RBCT Chapter 1070 Battle of Giants (5k)
Chapter 1070 Battle of Giants (5k)
From the similarity of the 3.2 version of Q Doctor, to its forced installation charge, to Penguin’s acquisition of antivirus and upgrade of the computer housekeeper’s second attack, to the public cursing of the head of 360, to the attack by Koukou’s bodyguards, and finally Zhou Hong Clothes "doesn't work well, take a boat to float on the sea" and go far away...
In the past one and a half months, the competition between Penguin and 360 has been exciting, abruptly dancing a Latin dance on the computer screens of hundreds of millions of users.
I thought that with Zhou Hongyi's sigh, the performance had come to a tragic end, but unexpectedly, the drumbeat suddenly changed, Fang Zhuo stepped onto the stage, pulled off the curtain, pushed Zhou Hongyi away, grabbed Ma Huateng, and started Cha Cha Cha.
And this battle of giants that has emerged even dates back two or three years ago. It starts with Wang Xing, who is now in charge of Weibo. The media, industry and non-industry, and people who eat melons are all overjoyed.
Wang Xing once founded Xiaonei, which has now been acquired by Penguin.
Originally, acquisitions are normal in commercial activities, but Wang Xing was unwilling to lose, so the model was fine, even the games of "stealing vegetables" and "grabbing parking spaces" were exactly the same. thing?
At that time, Xiaonei was defeated by Penguin's traffic tactics. Although this was called the first half of the social media battle, it was a loss if it lost. And this year, it was Penguin's attack on 360. The tried-and-true set.
Tactics are the response to strategy. In the past few years, Penguin’s much-criticized traffic strategy has been enriched by Wang Xing in a way of “never forgetting, there must be echoes”, almost splashing the hot oil on the audience’s face superior!
The words "just do the penguin" were circulated in a small area in the industry before, but this time it was shared by Wang Xing at the moment when the penguin was most critical, and almost paralyzed the Weibo server.
Whether it's Wang Xing's undisguised hatred, the official Shi Hammer's "Mr. Fang's handwriting", or the strong emotions of these four words, they have all brought public opinion to another level.
The battle of giants, the collision of big bosses, grievances in the industry, personal grievances, business success or failure, so many factors mixed together, plus the news that "it is said that Zhou Hongyi last disappeared at Hang Lung 23" and other news...
Penguins are cooking oil, Yixin is flowers, the media is impatient, and netizens are talking about it.
On October 10, the second day of the National Day holiday, well-known IT magazines including "Computer World" joined in their criticism of Penguin. The issues that have been discussed in the past and those who have stood up to criticize all appeared again in the In the media's exposure, it was like a gust of wind and rain, blowing towards Pengcheng.
On this night, Yixin, which has been online for two days, has exceeded 100 million active downloads displayed on the single platform of the YMS software store, while the system push downloads of mobile phone manufacturers such as Yike, Hanwang, Meizu, and Kesheng in the YMS ecosystem have not been disclosed. , but the former has shown users' enthusiasm for early adopters.
With such a user base, the use of Yixin software has long been clear. In fact, unlike what the first group of people imagined, Yixin is not a mobile version like Penguin, but an instant messenger that focuses on the real relationship between users.
Use your mobile phone number to register and log in, and when you read the address book, it will display relatives and friends who have also registered with Yixin, and then you can send text messages for free.
This looks more like a mobile Fetion?
Observers outside the industry have invariably thought of the functions of Fetion.
Easy to use, single function, simple interface... Can this really shake Penguin's position in the communication field?
The opinions of practitioners and experts began to diverge, and there were a lot of heated debates and predictions in communities like Zhihu. Not to blame, but the number of registrations and active users of Penguin is too large.
This level of challenge, even though the public opinion is criticized by thousands of people, it is difficult to be full of confidence in actual competition.
On October 10rd, new news appeared on the public opinion that was still hot during the holiday, and a reporter got an interview with the other party!
Many people were surprised which media was so powerful, and then they saw the word "Sina".
Sina: No talent, exactly the next!
It's Sina...that's not surprising.
However, it's not just Sina, there is also a joint interview from Sohu.
In the past few months, Yike and Sohu have jointly invested in Sogou, which is operated independently, to fill a part of the YMS ecosystem. The relationship between the two parties is good. This time it is said to be an interview, but it is actually a promotion meeting about Yike’s mobile service YMS. Sohu The trial application for was approved.
At 23 o'clock in the morning, reporters from Sina and Sohu arrived at the Yike headquarters of Hang Lung [-] together, and met Hanvon, Meizu, AutoNavi, Yixin and other ecological manufacturers and potential cooperative manufacturers who had already arrived here.
