RBCT Chapter 1184 The conclusion of the coffin (4K)
Chapter 1184 The conclusion of the coffin (4K)
Chapter 1184 The conclusion of the coffin (4K)
On the seventh day of the Lunar New Year, the Spring Festival holiday is over, and most people begin to return to work.
At nine o'clock in the morning, China Mobile's capital headquarters held a meeting on the Internet mobile communication business.
Just before the holiday last year, China Mobile passed an unjust decision to independently operate Fetion, a communications software. The reason for this decision came from a market research report by China Taiyue.
Shenzhou Taiyue is an outsourcing company of Fetion. It works in the market. In the past year, it has deeply felt the vigorous development of the mobile Internet track.
Therefore, Taiyue submitted a detailed report in December 10, hoping that China Mobile will pay more attention to the competition in the new track and give Fetion more resources and support.
China Mobile really attaches great importance to it, and has also noticed the high-priced cooperation between Penguin and the Spring Festival Gala. It believes that such a communication overlord will replicate the growth wave of Yixin last year, and Fetion must follow suit.
Therefore, after discussion, everyone decided to terminate the outsourcing cooperation with Shenzhou Taiyue, and not to renew the contract when it expired, and instead assigned it to an internal company for operation.
No more outsourcing!Do it yourself!
This directly made Shenzhou Taiyue dumbfounded. He paid attention to it, but he lost himself!
The "Fetion Development, Maintenance, Operation and Support Contract" between China Mobile and China Taiyue will not expire until October 11, 10. As soon as news of the decision from China Mobile came out, Taiyue's stock price immediately plummeted.
Originally, at least 75% of Taiyue's revenue came from Fetion, but this time it took the root directly, and desperately tried to find a way to reverse the situation before the decision was officially released.
Even, he said harsh words, even if you operate it yourself, you will still follow the contract, at least until October 10, and if you break the contract, you will file a lawsuit!
The work done before the mobile was to study how to implement the decision, and the specific independent operation arrangements were studied after going to work after the year.
From January to February, the news about Shenzhou Taiyue was true or false, but the market value had fallen by 5%, which made the shareholders who held this stock very distressed. The two giants, Yike and Penguin, fought. Yue was wiped next to him and almost wiped out the company!
But no matter what, the mobile executives who attended the meeting on the seventh day of the lunar month all knew that Fetion needed to regain its independence in order to raise its level of competitiveness. Well, Taiyue, if we talk about it twice more, there will always be a solution if there is no contract.
For the first related meeting after the year, everything was in accordance with the procedure.
However, Ye Yuanbin, the deputy general manager of Aspire, a holding subsidiary of China Mobile, couldn't take it any longer. He held back until the last speaker finished speaking, and tapped the table with his fingers to attract everyone's attention.
Taiyue's Fetion contract was signed with Zhuowang. This part of the business will most likely be taken over by Zhuowang in the future, and Ye Yuanbin has always been considered a strong player.
"Leaders, I think there must be a little adjustment now."
Ye Yuanbin emphasized: "The first is cognitive adjustment."
This meeting is halfway through, what are we discussing?
The discussion is about the development of Penguin, the communication overlord, in the era of mobile Internet.
This is the topic of last month!
Not to mention whether it was appropriate to discuss this last month, the situation this month is completely different!
Ye Yuanbin suppressed his emotions and raised his voice: "8000 million users, 8000 million users! This is the number one situation that Fetion must pay attention to now!"
Several leaders in the conference room were whispering to each other, and then one of them asked doubtfully, "Has the letter already reached 8000 million users?"
What Ye Yuanbin was about to say seemed to be pinched back.
"Ahem, I heard that Yike's Yixin already has 8000 million users." Another leader who was more concerned about the market helped correct his perception.
Ye Yuanbin's mood was even more complicated. It's not that he didn't know about it, but he didn't mention it just now.
He was silent for ten seconds, and continued to speak under the gaze of different meanings. This time the voice was not so loud, but he still emphasized: "Fetion is not facing an instant messaging giant."
"Or, it used to be like this."
"But now, there are two."
Yixin has not disclosed user data since October last year. After the Spring Festival, Weibo President Wang Xing showed off the results, which was also accepted by Yixin. Only then did everyone fully realize how far the mobile communication business had reached.
Yixin's growth is very strong and Yike is very powerful. This is everyone's perception.
Specifically how powerful the method is, how powerful the method is, there is nothing more intuitive than numbers.
In the past year, Fetion has also developed its mobile Internet business and has now converted 1500 million users, which is three times the distance from Penguin's Letter and five times the distance from Yike's Yixin.
