RBCT Chapter 1136 New Machine Arrives
Chapter 1136 New Machine Arrives
Chapter 1136 New Machine Arrives
Fang Zhuo is waiting for the release and market performance of Mars4 and Selfy2 in Shanghai, and as time enters June, there are quite a lot of consumers and industry insiders who are waiting with him this time.
Last year, both Apple and Yike moved their press conferences forward to varying degrees, but this year, Apple will be on June 6, and Yike will be on June 7. Samsung has also joined in, and the time is set on June 6.
Within a month, the three most eye-catching brands in the smartphone market today released new phones, which is undoubtedly exciting.
The June press conference between Yike and Apple was intended to be a struggle, but now joining Samsung, which has a more obvious meaning, who is innovative, who is old-fashioned, and who is surprising, has become a point of interest.
Among them, there is also news that Apple released tablet products using A4 chips at the beginning of the year-Eco and Samsung also have similar technical reserves, which may impact Qualcomm's high-end market.
In mid-May, Yu Hong, President of Echo USA, attended a forum in Silicon Valley, which also partially confirmed the news. Echo will indeed have products using self-designed chips, but the cooperative relationship with Qualcomm is still stable.
According to the comprehensive judgment of the industry, Apple will use its own chip, Yike will use its own chip, and Samsung will probably also use it.
However, to the surprise of the industry and Fang Zhuo’s expectations, the Trump6 that Samsung presented at the conference in Silicon Valley on June 2 not only did not use the chip design that had been initially verified by the Apple iPad, but instead emphasized Qualcomm’s trump card throughout the process. chip.
Samsung is one of the top three mobile phone manufacturers in the world, and its brand power has always been strong. In the past two years, due to the development of smartphones, Qualcomm has benefited from the strong rise of Yike and the adoption of other manufacturers. Its high-end chip positioning is also more widely known.
Nokia is declining, Texas Instruments is declining, and Samsung, which has always had its own chip design, has also strengthened its cooperation with Qualcomm, which almost makes it synonymous with good and strong.
Yike's two mobile phones this year, Mars4 is Zhurong 001, and Selfy2 is still Qualcomm's flagship, which makes the company a little bit embarrassed after facing the media offensive after Samsung's press conference.
Samsung has already let the media push the flames to build the positioning of "Qualcomm is the real flagship". Although Yike has not officially announced the product, is it Zhu Ronghao or Qualcomm?
Two mobile phones have two chips.
And, this brings with it the discussion of price positioning.
Qualcomm is worth that price, it is a flagship processor, and you Yike uses your own chip, what price are you worth?
Almost when Fang Zhuo was listening to the company's related discussions, a related competition emerged. Qualcomm canceled some chip orders in Bingxin, citing the health of the company's product supply chain.
Ice Core and Qualcomm have reached a cooperation since 07. The latter can be said to be an important factor in the development of Ice Core's advanced manufacturing process. Later, many international customers placed orders with confidence because of Qualcomm's product performance.
Of course, the price given by the ice core is also the key.
For the same manufacturing process, the quotation for ice core wafers is the lowest.
For the same quotation, the wafer manufacturing process of Ice Core is the highest.
Because there is a shortage of international advanced manufacturing processes at the beginning of each round, there is still a lower price limit for orders received by Bingxin in this way, which ensures that everyone is still at a very moist level.
For example, Ice Core’s previous quotation for 65nm wafers was $4400 per piece, Taiwan’s price was $5000, and UMC’s price was $4500. When other manufacturers’ manufacturing processes have almost caught up, Taiwan’s price will drop to 4500, and UMC’s price will drop to 4000. Just quote 3900.
It is by relying on such price advantages and major customer product verification that Ice Core gradually fills up its production capacity, forming a healthy and positive cycle, and gaining a place more and more.
Oh yes, this is also related to Fang Zhuo's little spending of money to fill the budget.
This time the relationship between Yike and Qualcomm has changed...
