RBCT Chapter 1140 Dilemma (4k)
Chapter 1140 Dilemma (4k)
Chapter 1140 Dilemma (4k)
The interaction between Fanke Chennian and Yike Fangzhuo is a small tidbit.
Many people don't care about the reason why Mr. Chen mentioned e-buy on stage, but the other party is very interested in mentioning the dilemma of vertical e-commerce.
Vertical e-commerce has developed rapidly in the past two years, and it can be regarded as flourishing under the two giants of Taobao and Tesco. But where is the ceiling of this growth?
Old T-shirts, Bi Sheng’s shoes, Li Jing’s cosmetics, Red Boy, NOP, Kuba.com, Massamazo, these projects and brands, what problems do they need to solve in order to last longer?
Isn't this exchange of issues exactly what this kind of industry conference is all about?
However, regardless of willingness or reluctance, when Fang always expresses the gaze of the platform, the field of vertical e-commerce is covered by dark clouds.
Sooner or later, the competitive relationship between giants and vertical e-commerce will become tense, which is an inherent problem.
But... Boss Fang is really the kind of person who can aggravate the process!
Many people still praise Chen Nian in their hearts, Mr. Chen, you really know how to choose!
Mr. Chen is so brave, it must be that Fanke has already made up his mind!
At this day's meeting, when Mr. Fang took the stage, everyone's expectations were very high, and they all felt that they might be able to hear more detailed views of him on today's vertical e-commerce.
It's a pity that Mr. Fang didn't mention vertical e-commerce at all. He talked about the development of mobile Internet, and the topic was the subversion of mobile Internet to PC Internet.
But this time he gave the data that made the audience commotion.
"The number of users of Yixin has exceeded 4000 million, which is a remarkable number." Fang Zhuo talked about Yixin and smiled, "And, do you know the proportion of its active users?"
The audience cast longing eyes.
"I can only say that it is very high." Fang Zhuo did not disclose the key data of the competition with Penguin Letters in the next period of time, and continued, "In July last year, can you imagine that a company like Penguin, which started from the communication business, would encounter such a situation? level of competition?"
"In October last year, Yixin was just released. Can you imagine that it can gain so many users in just a few months?"
"There is certainly the problem of Penguin making mistakes, but without the innovative nature of the mobile Internet, Yixin would not be able to do this."
"There are huge opportunities in the mobile Internet."
"I actually appreciate Penguin's current strategy, AII IN Mobile."
"Any projects that are being done, projects that want to be done, and projects that are trying to develop further, without considering the mobile Internet, it is a great loss and unwise."
Fang Zhuo shouted for the mobile Internet, but in fact, this is also his sincere words.
In the past few years, he has always told the truth on such occasions, but it is not easy for different people and different companies to turn and move forward because of their own interests and strategic planning.
This is also something that can't be helped, he can't just jump into other people's company to help steer the helm.
Fang Zhuo sat back in his seat.
Li Yanhong felt a little regretful, and said in a low voice: "Mr. Fang, I also want to hear the prospect of vertical e-commerce under the mobile Internet."
Fang Zhuo knew what Mr. Li meant, and criticized slightly: "Mr. Li, I'm talking about the mobile Internet with you, and you just wait to see the excitement of Fanke."
"We will wait for Yike to release the entry-level phone, and then we will make a big splash on the mobile Internet." Li Yanhong laughed.
Fang Zhuo saw that he was so relaxed and casual. Although the company's strategy could not be easily judged from a few words, it could more or less reflect the state of mind under the current situation.
The head of a giant is also a human being.
Just like Vancl's old age, his status is relatively volatile, because Fancl's revenue is good and financing is expected, and Li Yanhong, this is probably because of Baidu's amazing advertising revenue growth rate.
Fang Zhuo turned his mind and asked, "What is Baidu's advertising revenue target for next year?"
Li Yanhong laughed dumbly, this year is not over yet, how can we talk about next year?
However, next year has not yet been decided, and there are plans and goals two years earlier.
When Baidu held its 09th anniversary event in 10, it set a second 40-year goal - a [-]-fold increase in operating income.
Facing Mr. Fang's question now, he couldn't help but say with a little pride: "Baidu hopes to set a new growth target for the next ten years next year."
It may take only two years to complete the expected growth of ten years. This is the magic of Baidu's skyrocketing market value.
Fang Zhuo understood the meaning, and gave a thumbs up: "Niubi, it's no wonder that you have to pay attention to Sogou, it's really far behind."
"So, the default engine of Yike and Baidu..." Li Yanhong took advantage of the situation and mentioned cooperation again.
"Wait, Qingzi is on stage, I have to applaud him." Fang Zhuo expressed his attitude by interrupting.
When Li Guoqing came on the stage, he subconsciously saw Mr. Fang applauding in the first row. Then, adhering to the belief of not getting involved, he controlled his gaze and didn't look at the big boss again.
