousing and logistics.
No wonder there were so many responses.
Taobao's first position in China was achieved, not counting Alibaba's series of competitions. Taobao itself has done eBay and Paipai. The former is an international giant with strong capital, and the latter is the communication overlord with the largest traffic.
Today, eBay sells itself in Hong Kong's TOM network, Paipai is also half-dead, and Taobao is becoming more and more prosperous after swallowing the luck of the two.
Compared with Taobao’s competition, Tesco is relatively smooth. At the beginning of the launch, Dangdang.com and subsequent Amazon itself were not very good. On the contrary, Dangdang.com has opened up after Tesco has surpassed it. develop.
Fang Zhuo listened for a while, and just as he was about to speak, Su Wei, who was beside him, handed over the notebook, and then she announced the latest news.
——Taobao officially launched Taobao Mall.
There was another uproar in the conference room.
It seems that this is straight to Tesco.
Fang Zhuo simply took a look at the not-so-mature Taobao Mall, and summed up the rules he saw: "Taobao Mall has a buy-it-yourself price, sells authentic products, can issue invoices, and provides unconditional 7-day refunds without reason. Well, it looks like B2C."
After he said this, he said: "Now, everyone should have no doubts about Taobao's involvement in the new model. I just listened to it for a while, and now what is in front of me is how Taobao will play B2C, how will it compete, and how should we reaction."
Fang Zhuo didn’t ask for comments by name, and went on directly: “B2C is either like ours, or it’s a platform-based B2C. Taobao is almost like this. It invites brands to their platform to form an attraction. It is also an upgrade of Taobao itself.”
Taobao is indeed developing very fast. The GMV of the June [-] promotion last year was quite powerful.
However, with its development, the reputation of fake and shoddy products has lingered, and it has been criticized for a long time. It is undoubtedly an evolution to separate a Taobao mall as a regular brand.
When he said this, he suddenly paused, and asked, "What is Lu Zhaoxi's nickname in Ali?"
Dong Xueyou, director of logistics, knew this, and replied: "He is Temujin."
"Interesting, it's the God of Wealth who left, the God of Wealth, the one who makes money with peace, and the one who came up is Temujin, who is fighting and killing." Fang Zhuo smiled, "I don't know if it's the God of Wealth, the God of Wealth, the God of Wealth, Temujin. Zhan, it’s still President Ma Niu, this Taobao president can change it if he wants to.”
Dong Xueyou nodded, maybe it was a coincidence, but this coincidence really fit the situation.
However, more people did not dare to speak their minds. Horses are always cows, and President Fang is not bad. If anyone in the company can resist the boss, I am afraid that there is only one Su Weisu who can resist the conquest of President Fang.
"I heard what Sun Qi said just now. Taobao has not yet acquired land to build a warehouse. The B2C it wants to do is still in accordance with the C2C idea. C2C is to gather many merchants to activate the market, and this B2C is a collection of Many brands." Fang Zhuo didn't say anything further.
Su Wei pondered: "Taobao has traffic, which has been confirmed by its 618 data, which is attractive to brand owners, but platform-based B2C has advantages and disadvantages, and the experience of self-operated storage for consumers is different. Yes, centralized procurement also has cost advantages.”
Several executives in the home appliance business unit nodded, cost advantages are very important.
"I think Taobao Mall is not necessarily limited to electrical appliances. We can't limit our thinking to such a range. We have spent a lot of effort to cooperate with electrical appliance brands, including cost, price system, and unified after-sales. This will not be achieved in a short while. Finished." Fang Zhuo said after thinking, "Taobao's B2C does not necessarily start from electrical appliances, it is just in contact. It is still most familiar and experienced with clothing brands, which is also the brand that consumers are gradually becoming accustomed to. choose."
Just like buying electrical appliances on Tesco, buying clothing on Taobao, buying books on Dangdang and Tesco, e-commerce websites in recent years have formed a certain awareness.
Fang Zhuo didn't think that Taobao would rush to make efforts, and judged that it would still start from the field with experience.
He asked a question: "Taobao is very strong, but in the field of B2C, especially electrical appliances, is it stronger or us stronger?"
The answer to this question is beyond doubt.
Fang Zhuo then asked: "Taobao's fight against eBay is to fight its localization, and the most deadly thing about Paipai is to choose one of the two. Can these two tactics be used to beat us?"
The answer to this question is still certain.
Tesco is a local company, and it is impossible to be threatened by Taobao choosing between those brands in the field of electrical appliances with strong traffic.