Fang Zhuo still regrets this, the Audio-Technica has lost a corner.
However, the iteration of Mars and Zhu Rong must continue firmly. This is a major premise that cannot be changed, and other actions must be under this.
Therefore, Fang Zhuo just called Qualcomm and asked about the relevant situation without expressing too much.
This matter is not a big deal, after all, there is still the Selfy series that is still cooperating. It is not a small thing. Qualcomm and Bingxin not only place orders and pay money, but also technical cooperation and verification.
Fang Zhuo talked with Qiu Ciyun about this matter for two consecutive days to discuss the possible follow-up impact.
The current speculation is that this part of Qualcomm's orders has been transferred to Samsung, and the cooperation situation next year may depend on the sales of new models this year.
"Even if all Qualcomm's orders are transferred, the growth of the smartphone market can make up for the production capacity, Mr. Qiu, you can rest assured."
"Yike's Selfy has been performing well, and its positioning can be blurred in the future, and Qualcomm will not abandon our product line all of a sudden."
"In the final analysis, we still have it in our own hands. As long as our hands are more successful, whether Selfy also uses Zhurong chips or continues to cooperate with Qualcomm, this relationship is more up to us to grasp."
Fang Zhuo not only comforted Qiu Ciyun, but also clarified his judgment on this unexpected situation.
If the Zhurong chip can succeed, it should be Qualcomm rather than Yike that is entangled.
Is it to completely push Yike into a competitor, or to maintain a cooperative relationship but obviously strengthen this opponent?
Fang Zhuo believes that the future answer to this multiple-choice question is likely to cut off the foundry cooperation with Bingxin, but Yike will continue to sell chips if he is willing to purchase them.
In this case, there will be more measurement factors involved. In addition to the foundry cost, the manufacturing process of the ice core itself is also a key.
Again, the more successful you are, the more options you have.
If the ice core manufacturing process can be stabilized, in case the opponent makes a mistake, customers will still place orders based on their technical strength.
Such a technological overturn seems to have happened to Samsung.
When the ice core discussion had just subsided, Apple's iPhone 4 arrived as promised.
On June 2010, 6, Jobs announced the launch of the fourth-generation Apple mobile phone in Silicon Valley.
In fact, the shape of iPhone4 has been leaked a lot before, neither the participants nor the media were too surprised by its shape.
The iPhone 4 has abandoned the rounded arc-shaped back cover design and rounded frame since the original iPhone, and changed it to a more square and three-dimensional flat back cover and right-angled frame design, and it also uses a glass back cover instead of engineering plastics.
For a long time, the success of Yike mobile phones has been summarized by the industry, and the high-end feeling brought by the glass body is usually interpreted as the first impression of consumers.
In addition to the shape, Jobs focused on the iPhone 4's Retina display, that is, the retina screen, which can surpass the highest resolution of 300 pixels per inch that the retina of the human eye can resolve, reaching an astonishing 326.
Compared with the previous generation of iPhone3GS, this figure has increased by more than 4 times, which brings about an extremely clear display effect.
Jobs took this highlight as the focus of this year's mobile phone introduction, and he also talked about enterprise integration and system ecology.
Fang Zhuo heard the name of his own company during this session——"Enterprise integration, Microsoft is good in this area, and Yike is also very successful. We have made a lot of attempts this time and gained a lot of results."
Hearing what Jobs said, he resisted the urge to use Twitter to praise him.
This press conference can indeed clearly show Apple's efforts in software ecology. When Jobs introduced the A4 chip of the iPhone, he did not explain it in detail, but only briefly mentioned that the main frequency of the A4 chip on the iPhone is 800Mhz, which is faster than that of the iPad. The 1G of the same chip is lower, but the memory of 512MB is twice that of the tablet.
What made Jobs spend more time introducing is the improved power supply of this generation of mobile phones.