Fang Zhuo couldn't help regretting that Qingzi was unfamiliar.
The arrangement of the industry exchange meeting is relatively casual, and after the end, it is even more in twos and threes to invite people to drink and eat.
Fang Zhuo didn't get off the hook this time, he called Li Yanhong, thinking about helping YMS earn more money, he even called Qingzi to eat with him face to face.
As a result, Li Guoqing couldn't avoid it, and ran away after fooling around.
"This guy, hey, this guy."
Fang Zhuo could only shake his head.
Drinking in the evening is quite enjoyable. Everyone is usually very busy. Regardless of the size of the company, they are all responsible for the operation of the overall company. There is a certain common language.
It's just that Fang Zhuo's dinner here is delicious and delicious, and it's not a taste to bravely attack during the day.
Vancl plans to conduct two financings in the second half of the year. The purpose is to expand categories, increase SKUs, and shift from brands to platforms. This requires the support of investment institutions.
When Chen Nian came to Shanghai this time, he happened to make appointments with several institutions to discuss this matter.
However, at night, 5 out of the 3 companies that had originally made an appointment turned up and temporarily shirked something, which made... Chen Nian quite startled.
It's unlikely that Mr. Fang's few words will really kill the financing.
Chen Nian can only cheer up and deal with the remaining two companies, but it is inevitable to discuss how to deal with the problems of e-buy at the dinner table.
As he himself said, Vancl is now positioned as an Internet fast-moving consumer brand, thinking that it can be converted to the platform. In turn, can the platform launch a similar brand positioning?If it is launched, how will Fanke fight?
This kind of competition and trouble is not because once E-buy makes a move, Vancl’s revenue target for this year will be less than 20 billion, but if E-buy makes a move, how much will Vancl have to pay to achieve another 20 billion revenue ?
Originally, it was possible to raise 2 million yuan, but now it is necessary to raise 4 million yuan?
Can the already tight capital chain withstand the additional pressure?
The aged dinner was a bit disturbing.
When he received a reproachful call from his good friend Lei Jun, he became even more troubled.
"Chen Nian, are you sick?"
"What are you doing to provoke Mr. Fang?"
"Chen Nian, are you drifting away?"
"President Fang, it's not bad if he doesn't target you. Why do you do the opposite?"
"What do you think?"
Lei Jun spoke quickly and anxiously.
He and Chen Nian are old friends. In addition to starting Joyo together, he also invested in Fancl, and even wore a 29 yuan T-shirt to help endorse and attend events.
It wasn't until the evening, when Lei Jun was having dinner, that he heard gossip and gossip that had already started to spread, and only then did he realize that there was someone out of his wits, ah no, he didn't see where the "benefit" was.
Chen Nian was already in a bad mood, and after being questioned a series of times by his old friend, he replied anxiously: "What's the matter with me, he is a mysterious person!"
Lei Jun said directly: "You know he is a mysterious person, but you still mention it!"
Chen Nian hung up the phone stubbornly.
However, when the cold wind blew, he was still completely awake.
Chen Nian called Lei Jun again, and this time he said helplessly: "I just came to the stage to talk about the development of Fanke. I was telling the truth. Back then, people asked me how I compared with Tesco. I couldn't say a few words. Huh? I didn't expect that before I finished speaking on stage, that party would say it directly in the audience."
When Mr. Lei heard this, he just wanted to reply, Mr. Fang could do it and rush up to the stage to snatch your microphone, give you a big mouth, and scold Fanke who will perish next month, let alone give a direct response from the audience .
But he thought that describing Fang in this way would be a bit indecent, so he held his temper and said, "You plan to touch him and cover his mouth? How can such a good thing happen?"
Chen Nian sighed, thinking of the scene during the day: "It's all Li Yanhong's fault."
It's all Li Yanhong's fault. If he hadn't gone to get the microphone enthusiastically, maybe there would have been no such thing, and he would have succeeded in touching porcelain.
"I'll call Boss Fang later and help us talk about it." Lei Jun frowned and said, "Don't do this, be careful that E-buy will really launch a campaign against Fanke tomorrow."
Chen Nian wanted to say no, but when he thought of Mr. Fang, he fell silent again.
Lei Jun had a bit of a headache and continued: "If you want to tell me, Mr. Fang may not necessarily care about you, but you mentioned e-buy today. Mr. Fang has never cared about e-buy. Mr. Fang doesn't care what Mr. Su of e-buy wants to do. It must be stopped."
His rice ball is very close to Yi Ke, so he has naturally heard about the relationship between Mr. Fang and Mr. Su.
Whether it is public or private, if e-buy wants to compete with Vancl, then it is nothing.
The most important thing is that e-buy itself has a tendency to develop its own categories.
