RBCT Chapter 1139 Escape (4K)
Chapter 1139 Escape (4K)
Chapter 1139 Escape (4K)
The Internet industry conference in Shanghai is very powerful this time.
In addition to the lack of two giant heads, many emerging forces have come to participate this year.
Shen Ya from Vipshop, Chen Nian from Fancl, and Chen Yizhou from Tuanbao all came here for industry exchanges with great interest, and there are naturally well-known domestic investors like Wang Fengyi outside the company.
Everyone was happy and happy, quite a few years ago, Fang Zhuo, Ma Dian and their group had a lively scene of discussing swords in the West Lake.
Although Fang Zhuo regretted that Er Ma did not come to the meeting, he also liked the lively atmosphere today. He always liked to communicate with people, but...
Qingzi, one of the representatives of the group buying industry, sat far away, and he still looked handsome.
Chen Nian of Fanke, a vertical e-commerce company, was chatting with the people sitting next to him. Why did he look at him with a sense of vigilance when he turned around.
There is also Chen Yizhou, he belongs to the Thousand Oaks Group, and his eyes are not too friendly.
Fang Zhuo turned his head and looked back at the leader who was speaking on the stage.
Li Yanhong saw Mr. Fang turn his head. From this angle, he just saw Mr. Fang's cold, sharp and unfriendly patrolling eyes, but he didn't know who he was looking at.
The leader was speaking, so he was not good at whispering, and only praised in a low voice after the replacement came up: "This time, Yike mobile phone has changed the chip designed by itself, which is amazing!"
Baidu does not have a chip business, and it is completely outside the industry.
But even outside the industry, Li Yanhong also knows how great Yike's action is this time. Yike's flagship mobile phone is to compete with the world's first-line mobile phone manufacturers. As mentioned at the press conference, this chip is at the international advanced level.
Since the rise of Yike in the mobile phone industry, it has been praised as "Huaxia Nokia" in China, but until today, at least it is Li Yanhong's personal feeling that Yike has indeed become a Nokia in China. .
The Zhurong chip released in June just now can be said to be the second deepest impression Yike has brought to Li Yanhong.
As for why this key part is the second...
In fact, Yike's wave of slaying short sellers in solving patents can't make people not rank it at the top of the list.
"Not bad, let's give it a try." Fang Zhuo also laughed softly.
"It's all directly on the flagship model, isn't that good?" Li Yanhong teased.
"Because this is only a good start, the follow-up is more important." Fang Zhuo explained frankly, "The chip design this time is largely due to our technology acquisition in the United States, as well as cooperation with other manufacturers. Now that the cooperation is over, the follow-up pressure is still great.”
Li Yanhong nodded silently in his heart. This is very logical. He heard that Yike took advantage of the financial crisis to recruit a large number of technical talents in the United States.
He went on to praise: "That is also very powerful. As long as you follow this direction, Yike will accumulate more and more. If you sink the model, with the mid-low positioning chip, the upper, middle and lower The market share can continue to be eaten.”
Fang Zhuo smiled and said: "President Li has a good vision. If you are not in Baidu in the future, you can come to our Yike."
"I created Baidu by myself, if I wasn't in Baidu..." Li Yanhong was speechless.
Fang Zhuo joked: "Whoever said that the founder can't be kicked out by the board of directors, isn't Sina."
Li Yanhong is not good at commenting.
After a while, when the guest came to the stage, he said seriously again: "I can make a decision immediately if I change what Mr. Qi said before to Yi Ke."
Fang Zhuo just wanted to listen to the speeches of the guests on stage, and he was a little stunned before he realized: "Oh? Can Baidu talk to Yi Ke?"
"If Yike is willing to change the default search engine on the mobile phone to Baidu, we can talk about long-term cooperation." Li Yanhong said seriously.
Yike is different. Yike is China's Nokia. As for the manufacturers of Meizu and the like who have caught up with YMS, they are just native chickens and dogs. How can they talk to Baidu?
Fang Zhuo said regretfully: "Mr. Li, you should have said earlier that Yike was the cooperation condition for investing in Sogou at the beginning. This cannot be changed. We must have the spirit of contract."
Li Yanhong wanted to laugh, who cares about the spirit of the contract?
He asked seriously: "Mr. Fang, do you really think that the Sogou engine can be used to target Baidu? Can you really see the odds?"
"Mr. Li, you have to realize that Yike doesn't need to win. We are just a mobile phone company, and Sogou is not run by my people." Fang Zhuo corrected his perception, "Whether it is Baidu or Sogou, this will not delay Yike. Keke sells mobile phones, of course, if Sogou can go public, it will be a good return for Yike’s investment.”
Li Yanhong stopped talking.
He was also slightly affected by the company's preparation thinking some time ago. Although he heard Mr. Fang's response today, he still had some speculations in his heart.
Fang Zhuo didn't finish his sentence, and continued: "Mr. Li, Baidu's growth rate is very good, but when I exchanged corporate culture with Ali before, I deeply felt that we still need self-discipline to reach a certain scale, so, Yike has updated its mission, which used to be to maintain progress, and now it is based on this foundation to make technology good."
