RBCT Chapter 1071 Defeat each (4k)
Chapter 1071 Defeat each (4k)
Chapter 1071 Defeat each (4k)
Perhaps it was because the public opinion was too strong. Less than a week after Yixin went online, a call from China Mobile came unexpectedly, not just from China Mobile. Fang Zhuo received calls from different levels of China Unicom and China Telecom within two days.
Yike has cooperation with China's three major operators, China Unicom has the deepest cooperation, China Mobile is second, and China Telecom is at the bottom.
However, the mobile short message service market is the largest, and Fetion is the largest instant messaging software for mobile communication, so its response is the fastest.
In other words, it is the easiest to be persuaded.
Fang Zhuo's rhetoric to China Unicom and China Telecom is exactly the same as that of China Mobile.
Where is this?
Can't even make a piece of software when I co-author a Fortune [-] company?
Really be vigilant, you should pay attention to Penguin, it is the overlord of the communication business, and it becomes a giant by virtue of communication traffic!
What kind of company is Yike?I'm just a mobile phone seller, and I may engage in finance occasionally, so I really don't need to be so sensitive.
Fang Zhuo's response is well-founded, and based on the reality, he refuted the greetings from the operator.
Conversely, Wu Yunjun, vice president of China Unicom, after talking with Mr. Fang, made a call to the head of Penguin after some thought.
China Unicom has been cooperating very well with Yike since its 3G trial operation last year, but it also cooperated quite deeply with Penguin a long time ago. If China Unicom did not pay Penguin's value-added services through phone bills, Penguin's development may be in another direction.
When Ma Huateng received a call from China Unicom at this juncture, his first reaction was that it was related to Yixin of Yike.
As a result, the facts and imagination are somewhat different.
"Mr. Ma, we took a look at the software developed by Yike, which is a bit like Fetion." Wu Yunjun came up to talk about Yixin, "We also tried it out, so let's leave it at that."
Penguin’s lobbying of operators was not done by Ma Huateng. He was a little uncomfortable when he heard such a straightforward feedback: “Mr. Wu, this market has great prospects. Yixin breaks through the operators. Limited free SMS will be an important attraction, combined with the development of Android, the future cannot be underestimated."
"Yes, the future should not be underestimated." Wu Yunjun pondered, "So, Mr. Ma, look at this matter. Yixin's opponent is Fetion of China Mobile. It depends on how it passes the test of Fetion."
He persuaded: "We just need to be ourselves. I see that Penguin has indeed encountered problems recently. Let's solve the problems first and focus on our own market. Isn't that better than anything else?"
Hearing such persuasive words, Ma Huateng felt something different in his heart.
"Be yourself" and "focus on your own market" at this juncture... What do you want to say?
He said slowly: "Mr. Wu, the company is paying attention to the relevant situation and is actively solving it. Now it has removed the incompatibility with 360, and is trying to have a dialogue with that side."
"The leaders of Gongxin have noticed this about you and 360." Wu Yunjun raised a sentence, and then changed the topic, "Mr. Ma, today I will express my meaning in place. For the market involving SMS, let Fetion and Yixin Let’s work on those software, we Penguins don’t have to do it.”
Ma Huateng: "..."
Who is in charge of this lobbying work?
Do you only receive a salary from Penguin?
He said in a deep voice: "Mr. Wu, I don't understand what you said, why can't Penguin do it? Yi Ke can do it, why can't we do it?"
"Mr. Ma, I should ask you this question. Why does Penguin still do this? Fetion already exists in this market. Well, if you say that Yixin can use the boundaries of SMS operators to compete, then as long as Fetion is free, Yixin Isn’t it impossible to do it?” Wu Yunjun, who has done research, persuaded, “I don’t think there is any need to overreact, the so-called media hype’s threat to Penguins will be eliminated automatically.”
What is the theoretical basis for Yixin to attract users and grow?
Text messages between the three carriers are free.
That's simple. Fetion is now free within the mobile network. Let's sit down and talk about it later. Isn't this matter easy to solve?
Don't overdo it, don't overdo it, Yixin is not strong.
On the contrary, it is Penguin. This is recognized as a huge traffic volume. If you want to enter the SMS business in one fell swoop, you really have to weigh it carefully.
Wu Yunjun felt that there was no problem with the logic of this matter.
"Mr. Wu, SMS is one aspect, and the product itself is another aspect. The mobile version of Fetion, it..." Ma Huateng did not comment on Fetion, "Yike's Yixin has a very clear positioning, the product is very simple It is very easy to use, and when Fetion resolves the three barriers, Yixin may grow up."
Wu Yunjun smiled and corrected: "It's called crude."
Ma Huateng disagreed: "It's brevity."
"Okay, succinct is succinct. Let's not argue about this. I mean, the penguins don't need to get involved." Wu Yunjun softened his tone, "This is not good."
Ma Huateng insisted without hesitation: "We must make mobile products, and we must face up to the challenge of Yike."
Wu Yunjun asked: "Is it aimed at Yike or the operator?"
These words are rather harsh, and the answer is also very idealistic.
