RBCT Chapter 1185 Strategic Transformation (4K)
Chapter 1185 Strategic Transformation (4K)
On the ninth day of the Lunar New Year, Penguin's stock price has fallen for five consecutive days since the Hong Kong Stock Exchange resumed trading on the fifth day of the Lunar New Year, showing the secondary market's attitude towards Penguin's Spring Festival battle and future prospects.
But this day was the day when it fell the most, and its market value fell directly back below 300 billion US dollars. The core reason is that the head of Yike disclosed official data, 4000-4500 million active users.
And, the media widely reported his views on the competition between the two, "the letter has no chance".
With such a competitive background, such data evidence, and Mr. Shang’s sincerity, the sharp drop in stock prices occurred almost at the same time as Penguin’s reallocation of resources.
E-buy went public last year, and Penguin’s market value was US$307 billion. Affected by the good news of its cooperation with the Spring Festival Gala, its stock price started to rise and rise before the Spring Festival. Slowing down, by the end of the New Year's Eve, the market value was a record high of 368 billion US dollars.
The market sentiment is excellent, and it is generally believed that Penguin can reproduce Yixin's rapid development last year and reverse the competition between the two companies.
At the close of the ninth day of the lunar new year, it was 297.4 billion US dollars, a drop of 70.6 billion US dollars.
This kind of decline not only adds more reports for the media, but also makes everyone who participated in the Penguin General Office meeting feel in a trance. Last year, the Chinese New Year also fell like this. Why did it happen again?
Time is so fast, Yi Xin is so fierce, Mr. Fang is so fierce!
And how did it all happen...
Let’s start with Yixin breaking through the moat through the “Hippo Incident”.
But to talk about the "Hippo incident", just like Zhang Chaoyang talked about Yike's 16 years instead of Yixin's 10 months, it seems to be just the epitome of Penguin's past years, like an accidental necessity.
Without it, Mr. Fang would probably still keep an eye on the penguin's mistakes, right?
No, no, no, there are big and small mistakes, and it may not be such a good opportunity.
No, no, no, the more you drag back, the stronger the hardware foundation of Yike, I don't know what to expect.
In the meeting room of the general office, Xu Chenye gave a mechanical report on the current situation, while the others were silent, but they had mixed feelings in their hearts. Penguins knew Fang's heart, not to mention the famous "just fuck a penguin"...
However, it was really done by him, and looking back on the past 16 months, it still makes people feel in a trance.
"Okay, don't talk about the scene." Ma Huateng, the leader, suddenly interrupted Xu Chenye's report, and directly expanded the scope of participation, "Let the heads of all departments come to the meeting."
The highest-level meeting expanded the number of participants, but the atmosphere did not ease because of the increase in the number of people, but became more dull.
Everyone who walked in had a dignified expression, and the combination of the dignifiedness of these individuals was the anxiety and uneasiness of the whole company.
No one understands better than Penguin himself what the failure of Letters' mobile strategy means.
There is no need to elaborate on the meaning of the mobile Internet, and Mr. Fang's phrase "Mobile Internet is subversion" is also very famous, but Penguin did not expect that it was the first group to be subverted.
What's the matter, our penguins have already started to move the layout, and Ali and Baidu over there are still slow, so we should start from there!
This is really crazy!
The conference room remained silent after everyone arrived. President Liu Chiping frowned slightly, vice president Ren Yuxi held a pen, Xu Chenye, Lu Shan and others read documents or drank a cup of tea, waiting for the content of this impromptu meeting.
"The letter failed."
Ma Huateng's first sentence surprised many people. No matter what the outside world says, the head of his own family now directly admits defeat, which is tantamount to...
Well, it broke the fluke mentality.
"Yixin has more than 4000 million active users and is still growing. Our active users are 1360 million and are still declining since the Spring Festival."
"The situation before us is already extremely serious."
Ma Huateng talked about the latest data of the two softwares. Active users are the foundation of the software. Normally, letters will continue to grow during the Chinese New Year. The siphon effect makes incoming letters fall instead of rising.
Once this situation starts, considering the follow-up actions of competitors, it may be really difficult to have a chance.
You can still continue to invest in letters, you can still promote the drainage effect and the number of registrations, you can still linger, but what is the point of struggling?