Li Yanhong joked: "Mr. Fang also wants to exchange corporate culture with me, right? Then I have to go back later and make people pay attention to signing the non-compete agreement."
You, you...
Fang Zhuo shook his head, refused to accept the teasing, and stopped talking about it.
The speeches of the guests on the stage were quite solid. Since the financial crisis, the domestic Internet industry has taken the lead in getting rid of the impact, but it has become even hotter. No matter vertical e-commerce or group buying projects, they have sprung up like mushrooms after rain.
Coupled with the fact that many companies have gone public this year, the atmosphere for investment, entrepreneurship, and development is quite strong.
Fang Zhuo sat in the first row and finished his communication with Li Yanhong. He also listened carefully to the speeches of the guests. It is very rare to hear their keen perception of the market from the founders of these projects.
Of course, there will be some mistakes in it.
Chen Yizhou on the stage finished his speech on the group buying market, and then Chen Nian, the founder of Fancl, walked up.
Fancl is a vertical e-commerce company that deals in clothing categories. Some imitate the meaning of PPG, an online direct-selling clothing brand, and focus on high-quality and low-cost basic models.
It ranges from simple and generous T-shirts to stylish jackets, sweaters, and canvas shoes, plus the promotion and the beautiful outfits of the models. Now it has stood out among all the clothing brands.
This year, Vancl's revenue is expected to exceed 20 billion, and the year-on-year growth rate is expected to exceed 300%. The development speed is very fast.
Chen Nian is a veteran in e-commerce. He worked with Lei Jun on Joyo.com, and after being acquired by Amazon, he also became an angel investor for a while, and then founded Fancl Eslite.
Judging from the current scale, it is now even the third place in the B2C field after E-buy and Joyo Amazon. Of course, the gap between each place is extremely large.
Chen Nian took the stage, full of confidence.
Fancl is very successful. Not only is the revenue rising steadily, but the capital market is also very optimistic. He has raised three rounds of funds since 07, and plans to continue financing in the second half of this year, not even one round, but two more wheel.
"In the past three years, Vancl's development has encountered setbacks and criticism, and has been compared with its peers."
"Facts have proved that in the B2C market, which is considered to have few opportunities, as long as you are good at digging and serving customers sincerely, you can still create a world."
"When I raised funds in 08, I found a few companies. When they saw that we were engaged in B2C, they shook their heads and said, 'You are now engaged in B2C, and the stalls of e-buy are all spread out. How can we do it'."
Chen Nian on the stage suddenly mentioned the leader in the B2C field, and directly called out the names, which inevitably cheered up the slightly sluggish atmosphere at the scene due to the length of the meeting.
The strong woman boss of Yigou didn’t come today, but the boss of Yigou is sitting in the first row in front of you!
Fang Zhuo, who was listening carefully in the first row, also sat up a little when he heard that he was being cueed. Yes, what the investor said made sense. Fanke must have something unique to break through.
"But today, two years later, our revenue in the first half of the year has exceeded 10 billion, and our valuation has exceeded 10 billion U.S. dollars!"
"I'm not humble enough to say here that E-buy can't stop us from rising!"
Chen Nian's mood is a little excited.
Fang Zhuo was a little disappointed, thinking that he wanted to talk about dry goods, so why did he talk about valuation, besides, E-buy's internal report did not mention targeting Vancl.
He himself is generally aware that Fancl's momentum in the past two years cannot be separated from good marketing.
Like the spokesperson Han Han, he shouted "I love the Internet, I love freedom, I love getting up late, I love food stalls at night, I love racing cars; I also love the 29 yuan T-shirt. I am not a standard bearer, I am not someone's endorsement, I am Han Han, I Only represent myself. I am the same as you, I am Vancl" slogan.
Like Wang Luodan, who has a similar temperament, the slogans of "love the Internet, love freedom, and I only represent myself", "love to perform, love to dress up, love to struggle, and love to enjoy" are indeed favored by a large number of young people.
In addition to marketing, services such as full-site free shipping, 24-hour customer service, and 30-day return and exchange are also quite considerate in the current e-commerce field.
Of course, the 29 yuan T-shirt is a key factor.
29 yuan, the brand has a certain style, and the website has a good service. This is probably the secret of Vancl's breakthrough in the vertical e-commerce field.
However, what Fang Zhuo wanted to hear was for Chen Nian to talk about things he didn't know.
"In the second half of this year, Fancl plans to continue financing and continue to move forward at a fast pace. Just before attending the conference, I had a conversation with the investment institution, and I still heard familiar questions."
"He asked me what I think about the competition between E-buy and Vancl in the B2C field."
Chen Nian moved his eyes down, saw Mr. Fang in the first row, and said very imposingly: "My answer is that Fanke is different!"
He continued: "In the final analysis, what we are doing is a brand. Our latest definition of Vancl is an Internet fast-moving consumer brand, which is something that E-buy cannot do."
Fang Zhuo couldn't help laughing, Mr. Chen is indeed confident now, even a little conceited, not that he is always mentioning e-buy now, but that he has already talked about the future acquisition of Louis Vuitton, Converse, etc. in front of the media It's about the brand.