A year ago, Fetion was regarded as a heavyweight player in this field.
The version is updated, Fetion is gone.
Thinking of the desperate efforts of the two giants, Ye Yuanbin felt extremely heavy.
"Mr. Ye's cognitive adjustment is good. The mobile Internet is developing very fast. Yixin was not as good as us a year ago. Now it has 8000 million users. We have to learn from Yixin and strive to enter the fast lane. "Zhou Zhanghua, vice president of China Mobile, took the words.
He said with a smile: "In the past, we thought that penguins would be difficult to shake, but Yixin came from nothing, which gave us inspiration."
Everyone in the conference room nodded and chatted about their thoughts based on this revelation.
After chatting like this for a while, Zhou Zhanghua looked at Ye Yuanbin, who was not involved in the discussion, and asked: "Mr. Ye, please talk about the development of Yixin and Penguin again."
Ye Yuanbin subconsciously licked his dry lips and said after two seconds: "Yesterday, Yixin posted its first advertisement in WeChat Moments. It was the 'Yixin Card' jointly developed by China Unicom and Yixin. The focus was on traffic. business."
He mentioned Yixin's latest trends.
At 6 o'clock in the afternoon on the sixth day of the Lunar New Year, many users swiped China Unicom's 3G "Yixin Card" in the Yixin Moments, and made quite fresh sharing of this kind of advertising.
As soon as Deputy General Manager Ye's words came out, everyone in the conference room frowned.
This is a situation that no one really knows about.
When it came to China Unicom, the atmosphere of the meeting immediately became tense. Some people reprimanded China Unicom for supporting Yixin in the past year.
Ye Yuanbin listened silently, feeling that there was a very important question before him.
Otherwise, find a way to find a relationship and transfer.
……
China Unicom and Yixin launched the "Yixin Card", which symbolizes the further deepening of mutual cooperation.
This incident didn't cause too many waves.
In comparison, everyone still pays more attention to the user scale data disclosed by Yixin.
Well, Weibo Wang Xing can be regarded as Yixin's unofficial and shallow official spokesperson.
Everyone believes that the 8000 million figure and the "turning point" he hit at such a juncture are not without purpose, and are generally believed to be the result of the head-on conflict between Yixin and Laixin during the Spring Festival.
A reporter called Yike and Yixin respectively but did not get a reply from Shizhu. The attitudes of the two companies were vague, but there was no clear denial.
Maybe it is true, if it is false, it is not so false.
Yixin of this scale... is going to die!
Many reporters continued to call, this time to the Penguin side, asking the competing parties for their views on the 8000 million figure, but of course they did not get any results, nothing more than "we have nothing to say", "no comment", "no response to this type of problem".
and so……
——"Yixin 8000 million, Penguin is speechless"
——"The Hurricane Yixin Makes Penguins Unresponsive"
—— "Deconstructing the Development History of Yixin That Makes Penguins Silent"
This kind of report, right or wrong, everyone can guess that Penguin must be very uncomfortable now, because it has not given a tit-for-tat response to the number of its own users.
The reporters who called everywhere for interviews, especially the financial reporters from Sohu, were the most enthusiastic. In the early morning of the first day of the new year, their section just boldly concluded that the competition between the two softwares was over. On the fifth day of the new year, unexpected data was exposed. It was really too much. It can prove my keen observation.
Sohu called Yike and Penguin, but they couldn't get the opinions of heavyweights. After thinking about it, they called their boss Zhang Chaoyang.
Well, the boss can be regarded as the No. [-] Internet figure, and he still has qualifications.
Sure enough, the boss and the employees hit it off.
Zhang Chaoyang, the head of Sohu, gave his opinion on this competition, and he was still eloquent.
"This, this, this, I have already said, I am optimistic about Yike's challenge to Penguin on the IM software this time, not because of our personal friendship, but because we look back at the competition between the two of them. Yike has always been The more active side."
"Penguin is relatively hesitant to move forward. It feels that it has a lot of burden. It is very passive regardless of public opinion or products. How can it win?"
"However, having said that, I thought about it carefully when I was [-] years old. Penguin has already done everything it can do at every stage, and it is impossible for it to directly use such a successful software as QQ. Let’s fully add unfamiliar elements, what if something goes wrong? If I were Ma Huateng, I would have to launch sub-products for benchmarking.”
"I have done everything that can be done, and the result is still the same, tsk."
When Zhang Chaoyang said this, he sighed: "If I were Ma Huateng, I would be depressed."
"If you ask me today, I'll think about it again, and review the competition between these two companies in an all-round way. You see, everyone is talking about how Yixin has done in the past 16 months, and every step is right."
