RBCT Chapter 223 Redmi isn't selling hardware.
Chapter 223 Redmi isn't selling hardware.
On the big screen, a line of text appeared: Make smartphones accessible to everyone.
Some people applauded, but not many.
Many more people are waiting to see how much it will cost after all this talk.
Lei Jun smiled, then gritted his teeth and thought to himself:
"I know some people will say, 'Hasn't our competitor already released the Enjoy?'"
Prices of 799 and 999 have already captured a share of the 100-yuan market.
He pressed the remote control, and a picture of the original Enjoy appeared on the screen.
A list of general configurations has also been provided.
For example, the MTK6573 has a removable battery and no infrared remote control...
"Enjoy 799 is indeed a good phone."
Our competitors are doing a great job; we should pay tribute to them.
Another round of loud applause erupted from the audience. Lei Jun's vision is truly remarkable, giving a competitor a chance to fail at a press conference.
Unlike the neighbors next door, who, besides criticizing them, have absolutely no... vision.
But Lei Jun's expression was very serious.
"But..." his tone suddenly changed, "799, is that still too expensive?"
One sentence instantly piqued the interest of the audience and the fans in the live broadcast room.
In a university dormitory, six students gathered around a computer. Three of them, who were enjoying high-end services, were staring intently at the large screen, trying to see the specifications and price of rice.
"I'm telling you, Lei Jun is definitely going to flip the table."
"Third brother, I'm telling you it's impossible."
With the current supply chain, everyone's acting like a father figure, how could it possibly decline?
"Don't be so skeptical!" the eldest member of the dorm said excitedly. "This price will definitely be even more outrageous."
"Price is one thing, but what about the experience?"
Lei Jun might lose a little, but he's definitely not going to lose a lot.
"The same configuration as the Enjoy series would cost at least 1000 RMB from a competitor."
The eldest and third brothers wanted to retort instinctively, but they kept their mouths shut. After all, it was better not to speak until the event actually happened, lest they be proven wrong.
After all, the current economic climate is really not good...
On the stage, Lei Jun paced slowly, then suddenly frowned and became serious.
"Some might say, 799 is still expensive, so how much do you plan to sell it for?"
Lei Jun suddenly stopped again, looking at the fans whispering below the stage.
"When I went to that urban village, I chatted with the shop manager for a long time. She told me that the price range that people here can accept when buying a mobile phone is around 500 to 700 yuan."
If it exceeds 700, you'll hesitate for a long time, and might even have to borrow money.
"So our goal is to push the price below 700."
Achieving this price would be quite difficult, and Lei Jun's emotions were clearly heightened. His voice tightened, and each word was spoken with conviction, full of a desperate, all-or-nothing determination.
The whispers from the audience grew noticeably louder.
Below 700? Are you crazy? A feature phone costs 300 now, how could a smartphone possibly be below 700?
Faced with the commotion from the audience, Lei Jun smiled shyly and, with a hint of unease, began to explain the configuration.
No explanation is as damaging as a configuration.
Was the first-generation Redmi phone equipped with a MediaTek MTK6574 processor?
A comparison of Mtk6573 and 6574 appeared on the big screen.
The Mtk6574 has a maximum clock speed of only 502MHz, which seems like a significant improvement compared to its predecessor, the 6573, which had a clock speed of 650MHz.
However, its manufacturing process has been changed from 65nm to a brand new 45nm process, resulting in better performance and more integrated transistors.
"To some unprofessional people, this chip must be a reverse upgrade."
After all, with a significant drop in frequency, performance is bound to suffer.
However, the performance of a chip is not simply affected by its frequency; many other factors also play a role. In fact, this chip offers more than a 20% performance improvement compared to its predecessor.
When it came to the core parameters, Lei Jun's expression became serious, his eyes sharpened, and he read out the data word by word, revealing his meticulousness and professionalism.
A round of applause erupted from the audience.
But some people in the live chat started to question it.
"MTK6574, isn't it just a weakened version of 6573? They just rebrand it and sell it as a new product."
"What's so great about 45nm? Honor is already at 28nm, that's several generations behind!"
"Lei Jun's (Lei Jun's) advertising is a bit misleading!"
But these comments were quickly drowned out by the cheers of the Mi Fans.
"Mr. Lei's explanation is very clear. Indeed, you can't just look at the frequency of a chip. No wonder Nvidia's chips are so difficult to use."
"Upstairs, are you using the old model? This year's new Nvidia model works great."
"Only Xiaomi dares to make smartphones priced below 700. After all, business people don't do things that lose money."
Soon, the introduction of the MTK6574 officially ended, and many Xiaomi fans accepted this new generation 45nm chip, which seemed to be a reverse upgrade but actually had a significant performance improvement.
Redmi is definitely better than the Enjoy series...
After introducing the performance, Lei Jun's smile gradually faded, and his eyes became somber.
"In terms of memory, the first-generation Redmi was equipped with 128MB of RAM and 512MB of storage."
At this point in the introduction, instead of applause, a chorus of boos erupted from the audience.
128MB
This number, when considered in 2011, was indeed rather meager.
The Enjoy series next door is 799, but it only has 256MB + 1GB. Redmi has cut the price in half?
"I know some people will say, is 128MB enough?" Lei Jun clearly anticipated the audience's reaction, and his speech became much faster. "I'm telling you, it's enough."
The MIUI system is specifically optimized for Redmi, with the system taking up only 64MB and the remaining 64MB allocated to applications, which is more than enough.
QQ, Fetion, and UC Browser can all be opened simultaneously without any problems.
The audience was skeptical; their expectations for the phone had already dropped, unless... unless it had an incredibly high price.
Regarding the battery: It uses a large 1800mAh battery, which can last for a day and a half under normal use.
The screen is 3.2 inches with a 320p resolution. Although the quality is average, the display effect is definitely worth the price.
With each word Lei Jun spoke, the audience's enthusiasm waned by one point, because everyone could see that apart from the "new" processor, all other specifications of this phone were downgraded.
With 128MB of RAM, 512MB of storage, an 1800mAh battery, and a 320P resolution screen, this configuration was indeed only considered entry-level in 2011.
Lazy Sheep's assistant replied in the comments section: "To be honest, the configuration of Redmi is a bit disappointing, but if the price is really brought down to below 700, it can't be said that Lei Jun is being unfair."
After all, the supply chain is not what it was six months ago...
But someone in the live chat immediately retorted: "What do you know? Redmi sells the system, not the hardware..."