However, self-confidence and even arrogance are normal. I also openly counted down to Sony back then, which is understandable.
Fang Zhuo looked at Chen Nian's eyes, and couldn't help but miss the past years.
He stretched out his hand to signal, okay, okay, this is the correct mode of discussing the Tao, that is, we have to communicate face to face, why didn't you pass the microphone over.
Sitting next to Mr. Fang, Li Yanhong was already a little stunned. Mr. Chen on the stage had a grudge against Tesco or Mr. Fang. Wouldn't it be good for you to develop your Fanke honestly?Why do you want to show Mars face to face like this?
Mr. Chen, talking about everything will only hurt you!
Li Yanhong saw that the microphone hadn't arrived, so he got up and took a microphone to Mr. Fang.
"Mr. Chen, you just mentioned an interesting topic, which made me think about it." Fang Zhuo took the microphone and said with a smile, "Just because you are on stage, you can clear up my doubts."
Old age is not afraid to ask questions. To a certain extent, Vancl started with marketing. Today may not be the beginning of another good marketing. Young brands and young people are unconventional.
"The first point, I saw Fancl's advertisement, and I had a doubt at that time." Fang Zhuo asked seriously, "Mr. Chen, can you answer me honestly? Han Han usually wears a 29 yuan T-shirt ?"
Chen Nian didn't panic, and immediately replied: "Of course, Mr. Fang, Han Han likes our T-shirts and our culture very much. He is a fan."
Fang Zhuo asked again: "Mr. Chen, has he always been a fancier, or is he only an occasional fancier out of advertising needs?"
Chen Nian's heart sank slightly. Han Han's advertisements are still different from regular advertisements. We should be more cautious about this issue...
But before he answered, there was laughter at the scene. Han Han has been wearing a 29 yuan T-shirt, who would believe it.
"Don't embarrass Mr. Chen." Someone shouted from behind.
Fang Zhuo glanced sideways and held the microphone: "Okay, my second question, I heard that Fancl will develop a bigger business in the future, so how do you get along with a larger, larger, more types and e-buy with stronger bargaining power to compete for price advantage?"
"It is relatively easy for Vancl to focus on T-shirts, but to introduce more products such as shoes, socks and bags, do you make all of them yourself? If you don't do it yourself, if e-buy starts to compete, it will fully match your category. How do you deal with price wars?"
"For example, tomorrow I will let e-buy start a price war with Vancl, what should you do? Are you looking for an organization to burn money? How long will it last?"
Fang Zhuo's eyes were piercing, and there was no doubt that he would really be able to do this tomorrow.
Chen Nian's microphone was on, and he met Mr. Fang's scrutiny, and his mouth suddenly became unsmooth: "Price, price war, e-buy, e-buy, I think Vancl's subdivision brand is something that e-buy can't comparable."
"Well, the style of clothing is actually not difficult to be similar. Most of Vancl's are basic styles. Tesco will also release basic styles tomorrow, with a price tag of 20 yuan. Do you want to follow Vancl?" Fang Zhuo sped up his speech.
Chen Nian suddenly fell silent.
He suddenly felt that there really was such a test that could appear at any time.
Seeing Mr. Chen not answering, Fang Zhuo sighed to himself: "It's not just Vancl, this may be a problem that vertical e-commerce will face in the future. If the giants look over and use their stronger bargaining power to compete, you What should I do?"
"Rapid expansion is easy to be blind, and it is easy to cause loss of control in management and supply chain."
"But if you don't expand quickly, once the giants pay attention, it is likely to fail."
"So, for vertical e-commerce companies, they must run faster than similar vertical e-commerce companies, but they must run steadily. This is an escape, without excellent leadership, it is difficult to get out of the shadows."
Fang Zhuo used "escape and kill" to describe the situation faced by vertical e-commerce.
However, until he put down the microphone, Chen Nian did not give a corresponding answer, and only reluctantly ended this conversation with "the nature is different, Vancl is an emerging fast-moving consumer brand".
The expected marketing scene seems to be gone.
When Chen Nian returned to his place, what made him feel even worse was that the investor next to him frowned, as if he was seriously thinking about the threat from the big boss.
All the high spirits of old age are gone, and I feel a little regretful, and I have to raise funds in the second half of the year.
"Mr. Chen, how do you think Mr. Fang's question should be answered? If Fanke continues to increase SKUs, how will e-buy's bargaining power be dealt with?" Tiger Fund's investor suddenly asked.
Chen Nian let out a "hmm". It seemed that e-buy didn't care about it before, but now it seems that he was on stage and punctured it.
He said in a sonorous voice, "Vanke is different."
Li Guoqing, who was in the back row, sneered when he heard what he said earlier. I said that Dangdang is different, they are all the same, buddy, don’t lie to yourself.
Escaping is escaping, so don't tease the boss just because you have nothing to do, there is no such thing.
Li Guoqing came here to find a place farthest from Mr. Fang. He has found a certain way to use it. Mr. Fang's name is easy to use, but Mr. Fang should not be associated with him.
(End of this chapter)