RBCT Chapter 1137 Reinforcement and Results (4K)
Chapter 1137 Reinforcement and Results (4K)
Chapter 1137 Reinforcement and Results (4K)
Yike is new.
On June 6 in Silicon Valley, Yu Hong presented the fourth-generation Mars and the second-generation Selfy.
Compared with Mars, the time allocation of her entire press conference is that Selfy took longer. The talk is about the company's progress in imaging technology. The biggest credit here comes from the stacking of CMOS sensors around the 45nm process by Bingxin No. [-] Factory type process improvement.
This year is not only Selfy, because of the space brought about by process progress and process optimization, Mars also added an additional set of lenses and refraction lenses, equipped with periscope lenses.
This kind of shooting feedback brought about by technological progress is quite good, so Yu Hong focused on this aspect.
It's a pity that the interviews she faced with reporters after the release of the new phone included fingerprints, Mr. Fang, and chips. There were almost no questions about shooting improvements.
"The push-fingerprint technology we adopt is a fairly mature technology. Whether it is New York, Silicon Valley or Shanghai, this technology is used within the company. It is we who have iterated it to a satisfactory level. Now we will Taking it out is by no means a temporary change, which can be seen from the fact that we will open the sale tomorrow."
Yu Hong faced the camera and explained the fingerprint function of the mobile phone that made everyone curious.
She held a mobile phone demonstration again, and then said: "Fingerprint recognition is not the first time applied to a mobile phone, but in the past it was a scratch-and-swipe type. This time we used a more advanced push-type, which It’s not just about unlocking, we’ve reached a cooperation with PayPal and will support fingerprint payment in the third quarter.”
"Eco hopes to bring users a safer and more convenient experience, and this time the fingerprint function is just like that."
Yu Hong hesitated for a while, and did not look forward to more biometric technology directions, such as face recognition.
This is a technology that has already been approved internally, but it is still far away from being commercialized. I am afraid it will not be solved in a short time.
She answered a few reporters' curious fingerprint security questions, and then heard everyone asking about the other party's whereabouts.
This press conference is not Yike's usual practice, and the United States has not seen the head of Yike for a while, which inevitably makes people imagine.
Facing such questions, Yu Hong answered succinctly, but the reporter's questions gradually became outrageous.
"Is Mr. Fang in Shanghai? It is reported that he has disappeared in Huaxia."
Yu Hong couldn't help laughing. She directly took out her mobile phone, dialed it to Mr. Fang of Shencheng, and said in Chinese: "The reporters surrounded me and said that you were dead, so please explain."
Hearing the angry tone, Fang Zhuo guessed the general situation, and said, "You press the voice."
After waiting for a few seconds, he warmly greeted the media in English.
"Hi, I'm Fang Zhuo from Yike. Welcome to Yike's mobile phone conference."
When the reporters saw the call, their questions were a little noisy, but there was still a questioning voice in Fang Zhuo's ears.
"Could it be the recording played?"
Fang Zhuo reacted in real time: "Who said the recording just now, and who said I'm dead, are you from The Sun?"
The reporters burst out laughing, and the tone was indeed Mr. Fang himself.
"Mr. Fang, what do you think of the screen of the Apple phone?"
"Mr. Fang, how much can you rate the flagship phones of Apple, Samsung, and Yike this month?"
"Mr. Fang, why don't you come to America?"
Fang Zhuo heard the serious question, cleared his throat, and replied: "The screen performance of the Apple phone is very good this time, and the battery life has also improved. I also tried the iPhone 4. If I rated it, it would score 85 points. Samsung disappointed me a lot this time, so I can score 65 points."
The reporter reminded: "President Fang, what about Mars?"
"Full marks, full marks, of course full marks!" Fang Zhuo raised his voice and said emotionally, "You guys will like to use fingerprints to unlock, my office door lock has been using this thing for a long time, and I even got a set that can be used for mobile phones. The unlocking of the linkage is to practice our Yike's purpose of 'maintaining progress'."
"We hope that the advancement of technology can deeply facilitate everyone's life in all aspects."
"In the past few years, we have seen more and more influence of smartphones. It is not just a communication device. In the future, Yike hopes to use mobile phones as a core carrier to launch more electronic products to serve the public. .”
Fang Zhuo's eloquent talk refers to the smart ecological chain around mobile phones.
Whether it's a positive tone or such a confident score, it makes the media who know the head of Yike feel very familiar, and it is even more regrettable that this person did not appear at the press conference.
The press conference hosted by Mr. Fang is more interesting.
"Mr. Fang, why don't you come to the United States?" A reporter repeated the question.