Fang Zhuo watched the press conference together at the company. Others didn’t have much feeling about the power supply, but he guessed that the increase in the power supply of the iPhone 4 was probably due to the A4 chip reducing the size of the mainboard, thereby freeing up more space for the battery.
There is not much noteworthy about other content of this competing product conference.
In terms of price, the iPhone 4 remains the same as the previous generation. The two-year contract price with the operator is still 2 US dollars for 16G, and 199 US dollars for 32G. This price is also the same as Yike's forecast.
The latest generation of Mars4 still maintains this pricing.
At the end of the press conference on the 7th, Apple's retina screen sparked heated public opinion.
This year, Jobs announced that it is the fastest release speed in the history of Apple mobile phones. The pre-sale will start on the 10th and the official release will be on the 15th. This allows consumers to experience the power of the retina screen before the release of the Yike mobile phone.
Jobs is confident about the retina screen.
The entire industry, Apple's Retina display is definitely far ahead.
Sure enough, on the 15th, when the first batch of users in the five countries where the iPhone 5 was first sold got their hands on the iPhone 4, they immediately experienced the difference.
The previous generation of iPhone 3GS was not ahead of the screen, even a little behind, and got a "pixel screen" complaint.
This year, iPhone4 is definitely a turnaround.
For a touchscreen smartphone, what could be more important than the screen?
As soon as the iPhone4 was released, the popularity of Samsung's Trump2 dropped immediately, which was also reflected in the sales curve. The Retina display is indeed extremely amazing, which Samsung has to admit.
Can Yike compete with Apple?
The industry is pessimistic about this, and Samsung does not think that Yike can do better. In this world, if even Samsung cannot confront Apple on the screen, then other manufacturers are even less likely!
On June 6, since the launch of Yike's mobile phone products, Fang Zhuo, the head of Yike, was absent from the press conference for the first time, and the co-founder Yu Hong held a new phone launch conference in Silicon Valley.
Standing on the stage, she knew that everyone in the company and outside the industry were watching her, and suddenly felt a pressure that was completely different from the past.
Such an occasion is to face powerful competitors, to accept the scrutiny of professional media, and to stand the test of consumers.
Mr. Fang used to stand strong on such a stage!
How did he do it?
Oh yes, strong and scolding opponents.
Yu Hong's style can't be scolded, but she is very fortunate that everyone has done a good job this year.
Because of the pressure of Apple's Retina screen, Yu Hong adjusted the original sequence of the press conference and directly introduced the biggest change of this mobile phone.
At the moment when Yu Hong took out her mobile phone, there was a sound of surprise at the press conference.
Just like Apple's change of appearance design, some people feel that the iPhone is a bit close to the design style of Mars. When the new generation of Mars4 is unveiled, everyone suddenly feels that it is also close to the button design of the iPhone.
In the past, Mars did not have physical keys on the entire screen, but this time, for the first time, physical keys were added below.
"This is Yike's fourth-generation flagship phone Mars, as you can see."
Yu Hong held the phone, pressed the physical button on the screen with her thumb, and said with a smile: "We let it introduce the recognition of user fingerprints. design."
"Today, it came."
Mars 4 can't compete with Apple on the screen, but it introduced a new feature this year, a fingerprint recognition that is enough to make users use their smartphones for 3 years and still feel fresh.
There was a burst of white light flashing at the press conference. If Yike didn't temporarily bring out this function under the pressure of competitors, it is most likely that it is mature enough to be introduced to the market.
The only question is whether consumers will pay for it.
Samsung, which is also paying attention to the press conference of competing products, does not know whether consumers like this thing, but suddenly has a bad feeling.
Apple has Retina, Yike has fingerprints, and I have... Qualcomm?
broken!
To hold a press conference in advance to snipe, this is probably to make myself the last one!
I took my baby to go shopping during the Dragon Boat Festival holiday, and I am more tired than usual. Tomorrow is the day of coding, and I feel like leaving my homework until the last day of summer vacation.
(End of this chapter)