Ma Huateng asked back: "Mr. Wu, do you think the 170 billion drop in our Penguin market value before the holiday is all short-sighted investors?"
Although the Hong Kong stock market is closed for the National Day and Mid-Autumn Festival, the stock price has not recovered.
Wu Yunjun also asked back: "Isn't this because you didn't handle the public opinion well? Is it just because of Yi Ke?"
This time, without waiting for the other person's reaction, he said a little harshly: "Mr. Ma, it's fine if you say you want to make mobile products, but I just have one request, don't engage in the matching of mobile phone contacts."
What's the point of not matching and importing the address book?
Ma Huateng was silent for two seconds, and refused: "No, Mr. Wu, we have to do this."
Wu Yunjun said with a firm attitude: "Mr. Ma, I'm not negotiating, this is the red line."
There were many emotions in Ma Huateng's heart, and finally he said: "Why can Yi Ke do it?"
"It's for mobile phones." Wu Yunjun softened his tone, "How about this, Mr. Ma, I can talk to you here, and I can actively talk about Fetion with China Mobile. You don't have to worry about that, right?"
The thoughts in Ma Huateng's mind were ups and downs, and after a while, he gave an ambiguous reply: "Mr. Wu, this matter is not so easy."
which matter?Are you talking to Fetion?Or is Yike doing Yixin?
Wu Yunjun didn't study it carefully either. He has already drawn his red line today, and he doesn't expect to get an extremely clear reply immediately. Penguin is also a giant company.
He left one last sentence and said, "Mr. Ma, let's solve the immediate problem first."
Ma Huateng put down his phone, his brows were already tightly frowned.
It is understandable that China Unicom, as an operator, has scruples about Penguin's traffic, but this is unfair.
Either everyone doesn't do it, and your operators do it directly, or everyone can do it, and there is no reason to treat it differently.
Yi Ke is already a giant, but how can he tie a hand to Penguin?
Ma Huateng sat in front of the computer and digested the matter of "Unicom's red line", and planned to bring it to the general office meeting for discussion. The red line is not advisable, but Wu Yunjun said that pushing Fetion, is this also a chance to curb Yixin's development?
He thought carefully about the latest information, and casually clicked on his own Penguin Weibo on the computer.
Then, Ma Huateng saw the wave spread from Sina Weibo to Penguin Weibo.
"Hi, I'm Hippo Man, I also tried Yixin today, and it feels pretty good."
"Hahaha, everyone is Hippo Man!"
Ma Huateng closed the webpage expressionlessly.
This is Yike's marketing in action.
From the hippopotamus joke surnamed Fang, to the hippopotamus incident that ignited public opinion, to Yixin’s launch of the hippopotamus emoticon package, and now a new word “Hippoman” has emerged—meaning using Yixin to fight against penguins…
There is no doubt that the public opinions that have been strung together in this way are written by Yike Company.
From a purely marketing point of view, this set of moves is really beautiful, because the effect seems to be very good.
but……
From the perspective of being resisted, it is very disturbing.
After Penguin became one of the four giants of YBAT, and after Penguin's market value continued to rise and was expected to reach 300 billion U.S. dollars, Ma Huateng suddenly felt a little dazed and confused. Why did he suddenly become like this?
Penguin's previous vision was to become the water and coal of the Internet. Why is it suddenly criticized by thousands of people?
……
On the evening of October 10th, there was laughter in the Yike meeting room.
"Li Lan, are you doing this again? Why is there another hippopotamus? Is Yixin's factory logo going to use hippopotamus in the future?"
Fang Zhuo noticed the changes in the details of the public opinion before the meeting, and complained about it when the conversation was almost over.
"Mr. Fang, this is really not true. This is purely a spontaneous creation of netizens." Li Lan who was named was very innocent.
Although Yixin is an independent subsidiary, but... since its launch on September 9, Yike has been helping to take care of its promotion, marketing and other activities, and Li Lan is specialized in public relations and marketing.
He then added: "We pushed it after we noticed it was popular, and then, everyone liked it even more."
Fang Zhuo shook his head slightly, it was almost a carnival.
Or rather, it was already a carnival.
He asked again: "Then you made up this PP code?"
Today's public opinion news, the Yixin software launched by Yike was code-named PP during the testing period. The reason for this name is because it ranks before Q in the alphabet, OPQ... PP, QQ.
Leziren likes this kind of news the most, and it undoubtedly verifies the corporate culture of Yike Department, even the software testing code is so tit for tat.
Since the birth of the Hippo event, there has been something new every day.
This can't help but make many people sigh, what is a giant?
Look at that 360. When competing with Penguin before, there was often no new movement for a week. Yixin still has a giant fan, and can come up with new things with Penguin every day.
"That's really not true." Li Lan said the same thing again, shaking his head, "Mr. Fang, we don't know. It may be that Yixin is online, and some test users don't keep it secret. After all, it's not just our employees who are here. Yes, like Boss Xiong and the others know about it.”
Anyway, according to the feedback he got, the details of this code name first came from an anonymous person on Zhihu, and there is no specific verification of whether it is the wisdom of Xiong.