Mr. Fang suddenly had several answers in his mind, including the mocking answers to the previous short sellers, but after thinking about it, he still felt that he should not cause trouble, so he just smiled and said, "After I finish handling the work on the Asian side, I can go there at any time. Your question It’s always strange, when I’m in the US, people will ask me when I’m going back to China, and when I’m in China, someone will ask me when I’m going to the US, if you miss me, buy the latest Yike mobile phone.”
He finally said: "I hope this year's Yike mobile phone can bring surprises to everyone, and we will continue to make progress."
The head of Yike cut off the phone and ended the phone interview.
Yu Hong carried out the final media work perfection.
Just like Apple did not promote the A4 chip too much, Yike did not promote the Zhurong chip too much this time. The two chips of Mars and Selfy are all insipid introduction parameters.
Originally, many media were paying attention to the performance of Yike’s own chip, but the appearance of the fingerprint function has attracted most people’s attention.
Is this Yike flagship as smooth as it was advertised at the press conference? Everyone is looking forward to the real machine that will be released soon.
——"Yike Mars launches fingerprint function, or leads the trend of smart phones again".
——"Samsung, Apple, and Yike, the three major battles for the new phone season in June."
—— "Where did Yike get 100 points".
——"The tasteless functions of Yike's flagship mobile phone are difficult to produce good results."
There are also half-truths and half-false descriptions of the industry by the media.
——"Since Apple released the Retina screen, Yike has been looking for screen manufacturers like crazy. Fang Zhuo is working hard in Asia to solve the threat brought by this matter."
Of course, there are also media on Yike's side.
——"Since Yike released the flagship with fingerprint function, Apple has been looking for the possibility of acquiring this type of technology company like crazy. Jobs is obviously unwilling to lag behind in this regard."
And, there are media discussing the situation of Samsung.
——"Samsung has gone crazy after watching the press conference of Apple and Yike!"
Regardless of who is crazy about the smartphone Yusanjia, Fang Zhuo is indeed looking for screen-related solutions.
He has already got the real iPhone 4, and he has also felt the improvement of the screen.
Fortunately, the fingerprint function was introduced this year and relevant work has been done. Otherwise, as more manufacturers join the Android camp, the products are indeed prone to weakness.
On June 6, the second day after the press conference, Huaxia also held a mobile phone conference hosted by Liu Qiangdong. The style was different. He focused on the performance of the Zhurong chip and enthusiastically announced the design of Yike. Chips are already world-class.
Just when Liu Qiangdong held the domestic press conference, Fang Zhuo studied the next competition and cooperation with everyone in the conference room.
The three new phones of this month are actually differentiated to a certain extent.
Apple has a leading screen, Yike has a leading fingerprint, and Samsung has a leading relationship with Qualcomm.
The three flagship phones are different in other parameters, but it is this outstanding feature that consumers perceive most.
The screen of a touch-screen mobile phone is very important, and the early adopters of fingerprint unlocking and subsequent fingerprint payment also sound cool. As for the Qualcomm chip... this is more popular, you can choose Samsung’s Trump2, or Yike’s Selfy2 .
Selfy2 and Trump2 use Qualcomm chips of the same rank, and there is not much difference in functions. The image function emphasized by the former since last year has been enhanced this year. In addition, Selfy2 is the thinnest one among the new phones released in June. Only 6mm.
"Apple's screen supplier has been determined to be South Korea's LG. We have already inquired there, and it is an exclusive contract signed with Apple. The current top screen in the industry, Samsung's Trump2 is equipped with a screen they call Super Amoled. The performance was also very good.”
"In addition to Samsung's new phone, the OLED screen used by Nokia's N8 also has a relatively delicate performance, but its resolution is only 640*360, and it also uses DC dimming. The dark light is directly purple, and the outdoor performance is good. "
Fang Zhuo listened to Li Songqing, the vice president of the supply chain, and asked, "Which company's display screen is the Nokia N8?"
Li Songqing realized that he was missing a sentence, and replied: "It's also Samsung's OLED."
Yike's screen supplier is Sharp, and the two parties have had a good relationship since their cooperation in 07.
However, Sharp's losses in the past two years have been relatively serious, and the intensity of technology investment has declined. This time, Yike also uses OLED screens, but compared with the two competitors, it is indeed inferior.
Fang Zhuo nodded slightly, but he was not too surprised by the answer, and pondered: "Where is BOE?"
"BOE will only be able to ship a large amount of LTPS OLED panels in the third quarter of this year. This time will definitely not be able to catch up." Li Song paused and continued, "We also contacted and verified in February, but we can't reach our target for the time being." standard."