Yike mobile service has been working hard since this year, and the effect is not bad, but there are still many problems, the biggest one of which is the manufacturer's doubts.
Yike previously announced that it will take out YMS advertisements for sharing, but the specific cooperation plan has not been released, including the cooperation plans for different businesses, and no details have been made.
This kind of cooperation, which partly depends on the effectiveness of Yike's commitment, is the reason why many manufacturers hesitate.
Well, it’s not that I can’t trust Yike... It’s just that I’m afraid, Yike has said what it believes in at every stage of its business development...
It is better to implement the specific plan and contract text.
The promotion meeting started at 9:[-], and the atmosphere was not serious. Fang Zhuo talked about his thoughts on YMS, and formally introduced Qi He, the president of YMS ecology, to partners and potential partners, which was also an endorsement for him.
The ecological cooperation of mobile services is not so easy. Different manufacturers will have different considerations and opinions, which requires patience and ability.
Fang Zhuo and Qi He chatted and laughed on the stage, and naturally answered some manufacturers' questions.
Although YMS is learning Google's GMS, the environment at home and abroad is different, and Yike needs to promote this work according to local conditions.
The promotion meeting did not come to an end until around 12:[-] noon, which also meant that the two media had little time for interviews.
"Mr. Fang, Mr. Fang, is the new Yixin software released two days ago an important part of the YMS ecosystem? How do you see its future prospects and industry competition?" Sina reporters are looking for a balance point, taking into account today's Condition.
"Yi Xin is very good. I think the response is good, which proves that Mr. Zhang has chosen the right direction." Fang Zhuo pointed to Zhang Xiaolong in the audience, who was also present today.
"Mr. Fang, everyone is very concerned about the competition between Yixin and the mainstream communication software in the industry." The Sina reporter asked implicitly without mentioning his name, "However, I noticed that the two-day trial made some people doubt the strength of Yixin's products. Asked, how does Fang always judge this matter?"
Fang Zhuo was unpretentious, he was very straightforward, and gave the most positive response: "I know that many people are concerned about the competition between Yixin and QQ, but in fact, whether I or Mr. Zhang, for us, the highest priority What matters is whether the Yixin software can solve the needs of users."
"As for the competition with QQ, this is incidental. At present, our positioning of Yixin is a high-frequency functional software, rather than giving social attributes, which is also determined by priority."
Instead of making a product with the competition with Penguin, it is a good product to compete with Penguin.
This is a strategic point that Fang Zhuo and Zhang Xiaolong talked about. Public opinion belongs to public opinion. How to make products well is the most important thing for Yixin Company.
He paused, and continued: "I also noticed some comments about Yixin. In fact, I don't think it's simple. It's not as fancy as QQ, but I think it has the beauty of simplicity."
Fang Zhuo thought for a while, and added: "Conciseness is not easy in our environment. I believe users who have used various family bucket software should be able to understand the value of 'conciseness'. A position I strive for."
Seeing that Mr. Fang did not shy away from mentioning QQ, the Sogou reporter asked: "Mr. Fang, everyone pays a lot of attention to Yixin, and very much hopes that Yixin can replace QQ. Netizens now affectionately call it Hippo software. What do you think about this software?" Are you confident?"
"That's just a joke I made with everyone." Fang Zhuo laughed, "Those who have used Yixin these two days should know that Yixin and QQ are different. QQ has many users. If Yixin can get some It's been great."
He asked back: "Do you know the corporate culture of our Yike?"
"Just do it..." the Sogou reporter blurted out and stopped the last two words abruptly.
There was laughter in the conference room, what happened to this reporter, even if it was true, he couldn't tell...
Among them, Zhang Xiaolong smiled happily and awkwardly...
He is not such a flamboyant person, but Wang Xing insisted on giving himself Mr. Fang's calligraphy, and he insisted on giving it... so he had to accept it.
When the public opinion exploded, Zhang Xiaolong felt a little regretful, but at the same time felt that it seemed to be a good feeling.
"Keep making progress." Fang Zhuo corrected, and said, "Remember to cut it when you go back. To be honest, Yike has never set foot in the field of communication before. This time we can make Yixin and achieve results. It is progress. It is to let our internal Satisfied, as for what the outside world thinks, this will not affect our pace of product development.”
Yixin has tested many things internally, but only the basic functions have been released this time.
Fang Zhuo was a little dry, picked up the teacup, and said with a smile: "You are too concerned about Yi Xin, Mr. Zhang is sitting here, you can ask him."
