RBCT Chapter 1120 The wind is rushing, the sky is high and the ape is screaming (4k)
Chapter 1120 The wind is rushing, the sky is high and the ape is screaming (4k)
Chapter 1120 The wind is rushing, the sky is high and the ape is screaming (4k)
The head of Yike has come and gone. Except for the difference in personal perception, the competitive relationship between Ali and Yike has not changed.
Oh, it can’t be said that there is no change at all. The group mentioned in the promotion of B2B Ali and C2C Taobao, and wanted to increase cooperation with Weibo, which was agreed by Fang Zhuo.
The relationship between the four giants is relatively tense.
Ali’s Taobao has patted Penguin, and it also blocks Baidu’s crawler search, and the annual promotion activities are naturally indispensable to comparisons with Tesco.
Therefore, although the development of Weibo is getting hotter and hotter, Ali's investment in it has been limited.
Now, this publicity and distribution channel is directly opened from the upper level, which is also a win-win situation.
However, as the president who advocated the company's direct entry into the group buying market, Wei Zhe did not relax his decision-making because of Mr. Fang's trip, but sped up the communication with the senior management.
The boss said that Ali’s B2B business should be subject to the consolidation strategy, which is no problem. The group should pay attention to mobile, and the future of group buying is closely related to the mobile terminal.
The executives of the China Supply Department have doubts about the chaotic industry situation. This is no problem. The chaos is not because it is a fad, but because it has the potential for long-term development. The actions of Yike and Penguin have proved this point.
Wei Zhe had a brief talk with Ma Dian, and quickly communicated with Ali's COO Li Xuhui. He is the chief operating officer directly in charge of the China Supply Department and has an important influence on the decision-making direction.
After initially reaching a consensus with Li Xuhui, Wei Zhe began to communicate with the bosses in each region. On the one hand, he explained his thinking and judgment on the group buying market, and on the other hand, he also wanted to find out the current team's combat effectiveness.
It is not so easy to open up a new business battlefield. Ali is very different from Yike. Its own B2B business still needs a lot of manpower to support it. Once a decision is made to enter the offline group buying, how will the extra positions be divided and who will occupy the original positions? Well, these are issues that need to be addressed.
Fortunately, although there was indeed a situation of incompatibility, in the past two years, with Wei Zhe's active changes and integration, he has gradually gained influence.
Many people in the middle school were only willing to refer to Wei Zhe as "that person", but now they are called "Mr. Wei" and "brother".
Wei Zhe waited for positive and negative communication feedback, but generally speaking, the direction is moving towards the route he wants.
On April 4, he presided over the Ali B15B meeting first, and then participated in the group meeting, where the discussion was still on the entry point of mobile.
Although he used group buying as an important aspect of the future mobile terminal to promote his decision-making, the mobileization that needs to be started now obviously needs a more direct entrance.
"Yike caught up with Penguin's mistake, and then came up with a perfect marketing, and then took advantage of China Unicom's traffic. In retrospect, the development of Yixin is really hard to come by. Penguin is strictly guarded against the communication field. It is true that the shift from PC to mobile It's its weakest moment."
"In the instant messaging market, there are QQ, Yixin, Letters, and Fetion. It is difficult for us to face these competitions if we want to be a communication portal, and we still need to differentiate."
Differentiation is a powerful weapon of competition.
The rise of Yixin requires multiple factors, and when these top products are put in front of them, all the participants frown, it is really difficult.
Ma Dian noticed the atmosphere of the meeting, and said: "It's not difficult now, it's what we have to do, if we don't do it, we will be left behind, don't look at Fang Zhuo coming here with a smile last time, if Yixin completely defeats Penguin in the future, he The planned circle will be closed, and maybe our website links will be directly blocked."
"Over the years, what we have been doing is a platform for creating relationships. When people come to us to buy and sell things, it is natural to establish a transaction relationship between people."
"Now, we need to settle this relationship, and we can't let users leave after using it."
"In the past, we have been in e-commerce, whether it is Alibaba or Taobao. This time we will jump out of e-commerce and embrace the Internet."
Ma Dian, as always, is very energetic and passionate.
He finally looked around at the executives present: "It is always difficult to get out of the comfort zone. Before the National Day last year, Yike Company did not expect to be able to make communication software what it is today, right? Yike can do it, but we can't?"
Ma Dian cited the example of competitors.