A few seconds later, he added: "The domestic OLED level needs to continue to catch up. There are dozens of processes from the ITO glass incoming to the final module formation. No matter the upstream and front-end technology, or materials and equipment It still relies on Japan, South Korea, Europe and the United States, and BOE itself is under great financial pressure."
BOE is another history of burning money, which everyone here knows.
Fang Zhuo is very familiar with Wang Dongsheng, the head of BOE. At the beginning, he brokered the launch of the Luzhou production line, and also exchanged stabs at Samsung and other manufacturer alliances. Its LCD has developed better than in the same period in history.
But to catch up with OLED, just as Li Songqing said, a considerable part depends on the outside world, and the related technology is also backward.
Fang Zhuo glanced at Li Songqing.
"In the short and medium term, we should still try to purchase Samsung's screens." Li Songqing made a serious suggestion, "But in the long run, we should strengthen our cooperation with BOE now, OLED will obviously become the standard configuration of mid-to-high-end mobile phones in the future .”
Yike is definitely unable to purchase LG's screens, not only because of Apple's exclusiveness, but also because Yike has had a lot of trouble with LG Electronics before, and the relationship is not very harmonious.
In contrast to Samsung, although there are frictions between the two sides, Samsung and Yike have mutual authorization of patents.
Li Songqing believes that such procurement cooperation can be accomplished through cooperation at the patent level.
"You guys talk to BOE first, and I'll talk to President Wang later." Fang Zhuo agreed with Li Songqing's proposed direction, thought about the current situation carefully, and said, "Samsung is not in a hurry, Apple's retina screen is coming out this time." , everyone will study it, and we will see how Sharp expects it.”
The flagship mobile phones that appeared in June each have something worth learning. How to strengthen them as soon as possible is an important task to continue to improve their competitiveness.
However, the direction of improvement in hardware is always easier to find.
A group of people continued to discuss the direction of the three flagship phones for a while.
When the meeting was about to end, new news appeared on Li Songqing's mobile phone.
"Mr. Fang, some people in the world are asking about the solution of the fingerprint chip." He reported the situation with a smile.
This time, Yike's push fingerprint solution is still the result of acquisition + digestion + evolution, which originated from the sweeping goods after the financial crisis.
Facts have proved that even if it has not yet been widely recognized by consumers, people in the industry who have initially obtained mobile phones are also aware of Yike's leadership in this regard.
Since Yike is leading, foreign people don’t need to think about supply chain, bottlenecks, independent research and development and other issues. They only need to see if Yike can make a move. If they can buy it, they will definitely buy it directly.
Fang Zhuo couldn't help laughing and said: "This is good news, we can talk about it first, but we need to prioritize our own production capacity."
For market considerations, Yike only has fingerprint recognition on Mars4, while Selfy still maintains its style, giving users a complete screen without adding physical keys.
Li Songqing nodded, thinking that the fingerprint chip solution might be able to achieve some results. The solution of self-design + own factory can be very competitive, and this matter can be closely followed.
The meeting ended, and Liu Qiangdong's press conference basically ended.
Fang Zhuo had just walked into the president's office, and secretary Liu Zonghong took a mobile phone to report the news of his friends.
"Mr. Fang, there is a call from Samsung, asking about fingerprint identification."
"Also, several domestic manufacturers like Meizu have received invitations from Qualcomm and are willing to expand the market together, which may involve the sale of high-end chips."
Fang Zhuo frowned and let go, and asked, "How's the chip on the morning star?"
"Still verifying." Liu Zonghong replied.
When Morningstar was acquired, Yike opened up technical assistance and exchanges, and the goal was still entry-level chips for smartphones.
"Samsung and Qualcomm's actions are understandable. Domestic mobile phone manufacturers don't have to stop them, and they can't stop them. It's a good thing for everyone to improve their competitiveness." Fang Zhuo said.
But before he could think about it, today was destined to be a day of news from many sources.
"Mr. Fang, Google CEO Schmidt announced his resignation." Liu Zonghong conveyed the news immediately in surprise.
Fang Zhuo was also surprised when he heard it: "Lao Shi is gone?"
Liu Zonghong handed over the mobile phone, on which was the news that Schmidt announced his resignation and the founder Larry Page would take over as CEO.
"Lao Shi actually resigned." Fang Zhuo was amazed, "Then... he can be kicked out of the board of directors, our seat is still very precious."
Liu Zonghong searched for information and quickly said: "Schmidt has been questioned because of his close relationship with the military. He will focus on his work as a national defense consultant in the future."
Fang Zhuo shook his head: "Forget it, Lao Shi and I have a good relationship. Anyway, what the board of directors say doesn't count. We can't add insult to injury and hit his mental state at this time. Our friendship is still wonderful."
(End of this chapter)