"But is it possible that what seems to be 16 months is actually Yike's strength accumulated in the past ten years when he competed with Penguin?"
In recent days, various media have been analyzing the development of Yixin, and analyzing the means and effects of the competition between the two companies.
Zhang Chaoyang suddenly raised his perspective, pointing out Yixin's greatest confidence since the competition during this period, and the Yike Department is really capable of doing things.
The team, talents, technology, capital, resources, public opinion, and other factors combined to achieve the effect this time, and can these be honed in just 16 months?
Zhang Chaoyang was very moved. Back then, he had watched Mr. Fang start Yike. Now, ten years later, there is a feeling of "sharpening a sword for ten years, but I have never tried the frost blade. If you show the king today, who will be unfair?" Feel.
Oh no, it's not that Yi Ke "has never tried the Frost Blade", it is very happy to try the sword.
Zhang Chaoyang did not continue to narrate such feelings, but ended the interview with his own reporter with a joke.
"If you ask me, there is one of the most serious mistakes in Penguin's defeat. Before Yike was besieged by short sellers, Penguin should desperately find someone to lobby in the United States. Without such conflicts, President Fang would not be squatting in the country. President Fang would not Squatting in the country, the result may be different."
Zhang Chaoyang joked: "Penguin shouldn't let President Fang go back to China, he is too destructive!"
It is extremely rare for a company leader with qualifications and status like Zhang Chaoyang to directly evaluate the competition between the two giants. This also led to Sohu Finance's report being widely reprinted again.
According to Zhang Chaoyang's style of writing, Penguin did nothing wrong but lost this competition, which somewhat makes people sigh.
Of course, this is from a commercial point of view. Most of the evaluations given by more people who eat melons after clicking on the Sohu report are on the side of Yike, which shows that Penguin’s reputation still has a lot of problems.
And Zhang Chaoyang's point of view has been transferred from the portal to the circle of friends, and many people in the industry have discussed it with great interest-if he is in the position of a penguin, how can he fight against Yi Ke, the big devil?
Even a giant like Penguin, which has funds and resources, has lost the battle for its core business. Who else can stop the expansion and spread of Yike?
This discussion gradually deviated from the original topic and turned into how to compete with Yike in different businesses.
Someone even dug up Mr. Fang's public answers to similar questions back then, which can be regarded as using the spear of the son to attack the shield of the son.
The discussion in the circle of friends is very lively. Fang Zhuo himself has noticed such a small enthusiasm. He considers that if he can see this kind of problem and hidden worry, I am afraid that more people's emotions will be extremely complicated.
On the ninth day of the Lunar New Year, Fang Zhuo updated a post on Moments, giving him his own attitude.
"The mobile Internet has just started. Even Penguin's business can be subverted. What else is impossible? There are many opportunities here, and Yike cannot cover everything. In fact, just like the intention of YMS, I hope Yike It can provide resources for everyone to win, instead of doing it yourself when you see an opportunity.”
"However, I have to say it sincerely. If you wait until the mobile Internet landscape gradually takes shape, project opportunities will definitely become less and less as time goes by. Well, I mean the slightly more promising ones."
"Everyone should take advantage of the transformation from the PC terminal to the mobile terminal, and while YBAT has their own things to do, quickly research the market and projects, kill Penguin, kill Ali, kill Baidu, and kill Yike."
Fang Zhuo, the leader of the giant, personally served a bowl of chicken soup, and finally revealed another statistic: "Yixin already has more than 4000 million active users, with a maximum of 4500 million. The company's plan in the first half of the year is to increase this number to 5000 million, I don't think there will be another chance for letters."
The head of Yike made his views clear, announcing active user figures and expected growth.
This was far more shocking than Wang Xing's news on Weibo, and it quickly spread to the outside world.
In the past 16 months of competition, Fang Zhuo never said such a thing even if he expressed his confidence. This time, with the data, it is more like the final conclusion of this round of competition from the head of Yike.
What is the concept of 4000-4500 million active accounts?
Perhaps the competing parties know the answer best.
Facing a new round of interview questions, Penguin started a new round of silence.
However, some reporters found that, as if to support Mr. Fang's conclusion, the "letter" in Penguin's original promotion and publicity resources was quietly replaced with "QQ".
This... what is this?
Penguin throws in the towel?Really lost?
If Letters is not supported by Penguin's resources, no matter how many users it currently has, it will eventually be coerced by Yike's huge user base and die slowly.
Where should the letter go?
And, where will the penguins go from here?
The reporters squatted around Pengcheng eagerly, hoping to get a clear answer.
After all, Penguin shares are starting to drop again...
(End of this chapter)