Fang Zhuo concluded: "In this case, this newly launched Taobao Mall is destined to take time to grow. It will be an outpost and experiment within a year or two. At most, we will have a wave of low-intensity competition around our Double Eleven this year. .”
The big boss gave the characterization.
This is from his judgment on the situation and information, and it can be regarded as a kind of emotional pacification. After all, he is facing the number one in the country.
Fang Zhuo went on to talk about the important part: "But it doesn't mean that we don't need to be vigilant. Mr. Ma would rather replace a president to do B2C. His determination is very strong. It's not that he doesn't want to knock down Tesco now. But the status quo doesn’t allow it.”
"The status quo is not good, what about the future?"
"Our advantages in the B2C field still need to be deepened. This time, it is not only our own motivation, but also the pressure of the outside world to force us to die before we move forward."
Fang Zhuo ended the internal meeting with a warning. Tesco still needs to focus on its own track, whether C2C or B2B attacks on Alibaba are temporarily undesirable.
Only internal meetings and only analysis and discussion are not enough to deal with Taobao's competitive signals.
In the evening, the institutional shareholders of Tesco will be invited to gather together to talk about the development of the company.
The last institutional shareholder headed by Xiong Xiaoge was at the invitation of Su Wei. This time, Fang Zhuo wanted to hear the opinions of his friends.
In the evening, IDG, Zhixin Investment, Tiankai Ventures, Capital Today and other institutions came to the hotel one after another.
Fang Zhuo heard Su Wei mention something on the way to the hotel.
"Do you remember Tang Shangde?" Su Wei asked.
Fang Zhuo recovered from his thoughts, and was a little surprised: "Why don't you remember? Vice President Tang."
Not only Vice President Tang, but also a veteran, a direct descendant, a senior brother.
However, because he was in charge of the channel cooperation in Beijing and there were economic problems such as rebates, his post was taken down and people were sent in.
Su Wei said: "He should have come out after the Spring Festival. I heard Hu Meili mention it by accident."
"There is still a relationship between them?" Fang Zhuo looked outside the car and said, "Tang Shangde didn't make a lot of money, and the small money he earned should be enough for the family. Why did he suddenly mention him to me? He wants me to learn from my predecessors." , also create a Sun Hongbin second?"
Su Wei shook her head: "That's not true, I just heard Hu Meili mention that he wanted to open a Yike mobile phone brand store in his hometown. I thought that the company has been using his case for supervision. I think this is the case. Joining is not unacceptable."
The three people who went in with Tang Shangde at the beginning were often brought up within the company because of their misfortune.
"Well, let's leave it to the company for review." Fang Zhuo agreed to this matter, not letting Tang Shangde's previous affairs become an obstacle to joining.
He didn't have any mood swings because the name reappeared in his ears, he just felt that time was really flowing...
Some people go in and out, and some people are still beside them.
"Mr. Xiong, come here, long time no see, I must shake your hand firmly!"
"Mr. Xiong is here, Mr. Xiong is here to preside over the overall situation, and I let go of my uneasy heart!"
By the time Fang Zhuo arrived at the hotel, the bosses of the agency had already arrived.
When he saw his old friend Xiong Xiaoge, he was very happy and showed great enthusiasm.
Xiong Xiaoge and Gujing shook hands without wave.
Including him, everyone was shocked by the news of Taobao's entry into B2C.
Okay, why is this going to be a fight?
You are your C2C, I am my B2C, everyone is happy, can’t they?
Fang Zhuo said hello to Xiong Xiaoge, and then greeted the other 8 shareholders one by one.
From its establishment to the present, Tesco has successfully completed three financings. Most of the funds have been used to develop its warehousing and logistics, and the development results handed over are also satisfactory.
Before the shareholders' meeting, Ning Junxia, the president of Jinxin Capital, asked a question: "Mr. Fang, you once said that it will take about 3 years for e-buy to burn money and expand, that is to say, it will be 2008 this year. The current situation..."
Fang Zhuo did say this.
That's what they said when they pulled people out by selling Dangdang shares.
He answered the question calmly: "E-buy has already become a B2C champion, because it is still expanding its scale, and there are profitability problems in domestic listings. It can be listed in the United States. However, the current stock market in the United States has been going down all the way, and this year is not a good time to go public. "
"Plans always fail to keep up with changes. I didn't expect that the shock in 2008 would be like this."