Two years ago, E-buy would send some household products such as toilet paper to users in order to attract traffic. Later, these items were unknowingly replaced by its own processed products from the brand, but E-buy didn't spend much effort on marketing.
A T-shirt for 29 yuan and shoes for 69 yuan.
With the same quality, e-buy can completely lower the cost, price and profit.
This does not mean that Fanke has no way out, but that the space for activities has been compressed.
In addition, Fancl's marketing expenses are relatively high, and the T-shirts with 29 yuan in wallets have cost problems, and they cannot continue to play like this forever.
If the two sides really want to compete, it will have an all-round impact on Vancl, not products, marketing, or capital, but all factors tied together and e-buy.
It must be good to have the upper hand.
Once there is a downwind, let alone death, just a downwind, I am afraid that the enthusiasm for capital will go down.
Lei Jun expressed his thoughts in detail.
The more Chen Nian listened, the more silent he became, and suddenly he thought of what Mr. Fang said during the day - "For vertical e-commerce, it must run faster than similar vertical e-commerce, but it must run steadily. Without excellent leadership skills, it is difficult to get out of the shadows."
He said it on the phone.
"It must be fast and steady." Lei Jun listened to the retelling, and pondered, "It sounds difficult, but if it is not difficult, how can we break through."
"I think Vancl should IPO and go public earlier." Chen Nian suddenly said, "Only by getting more capital after going public can we make a fortune."
Lei Jun: "You..."
"In the second half of the year, we will quickly expand the scale when we get money, and go public in the United States first." Chen Nian is communicating with investors as the chairman of the board. It’s better to rush to the market.”
If you die today, you will die, and you will die if you plan to die. If you die, can you die?
"You..." Lei Jun wanted to say, can you control the rapid expansion of scale, but it's not easy to hit people like this at this time, so he slowed down, "You first get the financing done, it's not easy to do it in China , then go to Japan to find Softbank.”
"En." Chen Nian replied simply, giants are like dark clouds, if you don't break through the dark clouds, you won't get sunshine, you have to give it a try.
Lei Jun ended the call, feeling a little ups and downs.
He calmed down for a while before calling Mr. Fang, and after a few pleasantries, he mentioned Fanke.
Fang Zhuo smiled in surprise: "Lei Zi, you also interceded for Fan Ke? He has a lot of friends. I just hung up the call of Old Xiong just now. No, I don't care about him."
First Xiong Xiaoge, then Lei Jun, this is a bit of a coincidence, they are all investors of Fancl.
When Lei Jun made the call, he had already considered the strategy, and the other party directly expressed his sincerity, and he said: "Yes, Mr. Fang, but I am not only here for investment. I have known Chen Nian for a long time. He is a little Twist."
"Hmm." Fang Zhuo replied, "I don't care, you don't have to think too much."
He added: "This is E-buy's business. I'm not responsible for it. I won't urge E-buy to do anything."
Really, Fang Zhuo is not interested in Vancl, but only interested in the concept of vertical e-commerce.
Mr. Lei knew that the competitive relationship between E-buy and Fancl could not be eliminated, so he said at this time: "If E-buy can put Fancl down, it will be fine. I will die early and be born early. I will let Chen come to rice balls."
Fang Zhuo laughed out loud.
Lei Jun can also talk about this on the phone, but he can also meet and chat: "Mr. Fang, I will return to Shencheng from Pengcheng the day after tomorrow. Dangtuan.com's group buying market here is interesting. Do you have time this week?" ? My treat."
However, Fang Zhuo refused.
"I don't have time this week. I have to go around the country from the day after tomorrow. To be precise, I will go to Qindao tomorrow night." Fang Zhuo said, "I have to see how the work of the Wafer Alliance is going."
Mr. Lei knew that Mr. Fang had a serious heart, so he had no choice but to give up.
"Don't worry, Fanke won't die in my hands." Fang Zhuo knew the purpose of Lei Zi's call, and comforted him, "If he dies, he will die in his own hands."
Hearing these words, Lei Jun's heart tightened, thinking of Chen Nian's consideration for an IPO.
However, vertical e-commerce does have a dilemma, and it has to go in one direction.
Lei Jun ended the call, planning to talk to Chen Nian about Fanke's future after going back this time.
……
The next day, Shanghai's Internet industry exchange meeting continued.
Su Wei was indifferent to this kind of meeting and did not participate in it, but she mentioned an interesting story in today's regular meeting.
"Vertical e-commerce has been very popular recently, which proves that the demand of users is also very strong."
"Let's study this field."
Someone boldly asked: "President Su, do you want to study Xiafanke?"
Su Wei showed a smile: "It's okay to start with Vancl, let it die in Mr. Fang's mouth, we are going to be listed, and we have to find a way to pay attention to the stock price in the future."
It is normal to pay attention to the stock price, look for growth points, and meet user needs.
(End of this chapter)