Reinventing the Millennium.

Chapter 1078 871 Little Tricks (4K)

Fang Zhuo returned to Shencheng with the joint statement between Penguin and Yi Ke.

After Penguin made a joint statement with 10 in October, it made another joint statement with Yike in November.

The purpose of the two statements is similar, both are to maintain the healthy development of the industry, but this time, because of the size and brand influence of the two companies, one more will play a leading role.

After all, the Y and T of YBAT.

As soon as such a statement came out, although it was not disclosed to the media at the meeting in Beijing, everyone knew the situation pretty well, and it was a move from above.

Two shots in a row, both of which are related to the Internet, are symbolic in the eyes of many people.

When Fang Zhuo landed in Shanghai, he received a lot of attention.

However, what's interesting is that usually it's mostly phone calls, but this time most of them were messages from Yixin.

Fang Zhuo felt that this was a lack of a circle of friends, otherwise he could post a photo of the plane landing, and then "unified reply, thank you for your concern, everything is fine, normal development".

From the airport to Hang Lung 23, while replying to messages, Fang Zhuo was thinking about some tricks to deal with Penguin products.

Small tricks may not be effective, but even if it is effective a little, it can be regarded as a weakening. If it really falls into a trap, it will be even better.

Fang Zhuo knew that other people’s feelings were different from his own. The development of instant messaging software is still relatively new, and one of the characteristics of new gadgets is that everyone has different opinions on the future direction of the product.

"Instant messaging" has actually made progress with the development of smart phones in China. Before Yixin was launched, Penguin was the party that benefited the most from this process.

Penguin attaches great importance to the transformation from the computer terminal to the mobile terminal, but limited by the foundation of the mobile phone, the mobile QQ was not particularly easy to use before. One of the most prominent shortcomings is that it cannot be hung in the background. to see the news.

3号发消息，5号打开就5号看到，7号打开就7号看到。

This is not "instant" enough, but the development of smart phones has driven the development of Penguin Mobile, making it more suitable for the concept of "instant messaging".

In contrast, Fetion, which is backed by China Mobile, is very slow in its related software optimization.

As two typical products or rivals in today's communications field, Yike conferences often analyze and compare their similarities and differences and user evaluations.

Fang Zhuo felt that the normal thinking of some executives could be used to try to mislead Penguin.

For example, the "read" of the message sent by the software.

Yixin does not, the former WeChat did not, and the current QQ does not. However, this is an idea that can be promoted. It seems to be a small detail, but it can actually bring users a completely different experience.

——The other party "read" the message he sent, but why didn't he reply?

——Someone sent a message, knowing that the other party can see "read", should I reply immediately?

The communication boundary brought about by the details of instant messaging software is a very subtle and important usage psychology.

Fang Zhuo guessed that Penguin must be developing independent competing products internally. If it still takes the path of micro-innovation, it will always have a sluggish rhythm on the YMS platform. If it meets the pressure of Yixin’s marketing activities again, it may not be satisfied. Yu followed suit, but would try ideas that he advocated but failed to adopt in time, transforming from micro-innovation to real innovation.

As he walked into the office, he hid some tricks in his heart to make the opponent think badly, and the same sentence, it may not be useful, but if it works, it would be great.

"I saw a lot of express boxes in the corridor just now, has the promotion downstairs started?" Fang Zhuo sat in a familiar position and asked casually.

"It hasn't officially started yet, it's just spreading some heat." Liu Zonghong smiled, "But, our people can go downstairs to ask for some internal coupons, and the price is about the same. The express delivery is not blocked these days. .”

Fang Zhuo glanced around the office, thinking about supporting the downstairs, but didn't see anything to add.

The president's office is full of things, with many bookshelves, a comfortable sofa, and an easy-to-use refrigerator. The scent of orchids by the window is quiet, and the fortune tree next to it is also very strong.

Fang Zhuo thought for a while, then laughed out loud: "Xiao Liu, you said that if I buy a Mars3 with Yixin built-in on Yiyi and give it to Pony, will he accept it?"

Liu Zonghong felt embarrassed. Why did the boss like to do this kind of thing? He even gave a mobile phone to his competitor Jobs before.

He expressed his opinion: "It should not be accepted. We are doing Yixin this time, which is a major impact on Penguin's core business."