It was also difficult for Yike to do instant messaging last year. It faced a proven traffic overlord, but it still did it abruptly.
At the end of the meeting, the combination of differentiated communication products and group advantages is the focus of everyone's next thinking.
Holding the document, Wei Zhe only chatted with Jiang Fang next to him, and saw that the figure of the boss was about to leave the office, and he hurried to catch up.
"Boss, we almost have a consensus on entering the group buying market."
Ma Den stopped in his tracks, didn't accept the documents handed over by his brother, and only asked, "Do you really want to do it yourself?"
Wei Zhe nodded firmly: "Eagle King and I both think that group buying is an excellent direction, and we are naturally suitable for this heavy track."
Ma Dian gave a "hmm" and said, "Then do it."
He is now delegating power to the B2B business that he relied on to start his business in this way. Both Brother and Eagle King have done quite well in the past few years, but the growth of B2B is limited to the naked eye. Taobao is easily 30% doubled.
From the perspective of the group's overall business, the role of B2B as a cash cow is also rapidly declining.
Wei Zhe also knows this, and it is also the main factor in his eagerness to seek change.
Looking back at this point in time, no matter if you look at your brother Taobao or other fast-growing competitors on the Internet, the problem facing China’s supply chain is that the intensive team seems to have never really integrated with the Internet, but only in direct sales. Jumping in the framework of thinking.
"Lao Dan" Wang Gang and "Agan" Gan Jiawei in the Chinese Conservation Department are more optimistic, thinking that the growth rate and speed are things outside the body, but more people still hope to make changes.
That's why Wei Zhe was able to promote opinions from top to bottom so quickly. After all, in terms of personal development, the brothers who were transferred to Taobao and Alipay did not improve much. It is better to do a vigorous job in the group buying market.
Ma Dian left in a hurry, he still had a lot of things to deal with, even if B2B opened up a new battlefield, he was at ease with this team.
Holding the document, Wei Zhe was very excited.
This is the right direction for Ali's transformation!
"What are you doing in a daze?" Jiang Fang, who was passing by, patted President Ali on the shoulder.
"I'm wondering whether to go to Lin Daiyu and call Lao Dan back. I need someone here." Wei Zhe said with a smile when he came back to his senses.
Jiang Fang understood the situation in an instant. Lao Dan came out of the middle school to work as Peng Lei's assistant and worked on Alipay. Now when he goes back, the group buying business is about to land.
She congratulated, and said: "The group buying market is really hot. I think Yike has already started a drastic 300 city plan."
"Well, Yi Ke is very determined. The rice ball is just the skin that runs on the outside. It is uncertain when it will tear off this layer of skin." Wei Zhe is serious, still thinking that Yi Ke will end in person.
"It seems to me that Mr. Fang really doesn't intend to do it with Yi Ke, but he still uses the Six Meridians Excalibur to talk about group buying these days." Jiang Fang thoughtfully.
Wei Zhe was surprised: "Huh?"
Seeing this, Jiang Fang explained: "Didn't you also add his Yixin friend? He just chats about this in the circle of friends inside, and some of them are quite interesting."
Recently, Mr. Fang’s circle of friends has been jokingly referred to as “Ali Team Building Club”. Jiang Fang can always see familiar figures in the comments below.
Wei Zhebi was a little surprised. Although he added it, he had no interest in using this software.
After chatting with Jiang Fang again, Wei Zhe opened Yixin on the way back.
The page is clean and clear.
It is indeed in line with Mr. Fang's "succinctness".
Wei Zhe re-evaluated subconsciously, and clicked on Mr. Fang's circle of friends.
The first item in the entry is - "Customer first is the principle that every enterprise must adhere to. This is not only the content of Ali Liumai Sword, but also a universal magic weapon for enterprises."
Look down at the second article - "Embracing change is not a formality. Mituan has launched coupons that will be refunded after the expiration date. Many group buying items are followed, but Mituan is automatically refunded. I think some other companies are still secretive. , I wish the user could only turn to the application through several layers, this is an extremely mechanical follow-up change, and it is doomed to fail."
Wei Zhe scrolled down in a little astonishment, good guy, Mr. Fang will talk on the [-]th, talk about Ali!
Is this Mr. Ma's possession or Mr. Fang's evolution?
He took another look and saw many colleagues haunting, some were likes, some were comments, and Mr. Fang interacted with these comments.
