Shockingly, a counterfeit factory has produced a 3-nanometer chip.

Chapter 269 Offline Battle: Lei Jun Meets a "Benefactor"

Site selection, renovation, and recruitment are proceeding simultaneously, with the goal of opening all stores within a month.

Sansheng was not to be outdone. They increased the rebates for dealers by 5 percentage points, allowed them to adjust prices offline, and promised half of their marketing expenses.

The condition is that the distributor must open an exclusive store!

For the first time, Transsion's offline expansion has felt the pressure.

"President Shen, the situation is not good." Li Qing, the head of the publicity department, walked into the office with a list in his hand.

"The fruit company said there would be 100 slots this time, but actually more are needed."

There are 27 slots available in East China, and many of these agents have already signed agreements to become authorized fruit stores.

The situation is slightly better in South China, but five people have still signed contracts.

Shen Fei took the list and looked it over...

All slots are for one person leading three others; one slot allows you to open three stores, but you are not allowed to open other stores under your name. This is especially true for Transsion; if you are found to have done so, your authorized slot will be revoked immediately.

"What about San Sang?"

"Even more ruthless. They issued an ultimatum to the distributors: if they did not become agents for Transsion, they would cut off the supply of Sansang."

Some dealers rely on the Sansheng brand for their livelihood and have no choice but to compromise.

Shenfei was also a bit worried. He had finally managed to drive Lei Jun out of the Indian market, but now Sansang and fruit were starting up again.

Should we also drive them to the Indian market...?

Shen Fei carefully recalled the two companies from later generations and realized that they were indeed inextricably linked to the Indian market.

For example, when Sansang went to invest in the Indian market, he was swindled out of a large sum of money.

Although Apple didn't actively invest in the Indian market, Foxconn did! The curry-flavored Apple phone is indeed quite good.

As for the current competition in the offline market, it's not a big deal. After all, Transsion's offline channels mainly rely on its own stores...

Franchisees are just one supplementary element.

What is the current percentage of your stores that are physically located in physical stores?

"The 8:2 policy has always been in effect."

80% of the stores are self-operated, and 20% are franchised stores.

The franchise stores are mainly located in third- and fourth-tier cities, with approximately 1200 franchisees and around 2000 stores.

"Increase the proportion of self-operated stores from 80% to 90%."

Since we have money on hand, some franchise stores will be converted to self-operated stores. Companies that are willing to convert will buy them out, while those that are unwilling to convert or voluntarily give up will be replaced with other suitable stores in the local area.

Li Qing nodded, without mentioning the money. After all, a single Motorola S2 had already made Transsion a fortune.

…………

At the same time, the fruit company is also stepping up its efforts. They have not only added 200 more authorized distributors, but also launched a regional agency policy.

The condition is that regional agents cannot represent other brands, and other platforms can only sell fruit.

Cook offered these distributors very attractive terms: a three-year guaranteed contract, all renovation costs included, free staff training, and sales rebates.

This was practically an impossible task for a fruit company, but Cook did it anyway.

After all, it's all worth it to expand into the Chinese market.

After these offers were announced, 80% of the distributors chose fruit, even though their rebates were lower. But fruit was fruit, and the terms they offered were hard to refuse.

"Mr. Huang, transfer the money."

The fruit distribution network in East China is quite extensive, so we need to increase our investment in store resources.

After saying that, Li Qing and Wang Hua handed him a check, indicating that he should sign it and then submit it for review.

Huang Tianya didn't even look at it before signing his name directly.

The discussions in the United States have continued to deepen over the past two days, with many investment banks even taking advantage of the situation and offering to acquire Huaxin Investment's assets at a 5% or 6% discount.

Some people even offered 30%, and some even clamored that if it actually came to fruition, they wouldn't even get 30%...

But Huang Tianya ignored these people.

Competition among offline stores is far more intense than imagined. As of July 1, 35 offline channel partners have disappeared, while 125 new self-operated stores have been added.

The fruit and mulberry stores have also expanded by dozens of stores.

In first-tier cities, such as Nanjing Road in Shanghai, on these relatively bustling commercial streets, the signs for Transsion, Fruit, Wang Ge Barbecue, and San Sang are lit up side by side.

"Look, guys, the world's four top mobile phone companies are standing side by side."

"If you want to experience the lag of Android, choose Samsung; if you want the smoothness of iOS, choose Apple; if you want to experience the humor of Mount Tai, choose Transsion."

If you're in a bit of a hurry, you can choose Brother Wang's BBQ!

Although many people are making fun of it, sales and foot traffic at offline stores have not been as balanced as expected.

The price reduction strategy for the fruit has worked. Although the price of the fruit was reduced from the fifth grade, the price of the fruit 4s was also reduced by 10%, bringing the price down to 4499. With the addition of new offline stores, sales increased significantly.

Motorola also benefited.

Apple's price cut has boosted the overall popularity of the high-end market. This is the first price reduction for the Motorola S2, starting at 3699 RMB in China, and sales have increased by 20%.

Transsion, as the main brand, also benefited...

As for Sansheng, sales fell by 25%.

First, the product was not good; second, the fruit company and Transsion were engaged in a price war, squeezing Sansang into the middle.

Although they also lowered prices, Motorola's product strength is stronger.

Many people who like foreign brands either choose fruit or Motorola, and as for Samsung...

"The eldest brother beat the second brother and killed the third brother," Huang Tianya said with a smile in Shen Fei's office.

Shen Fei looked at the sales report, but he wasn't that excited.

The market is already buzzing, should the S3 be launched directly?

"If fruit companies want to wage a price war, then we'll wage a product war."

The S3 boasts the strongest performance ever, and this time we will completely solidify our dominance in the high-end market.

That afternoon, Transsion posted an update on its official Weibo account.

The accompanying image is a poster: "The S3 family is coming soon, stronger than ever."

Several posters were attached, showcasing the three phones in the S3 series.

"We just finished marketing our offline channels, and now we're releasing a new model."

"I can finally retire my S2. I've had both phones for over a year... I can finally buy a new one."

"Heh, Transsion can beat the discounted iPhone 4s..."

"Let's see if the fruit can beat Motorola in America first, upstairs."

At the same time, Huawei quickly followed suit and officially announced the Mate 7 series.

Although according to the usual generational naming convention, this phone should be called the Mate 3, he still respected Yu Chengdong's (Yu Dazui's) wishes...

After all, this is Qilin's first battle, so it should be a grand affair. Changing the name is also the simplest way to attract traffic.

The official announcements from both companies made Lei Jun glad that he had made the right choice.

He is currently in New Delhi meeting with the owner of Reliance Communications, India's second-largest telecom operator.

Their parent company is India's AdA Group, which was split from Reliance Industries, India's richest company.

Today we met with Anil, the head of this behemoth company. In front of outsiders, he is high-profile and ambitious, but today he was very polite. Lei Jun knew very well that the other party was eyeing the rice resources.

"Mr. Lei, would you like to consider this cooperation proposal?"