"Now I don't even think that Taobao is going to be a B2C business. This is very different from its past strategy."
Fang Zhuo naturally extended the topic to business with this answer.
Ning Junxia was able to accept the answer from the richest man in the mainland, and his attention returned to today's business. Hey, indeed, this situation in 2008 was unpredictable.
Fang Zhuo introduced the latest situation of competitors today.
Finally, he said hesitantly: "Mr. Xiong, Mr. Xu, Mr. Wang, Mr. Ning, Mr. Yan..."
"Taobao went to God of Wealth and went to Temujin. I heard from Changhong and Meiling that Taobao's invitation was very sincere and promised to give a lot of traffic. It beat Paipai last year. This year, it is facing Tesco. It's aggressive."
"What should we do? To fight or not to fight?"
As the head of a company, Fang Zhuo must respect the opinions of shareholders.
The nine investment institutions present here are all well-known and well-known figures in the industry, and he must listen to everyone's views.
Xiong Xiaoge was too lazy to speak, and Wang Fengyi was blowing the tea leaves.
Xu Xin has also been cooperating for a long time, and he still cheered and said: "Mr. Fang, it's not your character not to fight. This is not a provocation from Tesco. It is Taobao who insists on coming. How can you not fight?"
in fact……
Fang Zhuo does not like imposing ethical standards on the business behavior of enterprises, which is definitely not related to the early adopters of Tesco.
He hesitated for a few seconds, and said sincerely: "Sister Xin, I'm my own person today, so I made it clear that if it wasn't for Taobao's sudden move, I would have already arrived in Silicon Valley. Yike mobile phones have been selling well recently, but Apple , LG have new phones, and mobile phone manufacturers are also making moves.”
"On the one hand, I need to pay more attention to the mobile phone. On the other hand, I think Taobao may not be able to devote much energy this time. Can I wait and see? Can I observe for a while?"
Fang Zhuo confessed the situation.
Human energy is limited. His current allocation is mobile phones and ice cores. Tesco is in charge of Su Wei, and she manages it well.
Only, this time the situation seems to be trivial.
When several people in the conference room heard Mr. Fang's words, their emotions were slightly subtle.
It’s okay to invest in Yike, because of the last Dangdang incident, Zhixin Investment, Jinxin Capital, Tiankai Venture Capital, etc., who only invested in Tesco, have some opinions. Yike’s mobile phone is good, Yike It's not bad to buy.
There are Nokia, Samsung, etc. on your Yike mobile phone. Yigou can raise the ceiling in the B2C direction in China!
Ning Junxia said euphemistically: "Mr. Fang, I don't think this matter should be taken lightly. Ma Dan is not a good person. Paipai.com was chosen to do it. Taobao can't be just a small trick! We must be vigilant It's nibbling!"
Fang Zhuo looked at Mr. Ning and frowned slightly: "Mr. Ning, what do you mean, we also have an alternative for Taobao Mall?"
Ning Junxia: "Uh..."
Anyway, it's all two choices, and it's not impossible.
Yan Honglin, the president of Zhixin Investment, also persuaded: "Mr. Fang, I know that the market for Yike mobile phones is good, but really, I agree with Mr. Ning. Taobao must be guarded against. This is even a life-and-death battle!"
Fang Zhuo frowned and repeated the word: "Life and death battle..."
Seeing this, Xu Tubin of Tiankai Venture Capital immediately raised the flames and said: "In my opinion, whether it is B2C or C2C, although the names are clearly distinguished, they are all e-commerce in the final analysis. Others snoring? Taobao will fight sooner or later, it is better to fight early than later, after all, it has already opened up its position on June [-] last year."
Last year's June [-] was almost double the Double Eleven, and the growth rate was even faster.
"Well, Taobao is indeed stronger than Tesco now, but it also burns money. I think this time, B2C will also burn a lot." Fang Zhuo said slowly, "Since everyone means to pay attention to it, we must fight against it. , If you want to fight, then...the troops and horses are not moving, the food and grass will go first."
Fang Zhuo was persuaded to listen to the shareholders. If the shareholders want to fight, then we will fight. If we want to fight, we should pay first.
Ning Junxia and Xu Tubin nodded one after another, this is the reason, it would be good if Fang could always take it seriously.
Xiong Xiaoge and Wang Fengyi looked at each other and suddenly felt a little sympathetic to each other.
The newbies are still shouting slogans, and the veterans are already counting the money in their wallets by default.
(End of this chapter)