Sogou reporter immediately asked Zhang Xiaolong a question: "Mr. Zhang, public opinion has high expectations for Yixin. How do you deal with the pressure of competing with Penguin?"
Zhang Xiaolong is seldom and not good at dealing with the media. Hearing such a question, he hesitated for a while and replied, "We have released a set of hippopotamus emoticons, which will be launched tonight."
"Cough cough cough." Fang Zhuo choked on the tea.
Whose idea is this?
If Yi Xin does this, a joke may become a permanent mark.
Could it be that Wang Xing, who has returned to the capital, is coming up with ideas?
Fang Zhuo waved his hand, without explaining his gaffe, it's better to untie the enemy than to tie the knot, the knot is getting harder and harder.
Many manufacturers in the conference room have turned into the frontline melon-eaters. They laughed out loud when they heard Zhang Xiaolong's words. This President Zhang is also the same...
Zhang Xiaolong saw that Mr. Fang seemed to have some opinions, and immediately said close to the corporate culture: "We all turn pressure into motivation, keep improving, and serve users better."
False corporate culture, quick hippo emoji, just fuck a penguin.
True corporate culture, serving customers with heart and keeping progress.
Fang Zhuo saw that this picture was always showing a tendency to be spoiled by Wang Xing, so he chose to end the media time: "It's almost noon, everyone should be hungry, that's fine."
The manufacturers in the audience responded immediately.
"Not hungry, not hungry, Mr. Fang, don't worry."
"We are also very concerned about the development of communication in the YMS ecosystem, Mr. Fang, let's talk again."
"Yixin is related to YMS traffic, and it is worth investing in."
The voices of the people who eat melons are very consistent. It doesn't matter whether you do penguins or not. What matters is the development of the same ecological ring.
Seeing this, the Sina reporter immediately stepped up his courage and asked, "Mr. Fang, what do you think of Penguin being criticized by the public recently?"
This is completely irrelevant to today's presentation.
However, everyone's attention was raised to the highest level.
"This..." Fang Zhuo pondered for a moment, then said, "If I say I don't care about public opinion, it's a lie, but if I say that I really care about Penguin's public opinion, it's not very true."
"This problem is more complicated. In fact, because of its own characteristics, Penguin continues to expand its business. This is in what is commonly known as YBAT. It is not a few years ago. At that time, everyone had no money. Now it is the market value The higher the value, the more you need to look for business growth points, otherwise, if you don’t go, competitors with high market value will also come.”
"I don't really want to elevate the significance of Yike's competition with the Penguins. Well, if Pony is willing to talk to me, I am happy to talk to him about my views on the Penguins."
Fang Zhuo pondered for a few seconds: "Objectively speaking, the competition among the giants will become more intense. This is an inevitable trend of the development of the times. We just happen to meet it, and we are happy to meet it."
He glanced at the thoughtful Zhang Xiaolong in the audience, and Wang Xing, Lei Jun and others flashed in his mind.
This is an era of fierce competition among giants, and Yixin has just opened a new page.
This is the end of his interest in answering the media. Although Sina, Sogou, and the audience still have more to say, this is the only way to go.
And this response from the party concerned was not as violent as everyone imagined, but many people extracted the attitude Fang always wanted to express.
The reality has proved time and time again that if a small factory like 360 does not have the intervention of external forces, it will only fail under the pressure of giant penguins. The four giants shaped like penguins have their own advantages, and Yixin is just the beginning of their collision.
——Mr. Fang: Yixin kicked off the prelude to the battle of giants.
……
The voice from the head of Yike did not get a response from Penguin, and the communication giant let the public opinion criticize it, but kept silent.
Yixin is proud of its success and continues to increase its promotion efforts.
"Quick, quick, download Yixin and support me!"
"What?? Don't want to use it?? Sending text messages is free!!"
Many users were pulled in like this. Feelings are worthless, but sending text messages is valuable...
How much are text messages worth?
Last year, the SMS service revenue of China Mobile, China Telecom, and China Unicom totaled more than 1000 billion yuan, of which China Mobile's revenue was 503 billion yuan.
Such a [-] billion market is created by the majority of users.
It was not until January 1 this year that users of different operators sent text messages to each other for 15 cent. Before that, China Mobile sent at least 1 cents to China Unicom.
Therefore, this situation also gave birth to the monster "Mobile Fetion", which had 08 million registered users and 1.47 million active users by the end of 3724.
In terms of instant messaging tools, Penguin is the well-deserved No. [-] in China, and Fetion is the well-deserved No. [-]. When it comes to mobile devices, this is about to be transferred.
Fetion is the number one mobile instant messaging tool.