Ma Huateng has been thinking repeatedly in the past few days, and has also seen some people's opinions and information from Yike. He really agrees with Sohu Zhang Chaoyang's statement. The development of Yixin is not the result of 16 months, but the accumulation of Yike's 10 years. strength.
Similarly, the failure of the letter is not the past of 16 months, but the shortcomings accumulated by Penguin in the past.
When Ma Huateng reflected on the company, he thought of another giant in decline, Nokia. Coincidentally, Yike also contributed to this.
And how did Yike succeed by stepping on Nokia, and how did it step on Penguin to enter the communication field?
Comparing the past self with the current opponent, closed and open, two extremely obvious characteristics emerged.
Penguin internally mentioned the goal of "becoming the top three in every important segment of the Internet", and there was also a joke among each other that "go all the way and let other companies have nowhere to go". Take the fruit yourself.
Yike, which makes mobile phone products, unites a group of manufacturers to attack Nokia's Symbian, and builds YMS to gather the surrounding ecology. This time it also clearly played the advantages of system operations.
Fang Zhuo often talks about win-win. Although his win-win is debatable in some cases, it has indeed achieved results in many businesses.
The meeting room became even more dull because of the head organizing the language.
The situation is grim and the penguins are in danger. This kind of failure in core business is too unacceptable!
"However, the letter was lost, but we have not lost yet."
Ma Huateng spoke again, picked up the data file at hand, and made a twist.
"We're still a $300 billion company."
He put down the document and corrected his mistake: "Sorry, it is a company with a market value of 297.4 billion US dollars, but it is still the fifth of the four giants."
This is the honorary title previously awarded online by Tesco.
Ma Huateng's accurate market value and honorary titles now show a bit of joy in bitterness.
The mood of the people in the conference room did ease a little, and no one spoke, and they all listened intently to Mr. Ma's thoughts at this critical moment.
Penguin has five tigers, and Liu Chiping joined in later, but Ma Huateng has always been the most authoritative leader of Penguin.
"Yixin has gained a huge advantage in winning this track, but the entire communication market is not either one or the other, and our QQ is still the No. 1 in the communication market."
Can the communication market coexist?
Definitely can.
"However, our current No.1 is completely different from the past. If you are not careful, Yike's Yixin will even surpass our QQ."
What will the market look like after coexistence?
Penguins are certainly not as comfortable as they used to be.
"In a sense, Yike woke us up. We have to face up to the disadvantages that exist today. Not only that, we also have to learn from Yike, its platformization, and its openness."
"It's nothing to hide. Yike can beat us in the field we are good at, which proves that they are better."
"However, just 16 months of competition is not enough to defeat us. For a software like Letter, perhaps 16 months has been a long time, but for Penguin and Yike, our competition has just begun."
"The era of mobile Internet has just arrived. In the past, penguins could start from scratch, but now we start from 297.4 billion US dollars. Isn't it impossible?"
“In the future, our strategy must be more open and share traffic with the entire Internet, rather than being closed and unable to recover.”
Ma Huateng described his own strategic thinking, Penguins can coexist, and the end of the mobile era is not ushered in, everything is still promising.
His voice slowed down: "Kodak is coming to an end, Nokia has fallen off the altar, even if they can't keep up with the times, their failure will come as expected."
"When the giant fell, his body was still warm."
"We have reached a period of strategic transformation, we must change, we have to change."
Ma Huateng paused, and his words were surprising, which clearly proved his determination: "Even, as long as it is suitable, we do not rule out cooperation with Yi Ke."
There was some commotion in the meeting room.
Everyone can feel the strength of this "strategic transformation". If even Yike can cooperate, this is really... an unprecedented attitude!
After waiting for everyone to digest his words, Ma Huateng said: "A company with a market value of 297.4 billion US dollars has reached the moment of life and death. I hope that when others list business cases in the future, Penguin will not become a bloody lesson like Kodak and Nokia. .”
The internal speech of the head of the penguin is over.
He didn't ask that this impromptu but thoughtful speech not be leaked, which means that it is more like an internal public speech.
Acknowledge failures and setbacks in letters and in corporate strategy.
Clearly carry out the strategic transformation of openness and sharing.
And, the current and future severe development situation.
Ma Huateng did not intend to listen to the thoughts of other people in the conference room, and signaled the end of this sudden meeting.
However, when there are still only 11 people left in the general office, how to proceed around the idea of the head is still a problem, but unknowingly, the attitude of "what to do now" has changed to the consideration of "how to do now".