"Even though he tore up the contract, even though he blocked me, and even though he made small reports, he should still be a good Pony. Business competition and personal grievances are two different things, right?" Fang Zhuo opened the browser on the desktop computer and said in a tone of voice. Not sure either.

Liu Zonghong knew that the boss was willing to chat at this time, and said with a smile: "It may be the same thing for him, and Mr. Ma is also quite ambitious."

Fang Zhuo's eyes fell on the Baidu search engine of the computer browser, and he shook his head: "I didn't pour water on his head."

Sometimes Liu Zonghong can't catch up with the boss's jumping thinking, but he can understand the meaning if he is careless, but there is no need to answer this sentence, um... Boss Fang messing with Yixin, this is probably more uncomfortable than pouring water on Boss Ma's head .

Fang Zhuo let his thoughts fly freely for a while, and then said to himself: "After the Spring Festival, Pony will probably pour water on my head."

He shook his head: "You tell the downstairs, and also, inform Qi He, Dong Zi, um, Mr. Lei with rice balls, that I'm back, and arrange a meeting in the near future."

Liu Zonghong took the order to go, and just when he was about to walk out of the president's office, he heard Mr. Fang's voice behind him.

"Don't forget to get Pony a cell phone."

Liu Zonghong turned back and said yes, don't look at the Internet who always jokes about Weibo Wang Xing's not forgetting his original aspirations, Mr. Fang is the one who never forgets his original aspirations.

……

The time has just entered November, and the dispute between the two giants has temporarily subsided in a regrettable way, which inevitably disappoints the people who eat melons and their peers in the industry.

Although, in the rumors, Pony dropped the glass, Mr. Fang slapped the table in the rumors, Penguin and Yi Ke held a confrontation in the capital, and the two sides accused each other in front of the leaders in the rumors, but...the rumors are rumors after all, How can the Penguin open letter and Mr. Fang's press conference be interesting?

It takes a hard bridge and a hard horse to satisfy everyone!

However, some in this general feeling of regret also pointed out a more serious point today.

"I would like to remind you that the market value of Penguin has not risen back, and the actual effect of Yike's admission communication may make the secondary market more pessimistic than we imagined."

"If the launch of Penguin's new Q fails to revive its momentum, this kind of wait-and-see is likely to continue to cause a chain reaction in Penguin's stock price. If this continues for a few months, Shenxin Kechuang, the shareholder of Penguin that almost jumped back, may make another stab."

"Is it not a joke that Mr. Fang proposed at the press conference to halve the market value of Penguin?"

On November 11th, before the new Q was launched on YMS, Yixin selected some users to update the version, built-in Yipay and presented Double Eleven coupons.

In the afternoon, executives from Yike, Yigou and Yixin gathered together to discuss joint development.

By the way, everyone also discussed the observation of public opinion on the competition between the two sides.

Usually too busy, sometimes eat melons, listen to gossip or read everything online.

When Fang Zhuo walked into the meeting room, he heard the discussion on the market value of penguins.

"You guys will gloat. However, the domestic market is so big, and the number of users transitioning from PC to mobile is so large. In the future, this market is destined to be divided. We Yixin can eat the biggest share. , really want to eat it all in your mouth? Don't be too greedy."

Fang Zhuo sat down and said something casually based on the few words he heard.

Many people present looked at each other in blank dismay, and didn't say that they would eat all of it. Everyone felt that it would be good if they got five or five points. The co-authors always go for the biggest share?

"Yesterday, I saw that Mr. Liu's thinking is very reasonable. Although the new Q has not yet been launched, and Penguin has not disclosed more products, but Mr. Liu mentioned a competition idea, will Penguin combine QQ with news of competing products? pass the link together?"

"I think it is very possible. Don't look at the new Q being blocked by us, but the upgrade of Penguin on the Symbian platform is unimpeded, and Nokia's user scale is still the largest."

"The YMS audit may even count as a stumble, at most it makes the penguin stumble."

Fang Zhuo mentioned the speech made by Liu Chengjie, the vice president in charge of Yixin Market, in the internal forum yesterday.

How to guess the opponent's competition?The best way is to substitute. In addition to Weixin’s competing products, the news linkage of flagship products is the most direct and possibly the most effective traffic instillation.

"The new Q needs to use the address book. If it launches a competing product, it will continue to be linked, which will have a lot of repetition." Yixin President Zhang Xiaolong said.