However, just after the release of Yixin on September 9, the three major operators have more or less received analysis and lobbying. This will be a mobile communication software that shakes Fetion and encroaches on the interests of operators in short messages.
File reports, data demonstrations, prospect analysis, and conclusive words.
Because China Mobile has the Fetion application, it is even more concerned.
On October 10, Qin Ye, vice president of China Mobile, called Yike to inquire about the situation.
The call went directly to the President's Office of Yike.
It stands to reason that China Mobile is not the competent authority, and it has no control over Eke if it cannot produce communication software. However, Eke, a mobile phone manufacturer, needs to consider the strongest operator in the country.
"Hey, Mr. Qin, haha, Yixin? Oh, I thought you were looking for me to talk about Yike's mobile phone. Why did you suddenly think of this?"
Fang Zhuo laughed when he received the call.
"I just asked about the situation. I heard that Yixin is a very good software that can help users solve the problem of sending and receiving text messages." Qin Ye said politely.
China Mobile is the strongest operator in the country, but Yike is now the strongest mobile phone brand in the country. This is what many leaders like to see. Some leaders even used "Huaxia Nokia" as their expectation and praise.
Besides, Boss Fang is not ordinary.
"It's a small thing, we made it after imitating Fetion, to compete with Penguin, hey..." Fang Zhuo's tone suddenly became vigilant, "Boss Qin, what do you mean by this call? You are here to speak for Penguin ?”
Qin Ye smiled and said, "Boss Fang, where are you thinking? Well, to be honest, I'm here to help Fetion and see if I can follow suit."
Fang Zhuo said in surprise: "Mr. Qin? It's only been a few days for Yixin to send a text message. You're exaggerating. Ask Fetion? Doesn't Fetion have hundreds of millions of users?"
He didn't wait for the other person to answer, and said sharply: "President Qin, did someone blow you a whistle? Really, it's really not easy for us to do something, where is Yi Xin?"
"After only a few days of going online, I have to bother Mr. Qin to come and ask me. What should I say? Mr. Qin, to be honest, did Pony call you?"
Qin Ye quickly denied: "It's nothing, Boss Fang, Boss Ma didn't even make a phone call."
"If it's not Pony, then it's someone else from Penguin or someone he's looking for?" Fang Zhuo asked again.
Qin Ye didn't answer directly this time, and said with a smile: "President Fang, can't I call and ask, can't I let Fetion also study?"
"Okay, I get it, Mr. Qin, I didn't say it, it's worth going to your side to chat about such a trivial matter, why doesn't Penguin just find someone to come to Hang Lung to arrest me? Isn't that all right?" Fang Zhuo complained ,.
Qin Ye really wanted to ask, it seems that he heard that someone went to Hang Lung 23...
He was concerned about his identity, so he didn't ask, so he could only say, "Mr. Fang, my phone call today is to demonstrate and study, so that I don't know anything about the industry situation. Don't think too much about it."
"President Qin, if you want to talk about the situation in this industry, let me tell you something from the bottom of my heart." Fang Zhuo said seriously, "No matter what others say, what about Yixin, or how about Yixin's SMS business, it is us. Do what comes with your phone to try."
"Public opinion is hyping this up, and Penguin has really set up a battle. Is it going to secretly make products to compete with Fetion?"
"Hey, if you have to say it, anyone can do it. It's just that Penguin has so much traffic, so it can't do it. Am I right?"
Fang Zhuo talked about the real threat to the industry. How could the communication boss not be a threat, but the fledgling software?
Speaking of the prospect, is it clear from the reality?
Qin Ye was taken aback when he heard this, the penguin couldn't be so dirty.
He pondered for a while, talking about communication, Penguin is indeed very powerful.
"Boss Qin, take a look, you can see if Penguin wants to engage in this text message." Fang Zhuo said lightly again.
Qin Ye didn't express his opinion, just smiled and said: "Mr. Fang, you, you, I didn't say anything, and I didn't come to Xingshi to inquire about the crime, so you let me see the penguins."
Fang Zhuo said as a matter of course: "Of course, I don't want to be wronged, oh yes, NetEase seems to be making similar software in two days, isn't your Qin Zong going to call NetEase again? It's unreasonable. "
The public opinion was too lively, and Yike entered the newsletter, which aroused NetEase's interest in taking advantage of the situation to play, whether there is a date or not.
Qin Ye hadn't heard any news about NetEase, but this was easily verified.
He shook his head: "Okay, Mr. Fang, don't provoke me, I won't interfere with your business development, just ask casually, I will download Yixin later, and I will support you."
Fang Zhuo was very satisfied, and joked: "That's good, remember to add me Yixin, and we will fuck penguins together."