Wei Zhe flipped through the comments curiously, and couldn't help complaining in his heart, these guys haven't been influenced enough by the company's values, and they still go to the head of Yike to take classes after work?
He shook his head, and just as he was about to close the software, he saw another update from this side.
——"Integrity, this is the foundation of an enterprise. I went to Ali a few days ago and listened to Ali's Jiang Fangjiang talk about this matter. I was very inspired. Why Ali can develop so fast and stick to this iron law is important reason."
Wei Zhe looked at the content, thought about it, and gave a thumbs up. Mr. Fang said there was nothing wrong with it.
Soon, he knew why so many colleagues came to class.
This circle of friends dynamics is that after I like Mr. Fang, other mutual friends like it or Mr. Fang interacts in the comments and there are also reminders.
Isn't this equivalent to calling out "Mr. Fang has started class" from time to time?
It's really tempting to see what's new.
Wei Zhe pondered the new discovery, and quickly raised the theory.
Yixin's circle of friends has set up such a setting, not only to serve itself, but also to serve its own social relationship chain.
Very interesting ha.
……
Fang Zhuo admired Ali's style of play.
It's not just about him alone.
The so-called, what is good at the top will be worse at the bottom.
When Fang Zhuo started talking about values, he unconsciously heard other people discussing values in his ears.
The head of Yike did not shy away from this matter, but actually had a public discussion at the meeting.
Whether it's customer first, or embracing change, or integrity, passion, etc., is there a problem?
Not only is there no problem, this is indeed a clear or vague principle for many companies.
In fact, Ali's set of values is also the experience gained from his predecessors.
Guan Mingsheng, who has worked in GE for 15 years, is one of the main constructors of Ali's value system. He joined Ali in 01 as its first chief operating officer COO, and introduced many GE concepts and working methods.
Jack Welch, the head of GM, is well-known in China for his corporate concepts and management operations. His "establishing a corporate mission is a critical moment to test leadership" "lack of honesty is the worst secret in business life" and "passing" values The guideline memo card "emphasizes the company's unified values" sounds very Ali.
It should be reversed, Ali's value system sounds very generic.
Therefore, Fang Zhuo does not shy away from talking about these things, but listens to everyone's analysis based on work examples with great interest.
Another working meeting on April 4, the business was over, and at the end of the meeting, everyone discussed the function of corporate culture.
Fang Zhuo was listening with a smile at first, but the suggestion from Vice President Qi He made him stop his smile, and even glared at the person in charge of YMS who has been favored by Yike recently.
"Ali's set of values is effective because it quantifies the values and combines them with the employee promotion mechanism. It accounts for 50% of performance and 50% of value assessment." Qi He said thoughtfully, " Can we try it too?"
The quantification of values is an important feature of Ali's value system and an important factor to ensure the operation of this system.
Fang Zhuo raised his cup and took a sip of tea, then glanced at Qi He who was waiting for a reply, um, Xiao Qi, what's the matter with you?Are you serious?
You can talk about it, you can analyze it, this is related to your own promotion, you...
No wonder you weren't elected to the board.
Fang Zhuo laughed, "I'll talk about that later."
Then, he looked at Qi He again and put away his smile: "A major factor for Yike to come to the present is to adapt measures to local conditions. This is very important. You can't engage in metaphysics, you can't treat problems mechanically, you can't analyze problems one-sidedly, and you can't isolate them. to solve the problem."
Although it was two paragraphs, it was almost severely criticized in front of everyone.
Qi He was embarrassed.
The meeting was over, and that night he was still reflecting on the situation.
After he got some income, Qi He opened Yixin, and habitually checked Moments, only to see a post that Mr. Fang had just updated.
The difference from the previous one is that Mr. Fang reprinted this as a piece of news.
It is the latest report from Sohu website, titled "In-depth investigation, how fraudulent suppliers bypass the blacklist of Chinese suppliers through internal and external cooperation".
Qi He's heart tightened, it's broken, something happened to the company!
The next moment, he was taken aback for a moment, no, he didn't have a confession at home, and seeing what the boss said every day, he almost thought it was his home.
Ok.
He looked at the boss's reprint and comments, and suddenly felt funny in his heart, let's play drama now.
The dynamics reproduced by Mr. Fang are completely different from the previous ones. They are extremely concise, and you can see his extreme astonishment, just one word and a string of ellipsis.
--This……
(End of this chapter)