"If it's me, no matter how much I repeat, I have to produce a product that can be compared with the opponent, and then see which one works best and continue to compete." Fang Zhuo laughed, "I believe that with Penguin's ability, this It will be soon."

Everyone nodded, word of mouth belongs to word of mouth, Penguin's technical strength is placed there.

Liu Chengjie said: "On the 9th, we can initially see YMS's feedback on the penguins."

This time, I don’t know if Penguin and Nokia had a prior agreement. The latter did not announce the download volume of the new Q. Moreover, QQ is an old product, and the version update and active download itself are relatively vague.

However, in YMS, a rough evaluation can still be made through the curve.

As for current user feedback...

To be honest, the power of choosing one or the other is very powerful. Today, those who actively evaluate QQ still have evaluations of Penguin as a whole rather than communication tools.

In the software store including YMS, although the new version of QQ is not listed, the scores of the old version have been kept down, which is a matter of word of mouth.

The factor of word-of-mouth has not been chosen in the past, and it doesn't matter if it is higher or lower.

Although there are still different subdivisions of the track, the emergence of Yixin has indeed opened a hole, and the importance of user word-of-mouth has been improved.

Penguin also made a special call about the rating of the software store, asking if it can be eliminated...

Yi Ke gave a regretful answer here.

It wasn't aimed at, Chunchun ran into internal regulations again.

Of course, there may still be different understandings on the other side.

The Hang Lung 23 meeting was halfway through, and Su Wei, the president of e-buy, arrived late. She was temporarily handling a call from a Korean brand, which delayed her attendance.

As soon as she came in, the atmosphere became much more lively.

"Double Eleven is coming soon. First of all, I would like to thank Mr. Fang and Mr. Zhang for their support of our website. Although the built-in Easy Payment is not large in scale, its conversion rate is extremely high."

"If I had known this, I would have grabbed Mr. Fang at the beginning of the year and let Yixin and the phone be built together."

Su Wei smiled.

"We selected Yixin users who have already registered with e-commerce with their mobile phone numbers. Of course, the conversion rate is high..." Fang Zhuo said, "This time it is a small closed loop from hardware to communication to e-commerce. It is our accumulated experience. At this stage, we need to see which details can continue to improve the user experience."

Zhang Xiaolong, president of Yixin, talked seriously about his thoughts: "The beginning of the year is definitely not suitable. At that time, Yike mobile phone and YMS were not formed, and the hardware foundation was not enough to deal with Penguin's counterattack. The pit of the brand..."

Zhang Xiaolong suddenly talked eloquently.

Others looked at Mr. Zhang, um... what are you talking about, Mr. Su is joking with Mr. Fang, so don't be so serious at this time, Mr. Zhang, ah, why are you still analyzing...

The quiet Zhang Xiaolong took out all his accumulated thoughts and talked about it.

Fang Zhuo listened patiently.

But before he answered the call, Liu Zonghong, who never showed his presence on such occasions, quietly handed over the phone and delivered a news that just happened.

Google made an offer to Groupon, intending to acquire the one-year-old company for $20 billion.

The acquisition news immediately swept the foreign venture capital circle.

And, it is conceivable that this will probably have a chain reaction in the country as well.

The time for Groupon to establish and develop its business is not too long. In just one year, it can get an offer of up to 20 billion US dollars from the giant...enough to make many people red-eyed.

It's just that this number...

Fang Zhuo is not sure about the number of acquisitions. Since Lei Jun went to the United States to investigate Groupon, he has paid more attention to this company and noticed that it is actually actively using the email client of the smartphone to link merchants. with client.

Today's Android system, Apple system, and even Microsoft's WM system are learning from each other. This learning process is the process of enriching users' use. Specifically, the use of e-mail on mobile phones is much more convenient.

Based on this foundation, the current Groupon is definitely better than its "previous contemporaries".

"If Mr. Lei has a call, just give me a call." Fang Zhuo just met Lei Jun when he came back two days ago, but he didn't talk in detail. He didn't expect to receive such a message today.

Bad news?Not all, if more people and capital can be brought in to open up a new market, it will greatly speed up the maturity.

However, competition is bound to increase significantly.

Liu Zonghong nodded quietly.

However, not only was the meeting over, but until this day passed, there was no news from Mituan.

Fang Zhuo was a little surprised, but he was also relieved that Lei was always capable, and it would be better to just let his own side invest money in a thousand-regiment battle. For the current Yi Ke, it is easier to use money to solve the problem convenient.