Chapter 261 Personally Investigating the Indian Market
Chapter 261 Personally Investigating the Indian Market
Hong Feng and the other co-founders all looked on with skepticism.
After all, they had investigated the Indian market before. Although it was also a populous country, it was not comparable to China.
Lin Bin asked with a hint of hesitation, "Mr. Lei, are we really going to the Indian market?"
"Yes." Rebus nodded affirmatively at the skeptical crowd. "The Indian market is very similar to China's three years ago."
Feature phones were the mainstay, and smartphones were just starting out.
Large population, price sensitive.
Our Redmi and Rice series are perfect for that area.
Lin Bin thought for a moment: "But Transsion... they're doing very well in Africa, and they're also expanding in Southeast Asia. They'll definitely enter India."
"So we need to be quick," Rebus said, looking at him. "We need to secure the position before we can transmit the message into India."
Lin Bin nodded: "I'll arrange for someone to go to India to investigate."
"No," Lei Jun shook his head, "This time, for the sake of accurate data, I want to go myself."
Three days later, Rebus flew to Sindri.
A temporary team has been assembled here, and the person in charge is a local man named Manu Jain, who is in his 30s and graduated from India’s best university: the Indian Institute of Technology Delhi.
A true intellectual, he was very optimistic about the potential of the Indian market, drawing on his understanding of his own country.
"Mr. Lei, the Indian market is huge, you will definitely not lose money if you invest here."
Taking smartphones as an example, sales reached 1200 million units last year, and are projected to reach 2000 million units this year.
The key is that the competition isn't high; we only need to defeat one competitor, and that's Sansang.
The Indian market is currently quite clear: Samsung holds 40%, Nokia holds 37%, and the rest is divided among dozens of other brands.
Manu Jain said that the three-year-old also proved his strength. After all, Nokia's level of intelligence is hard to describe. The fact that it still has 37% market share is purely due to its past achievements.
What about Chinese brands?
"Gionee, Blue Factory, and Green Factory are all entering the market, but their scale is not large."
There are also some small Chinese brands, but they're not legitimate players and don't deserve our attention. The real problem is... Transsion.
Leibusi tensed up, as if some unseen gaze was watching him.
"What's wrong with the voice transmission?"
Manu Jayne took several photos and a red T-shirt out of the drawer and placed them on the table.
Lei Jun ignored the photo, picked up the T-shirt, turned it over and looked at it. There was a white logo printed on the chest: Transsion.
"This is Transsion's uniform, made in India."
Lei Jun desperately needs an answer to this question. After all, he has already taken so much from the domestic market. If he chooses to go abroad, will they still not let him go?
"Yes." Manu Jayne nodded. "Mr. Lei, according to my investigation, Transsion already has an office in India, in Gilga."
There weren't many people, about twenty or so.
But they are already considering laying canals.
Lei Jun held the red T-shirt, gritting his teeth. Shen Fei, the younger but more cunning boss of a rival company, was stirring up his emotions.
From Africa to China, then to Southeast Asia, and now to India, Transsion's progress has never stopped.
"Mr. Lei? Mr. Lei?"
Leibusi snapped out of his reverie and looked at the red T-shirt: "Make the arrangements. We're going to Gurgaon tomorrow."
The next day, Leibusi stood across from an office building in Gurgaon, and sure enough, a voice transmission symbol appeared on the building.
The red logo, under the sunlight, gave Lei Jun a haunting feeling.
Back at the hotel, he called Lin Bin.
"We must enter the Indian market. The sooner the better!"
"Mr. Lei, what did you see?"
On the other end of the phone, Lin Bin was very anxious. They had only discussed investigating the market and finalizing the listing plan, and it had only been a day…
"I saw the telepathic message." Leibusi's voice carried a hint of urgency, a sense of wanting to prove something.
"They've already started planning. Shenyang Aircraft Corporation wasn't lying to us; they genuinely believe in this market. If it drags on for another six months, India will become like Southeast Asia."
There was silence for a few seconds on the other end of the phone.
"Understood. I'll prepare the Redmi Indian version plan right away and see where we can cut some features."
"There's one more thing."
"What?"
"Please arrange another meeting with Shen Fei for me. I'd like to have a more detailed discussion with him."
Lin Bin was a little reluctant: "Old Lei, we don't need to..."
"It's not what you think," Lei Jun interrupted him with a smile, now back to his tech fanatic persona. "I just wanted to chat."
"Can't we just have a meal together like last time?"
After hanging up the phone and closing his eyes, Lei Jun's mind was filled with the audio signal on that building.
He quickly clenched his fist, a slight smile appearing on his face. This time, he was determined not to lose.
What Lei Jun didn't know was that the GG sign was specially prepared for him, and those red T-shirts were indeed the uniform of the Transsion ground promotion team.
The only task of the ground promotion team was to put on a show, to put on a good one.
…………
On June 1st, in order to offer some advice to Lei Jun, Yu Dazui launched the new Enjoy 2 series in Kyoto.
Yu Dazui stood on the stage, full of vigor and confidence.
"Enjoy 2 series, fully switched to HiSilicon chips."
This is also the first time we have equipped a product in the 100-yuan price range with our self-developed K3V1 chip. There are many reviews online about the performance of this chip.
It started at over 2000 yuan, then dropped to over 1000 yuan, and now it's down to a hundred yuan.
We at HiSilicon have never stopped moving forward.
By the way, I'd like to give you a sneak peek at our iterative chip; it has a brand new name.
There was no suspense on the big screen; a book appeared directly: the Classic of Mountains and Seas.
Then the book began to turn, stopping on a page, and then a cheer erupted.
After all, the image above is shaped like a deer, covered with dragon scales, with a fleshy horn on its head, eyes like a tiger, ears like a cow, feet somewhat like a horse, and a tail like a cow's tail. Overall, it gives people a feeling of benevolence and majesty.
"From now on, all mobile phone processors from HiSilicon Semiconductor will be named Kirin processors, and the first-generation high-end chip Kirin 910 will soon be in mass production."
"Qilin!"
"HiSilicon".
However, some unfriendly comments appeared in the live stream chat: "Heh, garbage that sold for 2000 yuan is put down to 100 yuan, and a bunch of idiots are still there, thank goodness."
"The processor is so outdated, it's not even suitable for budget phones. Are they just going to sit in the warehouse collecting dust?"
"That company is really overdoing it. How many seconds does it take to post a comment?"
"Hehe, that's definitely better than yours."
At this moment, Yu Dazui said with a serious expression: "HiSilicon Semiconductor's decision is not as simple as changing a name, but an overall upgrade."
Our HiSilicon team has completed private lessons with Professor Li Jiahui and successfully graduated.
The upcoming Kirin 910 will definitely bring everyone a surprise.
A cheer erupted from the audience, and Yu Dazui waved his hand.
"Let's continue with today's main character, Enjoy 2."
RBCT