The original meeting of the general office lasted until the evening, which represented that the will of Penguin's top decision-making team gradually became clearer.
On the basis of Ma Huateng's strategic description, broaden the boundaries of the Internet, pay attention to the use and development of data, use the power of capital and the sharing of traffic to carry out two-wheel drive, and seek the development of Penguin in the new era of mobile.
This is a painful decision under the failure of "Letter", and it is also a positive adjustment in the face of competition.
At eight o'clock in the evening, Xu Chenye walked into Ma Huateng's office and saw him looking thoughtfully at the man outside the window.
"Can you really cooperate with Yi Ke?" Xu Chenye didn't exchange pleasantries, but directly asked a question that shocked everyone before.
"As long as it's appropriate, it's not impossible." Ma Huateng regained his senses, "We must implement the right strategy to the end."
"Are you afraid that Fang Zhuo will turn your right strategy into a wrong strategy that is beneficial to him?" Xu Chenye said.
Ma Huateng was choked, and pondered: "So, we have to carefully check whether it is suitable or not. In short, we have to change. If we are poor, we will change. If we change, we will succeed. If we succeed, we will last forever."
Xu Chenye was silent for two seconds, and said faintly, "The word Yi is in front of it."
"Zhouyi Xici": "Easy, if you are poor, you will change, if you change, you will understand, and if you understand, you will last forever."
He sighed: "If this goes on like this, it's better to find someone with the surname Fang and ask him to write 'the fifth of the four giants' and hang it in the office. Maybe the effect will be better."
Ma Huateng glanced at Xu Chenye: "If you dare to look for it, he will dare to ask."
Xu Chenye resisted the urge to sigh again. He already understood the meaning of Pony, and now he wanted to focus on the company itself, focusing on the expansion and application of the still huge traffic in the mobile Internet era.
Or, it can also be understood as slightly avoiding the edge.
……
The drop in Penguin's stock price and the increase in QQ resources, all of which fell into Yike's eyes and were naturally included in the discussion of the high-level meeting.
Especially the latter, this is Touzi admitting defeat.
Therefore, Yixin is bound to achieve a faster development speed. At the very least, it can swallow the users developed by a wave of letters. Anyway, the interface and usage of the two software are similar.
Fang Zhuo discussed with everyone the status of Yixin and QQ in the future market. Trump apps like Penguin are still monsters, but they are not as tit-for-tat as Letters.
Although QQ has also added the address book function, and will continue to increase its emphasis on this aspect, there are still obvious differences in the tonality of the two products.
When the speech of the leader Ma Huateng spread inside Penguin, Fang Zhuo was a little surprised that this information was placed on the desk.
Not surprised by the change of posture that Pony said "can cooperate with Yike", but surprised by the speed of the penguin's turn.
In less than two weeks, Penguin seems to have made up his mind.
Fang Zhuo thought about the new competitive situation, and the result of the discussion with Qi He, Zhang Xiaolong and others was nothing more than two words - cannibalization.
Yixin must first develop itself, and then erode the other party's market in the competition with QQ.
However, a problem that existed in the past is also in front of us. How to do the commercialization of Yixin, the past 16 months have been purely burning money, and a long-term business logic obviously cannot be like this.
However, the competition that still exists must also pay attention to word of mouth.
Yixin gives Penguin users a new choice, and in turn, Penguin can always be another choice for Yixin users.
"Mr. Fang, Mr. Wu from Unicom will come to Shanghai after the Lantern Festival." Liu Zonghong reported a new news.
"Let Qi He receive it." Fang Zhuo has plans to go to Spain, and he doesn't intend to let Mr. Wu wait here again, "Did he mention anything?"
"No, it's still the promotion of China Unicom's package card." Liu Zonghong replied.
Fang Zhuo nodded slightly. He knew that Mr. Wu belonged to the Tingyi faction within China Unicom. Before, there were voices in China Unicom who wanted to develop their own software, but this year's fierce competition and Yixin's growth undoubtedly suppressed similar proposals again.
China Unicom is very interesting. There was an internal argument that it could not engage in this kind of innovation competition, so it promoted the cooperation with Yixin.
"Anyway, a new era has begun."
Fang Zhuo looked at the sky in the north, knowing that there would soon be a small attempt in the new era.
There is a birthday event for Mr. Xiong, you can go to the "Activity Center" to participate.