Fang Zhuo took a sip of water, thinking about the help of Wang Xing, the spontaneity of netizens, the promotion of the company, and the suspected leak of his own employees in the public opinion...
He said with emotion: "Everyone gathers firewood with high flames, and this public opinion is really too high..."
The higher result is that as of 10 pm on October 7th, Yixin has basically been online for a week, and the number of users has exceeded 5 million.
This is the combined result from YMS system, Symbian system and active downloads.
How to understand this data?
Let’s take the current competing product Fetion to understand it better. According to the data released by Fetion, it has nearly 1.5 million registrations and 3724 million active users.
The data gathered within Yixin is the number of user registrations... However, it is almost the number of active users.
Because everyone is very active when they register.
This is very rare, and it may be because the time is too short, and we need to continue to observe.
Fetion was born in the middle of the previous year. After two years, it has become the No. 7 mobile instant messaging software. Yixin was born 13 days ago, and its active users already account for [-]% of Fetion.
With regard to this growth rate and trend, one of the key points of discussion at Yike's internal meeting today is...the operators are indeed in a hurry.
Whoever is the operator who is in a hurry will definitely find a way to interfere.
Because Fang Zhuo has clearly received a call of concern, everyone is actively thinking about how to deal with it.
From the current point of view, there will definitely be pressure, but the strategy should also be effective.
Putting aside Yixin’s short-term launch and hot public opinion and other reasons, returning to the essence, there are three operators instead of one, and the competition between these three operators is also great.
China Mobile is the company with the largest proportion of SMS business, so there is a problem for the other two companies that is worth thinking about.
It can also be said that this problem is the same for users. Is SMS more expensive or traffic more expensive?
Can the revenue prospect of users using traffic make up for the loss of their own SMS business?
If you can't make up for your own, should you hurry up and grab users from friends and merchants to continue to make up?
Because of the proportion of mobile business and the existence of Fetion, the first choice for this strategy is China Unicom, which has a good cooperation with the company. As long as China Unicom can grow the cake together, all means from operators not limited to finding leading departments will be self-defeating. .
Fang Zhuo discussed the public opinion with the executives again, and finally said: "I have already considered how to discuss this matter with China Unicom. This is what I want to tell you. The mobile Internet is not only an extension of the Internet, but more It is still a kind of subversion, how to choose is very important, let’s keep working hard.”
The promise was made in the conference room, and Yixin's performance this week has injected great confidence into the construction and development of the company's ecology.
Wrap-up session ends.
Fang Zhuo felt the vibration of his mobile phone before he even sat down in the office. He glanced at it and saw that it was a number from Gongxin.
He frowned slightly. In just a few days, did the operators go directly to the competent authority?
Unexpectedly, when the phone call was made, the content was about outdated competition. Gongxin called Yike to hold a communication meeting, but this was related to 360 and Penguin.
"No, Mi Zhao, the communication meeting between 360 and Penguin, what's this about Yike? Is it to talk about Yixin?" Fang Zhuo wondered.
The secretary at the other end said very clearly: "It has nothing to do with Yixin, it is the competition between 360 and Penguin not long ago, and we have been investigating."
Fang Zhuo was surprised: "Then why are you calling me?"
"Let Mr. Zhou come back first, and join in by the way." The secretary said.
"I asked him to come back...not..." Fang Zhuo thought for a moment, as if he really sent him away by himself, and paused, "You can ask him directly."
"I don't know the number, Mr. Fang. That's the way this matter is decided. We also want to hear the opinions of Internet companies on this kind of competition." The secretary talked about Yi Ke's invited role this time.
Fang Zhuo reluctantly agreed.
Hmm... Gongxin led the communication meeting between 360 and Penguin, and Yi Ke was with him, making it seem like Yi Ke was behind 360.
Fang Zhuo thought for a while, then called Zhou Hongyi who was far away in New York, and informed him of the incident.
"Is it safe? Are you telling me to go back? Mr. Fang, who is calling you?" Zhou Hongyi was very vigilant.
"Don't worry, it's the leadership secretary I know." Fang Zhuo replied, "No problem, come back."
Zhou Hongyi was still vigilant: "People are right, what if he lied to you? Mr. Fang, how can you be sure whether he lied to you or not?"
Fang Zhuo: "..."
He really wasn't sure.
Zhou Hongyi was like a frightened bird, and sighed: "Mr. Fang, I didn't expect that I would come out like this before this. Don't worry, Mr. Fang. Many things are uncertain. I'll wait, I can't go back now. "
Fang Zhuo was sure that there was no problem with the meeting, but he could also understand the situation on the other side, so he had no choice but to end the call, not wanting to be too wordy.
A day later, Zhou Hongyi took the initiative to call back.
"Mr. Fang, I'm going back on the plane tonight. I'll see you in Shanghai."
Zhou Hongyi changed his decision and agreed to return to China for a meeting.
This choice is not difficult, but it is just another familiar alternative.
——"Either go back, or be tied back."
This must be because Mr. Fang's subordinates are not polite and not particular about their work. He never believes Mr. Fang's original words.
(End of this chapter)